2023 China Apparel Economic Forum Shanghai “discuss swords” to explore the development path of digital China’s apparel industry
Focusing on the industrial transformation under the digital economy, the 2023 China Clothing Economic Forum was grandly held at the China International Clothing and Accessories Expo (CHIC2023 Spring) on March 29, bringing together industry leaders, experts, scholars and representative companies to share New momentum for innovative development of the apparel industry, new trends in integrated development, new models of sustainable development, and exploration of new cycle rules and development paths for industrial transformation in the digital era.
As the only annual authoritative forum in China’s apparel industry with the theme of Industrial Economy, this event is hosted by the China Garment Association, China Textile Publishing House Co., Ltd., and “China Garment 》organized by magazine. Dong Qingsong, General Manager of China Textile Publishing House Co., Ltd., Yang Xiaodong, Full-time Vice President of China National Garment Association, Qi Yuanxun, Deputy Secretary-General and Director of the Industry Department of China National Garment Association, Liao Bo, Deputy Director of the Industry Department of China National Garment Association, Member of the Expert Committee of China National Garment Association, Yang Dayun, CEO of Uta International Brand Investment Management Co., Ltd., Wu Qi, chairman of Dalian Longsheng Clothing Co., Ltd., Yang Yuyong, founder of “Three Little Goats”, Li Bin, general manager of China Textile Standard Inspection and Certification Co., Ltd., and CHIC exhibitors More than 200 people including exhibitors and exhibitors attended this forum. The forum was chaired by Liu Xiaoqing, deputy director of the Industry Department of the China National Garment Association and editor-in-chief of the magazine “China Fashion”, the journal of the China National Garment Association.
Technological Innovation:
China’s economic modernization development “New Normal”
In the past 2022, under the combined influence of multiple unexpected factors, China’s garment industry has been under pressure. However, despite numerous tests, there are still bright spots in industrial development.
In the keynote speech “2022-2023 China Garment IndustryEconomic OperationAnalysis”, Yang Xiaodong, full-time vice president of the China Garment Association, analyzed industry production, domestic and foreign markets, and operation quality. It summarized the economic operation of China’s apparel industry in 2022 in terms of efficiency, fixed investment, etc., and pointed out that in order to adapt to changes in consumption habits and consumption patterns, apparel companies have relied on the extensive application of new technologies to continue to empower channels, marketing and brand operations, so that consumption New channels and new models present diversified development characteristics such as dataization, personalization, and customization. At the same time, the industry’s new advantages such as scale advantages, industrial chain advantages, and technological advantages are further demonstrated. “Large-scale scientific and technological innovation is becoming the ‘new normal’ of China’s economic modernization.” Yang Xiaodong said.
A comprehensive analysis of the domestic and foreign market situations shows that the economic operation of the garment industry will still face many uncertainties in 2023, and there will still be great pressure to maintain restorative growth. “Under the development trend of resilient growth and steady recovery, persisting in deepening transformation and upgrading and improving industrial resilience and anti-risk capabilities will be the core of the development of the garment industry.” Yang Xiaodong pointed out, The focus of industrial development will be around the deep integration of digital drivers, the steady advancement of collaborative innovation, the two-way empowerment of fashion innovation, and the continued deepening of sustainable development, to helpintelligentmanufacturing, The development of new models and new business formats such as personalized customization, shared manufacturing, and supply chain management will enhance the digital empowerment level of small and medium-sized enterprises and achieve efficient collaboration in the supply chain.
Since 2003, the China National Garment Association has always adhered to the concept of “creating cutting-edge ideas and becoming a think tank library”, deeply analyzing annual hot spots and key issues, looking forward to future development directions and paths, and continuing to launch authoritative industrial and economic information for industry professionals. The annual report – “China Garment Industry Development Report” has been hailed as a “treasure book” for decision-making reference by the Chinese garment industry and relevant people over the years.
