The “cloud” transformation of Zibo’s long-established clothing professional village
E-commerce There are more than 800 practitioners with an average daily shipment volume of over 10,000 pieces
The midsummer sun is burning with passion. In a front room on Shangyi Road, Erli Community, Jiangjun Road Street, Zichuan District, two workers are working hard to sort out men’s leather and cotton clothes, preparing to pack and ship them.
The garment industry has always been the main source of income for the Erli people. In the early days of reform and opening up, the hard-working and honest Erli people harvested the “first pot of gold” by processing clothing, and also gave birth to the first 10,000-yuan person in Zichuan District. households, and also contributed to the construction and rise of Zichuan Garment City, the first clothing wholesale market in Jiangbei.
With the development of the Internet economy, the size of the real economy has gradually shrunk, and the clothing industry that Erli people are proud of has quietly changed. From Taobao and Pinduoduo to Douyin and Kuaishou, the younger generation in the community has gradually established a firm foothold in the rapidly emerging e-commerce industry.
Transformation: physical booth to online store
At 10:30 a.m. on July 25, in a live broadcast room of less than 30 square meters on the second floor of a house on Shangyi Road, two beautiful female anchors were in front of the camera, presenting to “Taobao customers” across the country Introducing every “treasure” in the store. “Thousands of pieces are sold a day in the peak season, and a few hundred pieces are sold in the off-season. In the afternoon, the courier will come to pick up the items.” Aunt Li, 52, skillfully folded the cotton-padded clothes and put them into the express packaging bag, just waiting to affix the delivery note. Shipped. This store called Lucky Tree Men’s Wear has 1.714 million followers and mainly sells all kinds of men’s clothing. The six anchors in the store take turns selling goods online from 8 a.m. to 10 p.m.
“Currently there are 110 e-commerce companies in the community.” Han Tianyou, secretary of the Erli Community Party Branch and director of the neighborhood committee, told reporters that there are more than 800 e-commerce practitioners scattered in the community.
“The rise of e-commerce is related to the development and transformation of Zichuan Garment City.” In the early 1980s, a large number of Erli villagers went to Zhoucun District to wholesale fabrics made into pants and sold them at the Xiguan Fair, attracting Huantai people. Merchants from , Gaoqing, Boxing and other areas come to wholesale. By the establishment of Zichuan Garment City in the late 1980s, 80% of the villagers in Erli Village were engaged in clothing processing and trading. In 1994, the municipal government awarded Erli Village the title of “Professional Clothing Village”. Facing the advent of the Internet age, since 2010, young people in Erli Community have begun a transformation journey, developing from physical stalls to online stores on a large scale, and e-commerce trade has begun to take shape.
Attraction: E-commerce supporting facilities allow companies to gather
“Currently, we at Angshi Trading have opened 5 stores on Taobao, Pinduoduo and other platforms, mainly selling middle-aged and elderly men’s clothing.” In the temporarily designated e-commerce industrial park in Erli Community, a “General Building” Dong Mengmeng, who was born in 1989, is sorting out new goods on the first floor.
The temporarily designated e-commerce industrial park is a two-story “General Building” with 30 buildings in 4 rows. The first floor is used for warehouses, and the second floor is used for offices and live broadcasts. Currently, more than 20 e-commerce operators are settled. “Most of the top 10 e-commerce companies in terms of sales on live streaming platforms such as Douyin rent houses in Erli Community. It can be said that Erli Community is a veritable ‘e-commerce village’.” “Two Committees” of Erli Community Member Gao Xuyan said.
Future: Planning industrial parks to benefit from e-commerce blue ocean
In June this year, Jiangjun Road Street took the lead in conducting a survey of 87 e-commerce companies that were beginning to take shape in the street. At the same time, we went to Linyi, Dezhou and other places to inspect e-commerce industrial parks with the Erli community, and finally decided to build the Zibo Tianhua (Erli) e-commerce industrial park with a total area of 450 acres.
“The total construction area of the first phase of the project is 128,000 square meters, covering e-commerce operations, training, warehousing and logistics, tertiary industry services, etc. It is planned to be put into use by the end of June next year.” Han Tianyou said that the project can accommodate more than 1,000 home appliances after it is fully completed. Commercial households will settle in, providing more than 5,000 employment opportunities, and the annual transaction volume is expected to reach 10 billion yuan.
“Currently, we are also exploring cross-border e-commerce. We believe that this vast blue ocean can make a qualitative leap for Zichuan’s e-commerce industry.” Han Tianyou is full of expectations for the future.
(Source: Zibo Daily)
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