2020 has been such an ups and downs. If there is a keyword that runs throughout 2020, it is undoubtedly “epidemic”. Looking back at the fabric industry this year, the epidemic has accelerated market reshuffle. Affected by the epidemic, the upgrading of the fabric industry has been forced to speed up. Some companies have suffered heavy losses, but it has also brought new development opportunities to some companies.
Theme 1: From outside to inside
◆Influence index: ★★★★★
The reporter’s investigation found that this year, many foreign trade textile companies have experienced reduced orders, suspension, postponement of deliveries or cancellation of orders. Many industry insiders told reporters that in 2020, as the domestic epidemic gradually stabilized, factory production capacity continued to increase as a whole. However, due to the continued spread of foreign epidemics, the foreign trade orders of my country’s fabric companies were greatly affected.
In order to actively “help themselves”, many foreign trade companies have adopted the method of switching exports to domestic sales, including live broadcasts to “bring goods”, trying to sell on e-commerce and social platforms, and receiving domestic orders. In the industry, According to industry insiders, this may be a new opportunity for foreign trade fabric companies.
Qingdao Salma Textile Technology Co., Ltd., whose main customers are mostly from overseas, has smoothly weathered the crisis this year and achieved an increase in orders instead of a decrease. “This year, an epidemic has directly caused most foreign trade orders to ‘disappear’, but at the same time, the consumer demand released by various new formats such as online shopping and online services is turning into innovation momentum on the supply side. Seeing such business opportunities, the company We are determined to open up the domestic market with all our strength.” Wang Jianyue, general manager of the company, said that Salma Textile changed product forms and produced marketable new products that meet domestic demand while ensuring that the quality of previous production remains unchanged. On the one hand, the company reduces the production capacity of ultra-fine denier nylon fabrics, and on the other hand, it strengthens cooperation with major raw material manufacturers in the industry, starting from raw materials, developing new products, focusing on the research and development and production of ultra-fine denier pongee, plaid pongee, and high shrinkage yarn. , diamond yarn, high elastic yarn and other fabrics suitable for domestic cold-proof clothing, sportswear and outdoor clothing.
Zhang Handong, chief representative of the Zhejiang Provincial Commercial Representative Office in Germany (Europe), said that with the outbreak of foreign epidemics and the gradual stabilization of the epidemic in my country, exporting to domestic sales is indeed a way of “self-help”. When external demand was sluggish during the financial crisis in 2008, many domestic companies tried to switch to domestic sales.
“Foreign trade fabric companies have turned to domestic sales and have certain advantages in products.” Industry insiders analyze that many domestic clothing pattern designs are imported from abroad, and foreign trade fabrics often have poor product design. More fashionable, more fashionable and more competitive. Therefore, foreign trade companies may be able to open up a new world by switching to domestic trade sales.
“In the face of this epidemic, for enterprises, receiving and completing orders is the only way to survive. It is recommended that varieties with larger inventories follow the market, and appropriate profits can be made on transactions; those with lower inventories Variety prices can be temporarily stable, and we adhere to the principles of production to order, picking when used, and strictly controlling inventory. We must realize that we cannot ‘put all our eggs in the same basket’ and must truly achieve more blooms in the global market. , to minimize risks.” Liao Hongying, assistant general manager of Linde Textile Co., Ltd., said that the epidemic is temporary. Through the efforts of enterprises and the implementation of policies, the textile foreign trade market will surely overcome the current difficulties and usher in a good opportunity for exports. .
Theme 2: Cross-border transfer of production
◆Impact Index: ★★★
The epidemic sweeping the world has caused serious damage to some enterprises in our country. The market turmoil has caused severe damage, especially for many small and medium-sized enterprises, which are struggling to make ends meet. In 2020, in order to improve their survivability and create new profit points, some fabric companies chose to switch to producing anti-epidemic materials, hoping to open up a broader market.
In April, the China Printing and Dyeing Industry Association conducted a special survey on the conversion of more than 150 member companies into producing anti-epidemic protective products. Among the companies participating in the survey, 13 companies stated that their companies or affiliated companies have switched to producing epidemic prevention materials.
Relevant data shows that on February 2, my country’s mask production capacity was approximately 20 million masks per day, and by the beginning of May, my country’s single-day export of masks had exceeded 1 billion. Jiang Han, a special researcher at Suning Financial Research Institute, said that from the perspective of overall market demand, masks are likely to become a necessity for global consumers for a long time in the future. It will be a general trend for people to wear masks when going out. Under the circumstances, the demand problem faced by mask production will be much smaller than before. Jiang Han predicted: “This trend not only exists in our country, but also in foreign countries, users’ habits of using masks will gradually form.”
However, for a period of time, although the global epidemic prevention materials are relatively The market is in short supply and the potential market is relatively large. However, my country’s fabric companies have maintained a relatively cautious attitude towards investment and conversion. In previous interviews, relevant leaders of many companies told reporters frankly that the company would not blindly switch production, and the work at that time was still focused on stabilizing normal production.
Research by the China Printing and Dyeing Industry Association shows that during the period of shortage of epidemic prevention materials, the reason why fabric companies are deterred from changing production focuses on the shortage of raw materials. Before the domestic epidemic broke out, the price of meltblown cloth was less than 20,000 yuan/ton. During the critical period of epidemic prevention and control, the demand for masks soared, the supply of meltblown cloth exceeded demand, and prices soared. The quotation was updated every half a day, even reaching 700,000 yuan/ton. As much as possible�Attention and favor. Fu Kui, design and art director of Beijing White Collar Fashion Co., Ltd., also noticed that many companies participating in the fabric evaluation this year started from market demand and focused on developing new products with sterilization and cleaning concepts. The number of products containing silver ions or copper fibers was higher than in previous years. Significant growth. At the 2020 China International Textile Fabrics and Accessories (Autumn and Winter) Expo, reporters also found that antibacterial fabrics have become the direction of development for many companies. Companies carry out research and development and design around popular trends, and through technological innovation, intelligent design and other means, research and development It has introduced many new products and technologies.
For example, Foshan Zhixing Textile and Garment Co., Ltd. selected warm velvet for its antibacterial denim. This fabric uses volcanic rock composite powder. Rich in far-infrared ceramic powder, it can absorb heat and release far-infrared rays that are beneficial to the human body, promoting the improvement of human microcirculation. This volcanic rock contains a variety of minerals and trace elements, and the strengthened zinc ions help inhibit the growth of bacteria. , thereby achieving antibacterial effects.
Many of the new wool blended products exhibited by Lanzhou Sanmao Industrial Co., Ltd. have antibacterial, three-proof and other technical patents. Related information about the company’s booth The person in charge showed reporters a graphene antibacterial shirt fabric. The fabric is made of modal graphene multi-component blend, which gives the fabric antibacterial and mite-removing functionality. At the same time, gold and silver wire nesting is used to add a sense of fashion to the fabric, making it more Youthful vitality. “Affected by the epidemic, consumers not only pay attention to the fashion of products, but also pay more attention to the continuation of sustainable development of products. This is also one of the company’s next research and development directions. “The person in charge said.</p
