Fabric Products,Fabric Information,Fabric Factories,Fabric Suppliers Fabric News The Zhejiang Province Silk Industry High-Quality Development Brand Building Promotion Conference was held in Hangzhou

The Zhejiang Province Silk Industry High-Quality Development Brand Building Promotion Conference was held in Hangzhou



The brand building promotion meeting for the high-quality development of the silk industry in Zhejiang Province was held in Hangzhou In order to promote the industrial upgrading and product upgrading of the sil…

The brand building promotion meeting for the high-quality development of the silk industry in Zhejiang Province was held in Hangzhou

In order to promote the industrial upgrading and product upgrading of the silk industry, enhance the comprehensive competitiveness of silk enterprises, and give full play to the role of brand building in the silk industryQuality plays a leading role in development. The Brand Building Promotion Meeting for High-quality Development of Zhejiang Silk Industry and the Third Enlarged Meeting of the Sixth Council of the Association were successfully held in Hangzhou on the afternoon of July 29. This conference is hosted by Zhejiang Silk Association, hosted by Hangzhou Wanshili Silk Culture Co., Ltd., and supported by Hangzhou Silk Industry Association. Liu Weilong, a second-level researcher from the Consumer Goods Division of the Provincial Department of Economy and Information Technology (Provincial Cocoon Silk Office), and more than 80 representatives from the association’s governing units and related units attended the meeting. Association President Wu Jingen presided over the meeting.

Before the meeting, professional commentators from Wanshili led a visit to the Wanshili Silk Product Exhibition Hall and the Silk Culture Museum. Representatives at the meeting marveled at the profound brand connotation and cultural accumulation of Wanshili, and expressed their appreciation for the brand Wanshili has worked hard to develop in recent years. Express admiration for the path of cultural development.

Liu Weilong introduced the current macro and micro economic situation and the consumer goods industry, emphasizing that enterprises should carefully analyze and judge the market development situation, keep up with market changes, and achieve high-quality development of silk brands.

The conference invited Li Jianhua, chairman of Hangzhou Wanshili Silk Culture Co., Ltd., to give a special speech titled “Digital Intelligence Empowers a Splendid Future.” Li Jianhua focused on the development positioning of Wansili brand from the aspects of digital design, digital production, digital marketing, etc., and promoted the digitaltransformation and upgrading of the enterprise through brand digitization. In terms of design, Wansli AI platform has a database of 350,000+ aesthetic patterns, with a computing power of 10 to the 27th power; in terms of production, Wansli leverages artificial intelligence, big data and other technologies to independently develop the world-leading GBART digital technology. Environmental protectionNew printing and dyeing technology, IART double-sided digital printing new technology, ICOLOR new color management technology, create a green and low-carbon , efficient silk scarf production chain; in terms of digital marketing, Wanshili took the lead in seizing the Yuanverse track, combining artificial intelligence art design with digital collections to create the “West Lake No. 1 SilkDAO” digital collection platform.

The conference specially invited Zhang Jie, Vice President of Zhejiang Jiaxin Silk Co., Ltd., to share his experience entitled “What the Silk Wants to Weave and Enjoys”. Zhang Jie talked about Jinsanta’s journey of brand building and development over the past ten years. The Jinsanta brand was founded in 1926. The core of the brand is “real silk quality, real beauty, real history, real materials and real feelings and sincerity”. In recent years, Jinsanta has been based on the offline market and the online market as its driving force. Through the effective connection of “products + channels + processes + technology + services + organization”, Jinsanta has continuously adapted to the changes that lead the market and gained the market’s support. Positive recognition.

The conference specially invited Lin Xia, chairman of Zhejiang Taiwan Embroidery Clothing Co., Ltd. and national master of industrial art, to share her experience titled “Characteristics of ‘Taiwan Embroidery’·Developing the ‘Silk Road'”. Lin Xia focused on representatives such as “original and derivative” as the entry point, and used “embroidery” and “fusion” as key words to introduce the development path of Taiwan embroidery in which “brand inherits culture and innovation leads the future”.

The meeting invited Wang Pengcheng, general manager of Zhejiang Kaixiya Shimai Clothing Technology Co., Ltd., to share his experience titled “Thinking and Exploration of Kaixiya Brand Construction in the New Era”. Wang Pengcheng studied and judged the brand construction and development trends in the new era from the perspectives of sales channels, communication channels, social environment, brand and IP, etc., focusing on the overall idea of ​​”B+C linkage and reconstruction of people and goods” in brand building of Kaisiya , taking “silk + technology” as an important construction direction to do well in mulberry planting and silkworm rearing + technology, industrial production + technology, and Chinese culture + technology, and use the advantages of the existing Kaisiya silk industry chain to form the advantage of rich scenes, Through “short video + live broadcast”, we can further break the limitations of time and space, make scene communication a traffic tool, and use full-category products and differentiation as the track to achieve technological innovation to lead brand development.

The meeting invited Deng Tao, chairman of Hangzhou Aurora Industrial Co., Ltd., to share his experience titled “Brand Building for High-Quality Development”. Deng Tao introduced the company’s brand building situation from aspects such as the background of establishing the brand, brand layout according to sales scenarios, brand cooperation and brand promotion. Focusing on the independent brand layout, the company has established 6 brands including “AURORA”, “ITARORA”, “Silk Seal”, “Girls’ Ke”, “SOIZIC” and “OH SILK” according to different brand style positioning and sales market positioning. .

Guo Penghe, senior customer success consultant of Zhejiang Lingdi Digital Technology Co., Ltd., gave a special report titled “Co-creating the Digital Future of Fabrics”.

Gao Zhihao, senior business manager of Hangzhou Wantai Certification Co., Ltd., introduced “China’s green product certification helps the high-quality development of the silk industry in Zhejiang Province”

The meeting reviewed and approved the third work report of the sixth session of the Board of Directors, the financial report and the report on additional directors and standing directors made by Bian Xinger, vice president and secretary-general of the association.

Wu Jingen, President of the Association, served as the general manager of the meeting.�. Wu Jingen introduced the main purpose of organizing this meeting, hoping to arrange a visit to Wansili, invite outstanding entrepreneurs such as Li Jianhua to share brand building experience, and promote the high-end silk industry in Zhejiang Province around improving the industrial chain, optimizing the supply chain, and enhancing the value chain. Quality development. Wu Jingen expressed his views on six aspects of brand building, including brand trends, correct positioning, cultural leadership, technological support, green development and model selection.

Wu Jingen said that in the past, the money earned by many brand companies eventually turned into a pile of inventory. With the advent of the big data era and the maturity of blockchain technology, it may be more efficient and more credible than fast fashion. A new model will emerge. Whoever can effectively combine personalized needs with industrialized mass production may become the new king of the fashion industry.

In short, there are opportunities for brand building, but we must innovate the model and must not follow the old path. Innovative models must be based on our capabilities. Cooperation in the industry chain may be the way to jointly create wealth.

AAA


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