Digging deeply into the blue ocean of clothing for the elderly

The aging of the population has brought about changes in the consumption structure, and the elderly clothing market has also ushered in a window period. Recently, the Ministry of Industry and Information Technology issued a notice organizing the application for the 2022 product promotion catalog for products for the elderly. The product scope includes 20 categories in 6 major fields, including clothing for the elderly and daily auxiliary products.

Why does the Ministry of Industry and Information Technology create a promotional catalog for senior clothing and other senior products? The main reason is that the number of elderly people in our country continues to increase, forming a huge elderly consumer market. According to the latest forecast from the China Population and Development Research Center, the number of people aged 60 and above in my country will reach 321 million in 2025, and may exceed 400 million in 2032. Fully tapping this consumer market can not only meet the consumption needs of the elderly and improve their well-being, but also promote the development of related industries and even become a new growth point for the economy.

The silver economy has become a blue ocean, but the shortcomings of clothing for the elderly cannot be ignored. At present, most elderly clothing on the market has a single style and traditional style, which is difficult to meet the different levels of consumer demand and the requirements of the younger elderly group. To make a fortune in the elderly apparel market, you also need to provide solutions that meet segmented needs.

The development and design of fashionable clothing for the elderly urgently needs to keep up. The economic conditions of the silver-haired people in the new era have relatively improved, and they have relatively high requirements for fashion and beauty. With the help of Internet technology, their social scenes have been expanded and they have more opportunities to display. However, due to body shape conditions such as thick shoulders, thick arms and waist circumference, many young people’s fashionable clothing cannot be directly suitable for the elderly, and the market needs to develop specialized fashionable clothing for the elderly.

The innovation level of functional clothing for the elderly needs to be improved. In terms of functional clothing for the elderly, warm and heating clothing was the first to be laid out. On the basis of continuous innovation, different from relying solely on natural cashmere and other thermal insulation materials, more and more new technologies such as battery heating and solar heating are being used. to warm clothing. Compared with young people, the elderly have more exercise time and stronger internal drive for exercise. Their requirements for sports and outdoor clothing include style and quality. They also pay more attention to the protective function and need to strengthen research and development in this aspect. In addition, functional clothing using deodorizing and odor-removing fabrics can protect the self-esteem of the elderly and is also very popular.

Clothing customization should pay more attention to the differentiated needs of the elderly. With more and more personalized needs, tailor-made clothes down to the millimeter can make it easier for the elderly to feel comfortable and fit. Clothing customization companies should conduct in-depth research on the specific needs of the elderly in customization, strive to provide more suitable products for the elderly in terms of fabrics, plate shapes, and functions, and seize new opportunities for elderly clothing customization.

In addition to product improvements, services in the elderly clothing market must also be suitable for aging. Offline stores must have aging-friendly facilities and services. For example, a large fitting mirror with good lighting, a chair with no right angles and soft cushions and a pair of comfortable flat shoes are placed in the fitting room. A pair of reading glasses is provided at the checkout counter. Together with the meticulous and patient service of the salesperson, Create a warm and comfortable elderly consumption environment. In online stores, clothing pictures and related introduction text should be more clearly visible, and be able to provide accurate recommendations for age groups, making it more convenient for the elderly to choose, pay, return and exchange goods, and help increase the confidence and confidence of the elderly in online shopping. Positivity.

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