How many possibilities are there in digital fashion? Dalang Fashion Town gathers wisdom to discuss the digital future
Currently, “digital economy” has become a popular concept and has even risen to the level of national strategy. As a new driving force for the highquality development of the textile and apparel industry in the new era, digital transformation continues to promote product category innovation and consumption scenario expansion in the fashion industry.
As a city of innovation, Shenzhen’s digital industry has shown rapid growth, and the beautiful picture of “digital economy” leading high-quality development has slowly unfolded. Under the wave of the digital age, Dalang Fashion Town, which is located in the Bay Area and faces the world, is accelerating the construction of new advantages for high-quality development with new digital formats, new models, and new industries, and is striving to transform from a fashion industry district into a strong industrial district. March forward bravely towards the high ground of the new digital fashion industry city.
Chase the tide and ride the wind
On December 5, the Dalang Fashion Town Industry Development Seminar with the theme of “Digital Fashion Imagining the Future” was held online. The meeting focused on the multiple possibilities of digital fashion and brought a journey of imagining the future. .
Li Jian, Party Secretary and Director of Shenzhen Longhua District Key Area Construction Promotion Center, Zhang Shicong, Deputy Director of Shenzhen Longhua District Key Area Construction Promotion Center, Xu Bingshun, General Manager of the R&D Center of China Fashion Science and Technology Research Institute, Huawei Cloud Shenzhen Industrial Development and He Luyao, solution director of the Operation Department, Chen Mengjie, co-founder and digital strategy director of Style3D of Lingdi Technology, Wu Hong, professor and doctoral supervisor of Shenzhen University, former dean of the School of Art, director of the Clothing Committee of the China Culture and Art Development Promotion Association, and other relevant leaders , guests and media are invited to participate in this online seminar.
Focusing on the theme of “Digital Fashion Imagining the Future”, four guests in the digital economy, virtual reality, intelligent manufacturing and other related fields used forward-looking thinking and diverse perspectives. Conduct in-depth exchanges and discussions based on their own professional knowledge and industry experience, jointly foresee the development trend of the fashion industry in the digital era, and jointly describe the new future of Dalang Fashion Town in the forward-looking layout.
This year marks the fifth anniversary of the establishment of Dalang Fashion Town. After five years of planning, construction and iterative upgrades, Dalang Fashion Town’s industrial status of “Look to Shenzhen for Chinese women’s clothing, and look to Dalang for Shenzhen women’s clothing” has become increasingly prominent. At present, the town has become a gathering place for fashion and creative industries. It is Longhua’s fashion business card, a highland of fashion and creativity in the Bay Area, and a national benchmarkindustrial cluster area. It is moving towards a world-class fashion industry cluster. .
“Fashion creates life, and digital leads the future.” Li Jian, Secretary of the Party Group and Director of the Key Area Construction Promotion Center of Longhua District, Shenzhen, said that entering the “14th Five-Year Plan”, Longhua District has been given a new role as an urban core area by the Shenzhen Municipal Party Committee and Government. positioning, and also gives it the mission to build Dalang Fashion Town into a new fashion industry city. In the future, Dalang Fashion Town will work with all walks of life to vigorously promote the digital transformation of the industry, build a digital fashion future urban scene, and continue to polish the fashion business card of Dalang Fashion Town.
Why did it become a trend? Only gathering momentum
“Digitalization is not a multiple-choice question, but a must-answer question.” Xu Bingshun, general manager of the R&D Center of China Fashion Science and Technology Innovation Research Institute, said “Data thinking, outsmarting the future – digitalization empowers the apparel industryTransformation and Upgrading”, he shared the current development status of China’s clothing industry, the status quo and trends of clothing digital application, etc. He said that all intelligent manufacturing is to improve profits and marketing services. Currently, the digital transformation of clothing companies is facing There are four major barriers: talent, tools, funds, and management. The digital transformation of clothing enterprises should be planned first.
At the same time, the China Fashion Research Institute can join hands with more than 300 technological ecological enterprises to assist the digital transformation of the clothing industry in Dalang Fashion Town, and together contribute ecological strength to China’s clothing industry.
In the development process of industrial digital transformation, the construction of Dalang Fashion Industry Digital Innovation Center can be said to be a key step taken by Dalang Fashion Town. He Luyao, solution director of Huawei Cloud Shenzhen Industrial Development and Operation Department, said in her speech that at present, the Longhua District People’s Government and Huawei Technologies Co., Ltd. have joined forces to build a digital innovation center for the Dalang fashion industry. Through digital transformation planning, talent training, digital transformation solutions, The service content in four aspects of empowering operations empowers Huawei’s capabilities to local enterprises.
She also revealed that the next step will be to continue to rely on Huawei’s technical strength in cloud computing, big data, artificial intelligence, blockchain and other aspects to promote the deep integration of digital and fashion, technology and fashion, and fully empower fashion companies. Accumulate experience that can be promoted and replicated for the digital transformation of the national fashion industry.
The vigorous development of digital fashion cannot be separated from the support of technology. Chen Mengjie, co-founder and digital strategy director of Style3D of Lingdi Technology, used the theme of “Style3D to activate digital fashion” through the Style3D product matrix and its digital application cases in the fashion industry. , explaining Style3D’s ability to promote the digitization of the fashion industry and make the digital world more fashionable.
�� She hopes that as “people, goods, and places” are being reconstructed, she hopes to drive more companies in the industry chain to achieve digital transformation and enter the “metaverse”.
Practice is the basis of theory, and scientific theory has a positive guiding role in practice. Wu Hong, professor and doctoral supervisor of Shenzhen University, former dean of the School of Art, and director of the Clothing Committee of the China Association for the Promotion of Culture and Art Development, talked about the form of information society and the concept of digital economy, the three-layer structural characteristics of digital economic form, and how digital transformation is a process Sharing from five academic perspectives including fundamental changes and how digitalization can empower and value traditional industries. He pointed out that digital transformation is a long-term process. In the “digital economy”, data is an important production factor, and the network is just a carrier. It is necessary to properly handle the relationship between long-term development strategy and phased development goals.
The tide is making waves, the vanguard is leading the way
During the exchange session, Zhang Shicong, deputy director of the Key Area Construction Promotion Center of Longhua District, Shenzhen, discussed with the guests the development results of the fifth anniversary of Dalang Fashion Town, as well as the application scenarios and users of each platform. He said that from the commanding heights of the fashion industry and looking into the distance, the process of digitalization and intelligence in the clothing industry has become unstoppable. With Dalang Fashion Town as the carrier, Longhua District is accelerating to seize new heights in the digital fashion industry, striving to transform from a fashion industry district into a strong digital empowerment industry district. At the same time, he hopes to cooperate with more resources to jointly promote the development of Dalang Fashion Town and set a new benchmark for the country’s leading “digital + fashion” industry development.
The mountains and rivers are covered with splendor, and the prosperous times are written with splendor. The 20th National Congress of the Communist Party of China drew up a new blueprint for comprehensively building a modern socialist country. Standing at a new historical starting point, Dalang Fashion Town, as a national benchmark industrial cluster in China’s garment industry, will deepen the integration of new generation information technology andTextile industryIntegrated development is the main line, intelligent manufacturing is the main direction, focusing on innovative applications of industrial Internet, accelerating the digital transformation of the textile industry, creating a new digital industrial ecosystem, and drawing a “digital +Fashion” a new chapter in the integrated development.
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