Nantong Home Textiles: “Digital Needlework” Embroidery of Flowers and Intellectual Energy is Surge
In Nantong, the “city of home textiles”, the “needles” and “threads” used to weave patterns and embroidery patterns are quietly changing, and the curtain of “number” and “wisdom” is slowly opening——
In 2020, Nantong International Home Textile Industrial Park, the youngest functional sector in Nantong City, was announced. A year later, “Big Data+” home textiles were listed as one of the 10 outstanding industrial chains for improvement in Jiangsu Province. The home textile park was also successfully approved as a provincial-level industrial big data application capability demonstration zone and Jiangsu Province’s “digital future” integration Innovation Center.
Nowadays, focusing on home textile design, manufacturing, warehousing, e-commerce, live broadcast and other links, the park has developed through “introduction” and “ “Go out” accurately connects the cooperation between local enterprises and digital service providers, sets a benchmark and sets a benchmark for local enterprises.
“I didn’t expect that with the help of consumer demand analysis, the designed new product would be so popular!” E-commerce Division of Jiangsu Golden Sun Textile Technology Co., Ltd. Director Xu Liguo lamented that Internet platform companies use data as a basis to accurately “portray” consumer needs, changing the old method of designing based on “feeling” and “experience” to figure out market appetite. The park has also gathered wisdom to build a digital shared proofing platform that integrates online drawings, digital proofing, and flexible production. It is like equipping enterprises with “clairvoyance” and “robots”, allowing them to more sensitively smell business opportunities and taste the production of popular items. The sweetness of being “one step ahead of others”.
In the production workshop of Jiangsu Lansiyu Home Textiles Co., Ltd., ETON intelligent hanging lines are transported back and forth. The intelligent transformation brings fully automatic control and efficient production. . This July, Lansiyu cooperated with “Huansi Wisdom”, a software company that can provide information integration for the entire textile industry chain. “The other party hopes that we will bring a digital factory smart workshop management system to achieve the goal of shortening the process cycle, improving management control and collaboration efficiency.” Wei Wei, head of Huisi Intelligence, is full of expectations for the two parties to jointly build an industrial Internet benchmark factory in the home textile industry.
Since the establishment of the park, 10 digital service providers have been launched successively to press the fast forward button for cost reduction and efficiency improvement for various home textile companies in the intelligentization of product research and development, production and management methods. Among the regulated home textile manufacturing enterprises, the usage coverage of management information systems and financial software has exceeded 70%. Big data empowers home textile industry innovation and achievement demonstration applications, and further promotes the formation of industry standards. The park’s effect in building a digital transformation service ecosystem is immediate.
If you go to the home textile market, almost every home textile product display store has a brightly lit live broadcast room. In front of the camera, the pattern, drape, and gloss of the fabric are clearly visible, and the anchor’s professional explanation attracts the audience to place orders enthusiastically. In the home textile park, the various live broadcast rooms of Weizhong Home’s Taobao are filled with shouts of sales. Wu Jiyu, the “fat brother” who has the double identity of boss and anchor, has dark circles under his eyes but can’t hide his excitement. “Since October 24, our average daily sales have exceeded 1 million.” This is also due to the fact that service provider resources such as “Taobao Tmall” and “Kuaishou” are at your doorstep. Fat Brother has been sticking to the Taobao live broadcast platform. Under the advice of the “platform waiter”, he started to conduct at least three distributed live broadcasts a day, and the transaction volume in the live broadcast room tripled. With the support of traffic, a group of top anchors in the home textile vertical category took advantage of the situation. The new anchor “Tao Bai Bai Light Luxury Hall” started broadcasting from 0 fans. To their surprise, they achieved a single transaction of over one million in 10 days.
In addition, the real-time supply, sales and inventory big data sharing platform of a number of B2B e-commerce platform companies such as 91 Home Textile Network and Zhaojia Textile Network has been officially launched, serving dozens of leading e-commerce customers and data such as Nanjiren and Dushan in the service area. Thousands of e-commerce supplier companies. As a result, Nantong Home Textiles has staged a “digital metamorphosis” in its sales channels from traditional wholesale to embracing live broadcasting and transforming into e-commerce.
Yu Jianhui, chairman of Lan Siyu and president of the Nantong Home Textile Industry Joint Chamber of Commerce, said frankly that before, compared with the clothing industry, many aspects of special equipment and standard processes in the home textile industry were still blank. In the process of transforming into a modern home textile enterprise, a group of entrepreneurs realized that the digital era has arrived and must take the initiative, but the road map is not clear.
Easier said than done. Aiming at world-class industrial clusters to promote transformation, Nantong City compiled the industry’s first “Digital Transformation Development Plan for the Home Textile Industry” to clarify development ideas. A number of policies have been escorted. With the help of the city’s three-year action plan of “Intelligent Transformation and Digital Transformation”, “Today, to create an Internet big data ecosystem, Nantong Home Textile Park is actively setting an example and a benchmark, and is cultivating a ‘test field’ intensively to allow enterprises to see the industry.” An effective operating path.” Yu Jianhui said.
At present, the park is focusing on attracting domestic digital leading home textile companies such as Luolai, Mercury, and Fuana to settle in, leading demonstrations; it is also promoting Huawei, Alibaba, JD.com, Telecom, China Mobile and other companies to provide full supply chain digital transformation services for home textile companies. ; In May next year, the Aotuan will be completedThe “Shared Cloud Factory” will provide various enterprises with intelligent production equipment and reference order and sales data. The “Shared Cloud Factory” will form a new manufacturing model for home textile enterprises with networked collaboration, intelligent management and control, and big data services.
Focusing on digital empowerment and vigorously promoting “intelligent transformation to digital transformation”, Nantong Home Textiles is promoting the deep integration of digital economy and industrial development, using “digital intelligence” to polish the brand’s foundation – for the “city of home textiles” , the most beautiful pattern is the pattern of continuous innovation.
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