The wind comes from Keqiao | 2022 popular color Periwinkle blue is so magical that it’s a foul!

In early December, the authoritative color organization Pantone released the popular color of 2022-Periwinkle Blue (PANTONE 17-3938).

Where does periwinkle blue come from? Zhu Sha, president of the China Fashion Color Association, once told reporters in an interview that the formulation of fashion colors is closely linked to current and future politics, economy, humanities, science and technology, and emergencies. The International Fashion Color Committee will make the final decision based on proposals from various countries. The popular colors are finalized.

At this moment, the world is experiencing the test of the epidemic, and the concept of the metaverse is about to emerge this year. People’s lives are undergoing tremendous changes. Periwinkle blue is a new color created for the first time in the history of PANTONE’s annual color plan. It uses blue as the base tone and injects vibrant purple-red to show a smart, cheerful attitude and energetic style, inspiring courageous people. A rich expression of creativity and imagination.

Is periwinkle blue popular? Chengsheng Textile, located in the East Market of Textile City, specializes in all kinds of mid-to-high-end down jackets, sun protection jackets, windbreakers and other chemical fiber fabrics. There are sample clothes of various colors and styles hanging in the store. The reporter saw at a glance that the color is similar to periwinkle blue. fabric. “We keep up with the market and continue to pay attention to international fashion trends. The fabrics and colors are all developed by ourselves.” The store manager of Chengsheng Textile said while pointing to the stack of fashion magazines on the table. She also said that she would not blindly copy international popular colors, but adjust the color proportions according to different fabric materials and make multiple patterns to achieve the best effect.

Fashion is a trend, international popular colors do not mean “popular”, and fashion is not just the “hot style” in front of you. There are many colors similar to periwinkle blue in the Textile City market, but it is rare to find one that is exactly the same. The reporter visited many sales departments and learned that international trends guide their direction, but ultimately fabrics will be produced based on customer needs, market feedback, the fabric itself, and positioning. Development and innovation have become the main theme of Textile City enterprises. (Text/Dong Shuying, coordinator/Sun Yifang)

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