At the forum, the “2022-2023 China Garment Industry Development Report” compiled by the China National Garment Association and published by China Textile Publishing House Co., Ltd. was officially released. Dong Qingsong, general manager of China Textile Publishing Co., Ltd., and full-time deputy director of China Textile Association Chairman Yang Xiaodong jointly launched the new book release ceremony. With detailed data and first-hand information, the report comprehensively displays the development environment and current situation of China’s clothing industry in 2022 from six parts: general report, sub-report, industry chain report, and special topic, aiming to provide clothing enterprises with Provide instructive and authoritative references to relevant industry professionals.
Diversified exploration:
Digital technology drives deep industry integration
In the guest sharing session, Wu Qi, chairman of Dalian Longsheng Clothing Co., Ltd., Yang Yuyong, founder of “Three Little Goats”, Li Bin, general manager of China Textile Standard Inspection and Certification Co., Ltd., and Yang Dayun, CEO of Uta International Brand Investment Management Co., Ltd. They talked about their respective digital thinking and explorations from the themes of clothing companies “going overseas”, building ingenious brands, empowering supply chains with “qualitychain”, and sustainable development of fashion.
As the largest leather clothing manufacturer in China and the largest leather clothing supplier in the EU market, Dalian Longsheng Clothing Co., Ltd. has matured independent design and development capabilities since its establishment 24 years ago. Perfect supply chain management capabilities, currently has more than 20 cooperative factories and 7 garment factories around the world, and has formed stable cooperation with hundreds of head surface accessories manufacturers, logistics companies, testing companies, etc.
According to Wu Qi, chairman of Dalian Longsheng Clothing Co., Ltd., sustainable development, fashion, and technology are the core competitiveness formed by the company over the years. Especially in terms of digitalization and information construction, companies are accelerating flexible, fast response, and
font color=”#FF8040″>Intelligent manufacturingupgrading has established a fully automatic chain for leather clothing intelligent manufacturing, which has also laid a good foundation for enterprises to “go overseas”. Relying on the resilient supply chain, enterprises can cope with challenges and maintain competition. The key to strength.
“Three Little Goats”, which focuses on creating products, has only made high-quality cashmere coats for the past 20 years. In the theme sharing of “How to Make a Good Cashmere Coat in 20 Years”, Yang Yuyong, the founder of “Three Little Goats”, admitted that product quality is the only selling point of “Three Little Goats”.
He said that China has the best cashmere producing area in the world. China accounted for 60% of the total global cashmere production last year, but only accounted for 10% of global cashmere product sales this year. “Why can’t there be a coat brand that goes global and can compete with big foreign brands? I hope to build ‘Three Little Goats’ into a brand that makes Chinese people proud. This is also my biggest wish.”
Over the years, Yang Yuyong has always adhered to the ultimate pursuit of product quality, and focused more on product marketing and brand operations. “Give customers the best products, and customers will give you the greatest rewards.”
Facts have also verified this. In recent years, with the online development of young people’s consumption, “Three Little Goats” has also begun to diversify its market expansion, focusing on online sales such as live broadcasts, and has successively won the same title of Douyin’s “Double 11 Good Things Festival” and “921 Good Things Festival” The product category ranks first in sales, with sales of 10.6564 million yuan and 23.1826 million yuan, and was selected into Douyin’s e-commerce‘s annual gold list of women’s woolen coats.
Whether it is foreign trade or domestic sales, quality is the foundation for the survival of clothing enterprises. Li Bin, general manager of China Textile Standard Inspection and Certification Co., Ltd., shared the theme of “Empowering the Textile and Apparel Supply Chain with Quality Chain” and said that the current full-link digital capabilities of apparel companies have become the core driving force for current and future development. In particular, as the “chain owner” of the brand, companies must shoulder the “heavy duty” of improving the overall efficiency of the supply chain and form a “quality chain” by empowering the supply chain with digitalization.
“Success is also a supply chain, failure is also a supply chain.” Li Bin believes that the digital transformation of enterprises is a full process, involving transformation in various fields such as R&D marketing, testing, finance, operations, etc., and any node or department that has not been realized will be will become the bottleneck of the overall digital transformation. To this end, China Textile Standard has gradually completed the digital transformation within its business scope in recent years, and has gradually extended upwards to provide digital supporting services for the industry, ultimately achieving online personnel, online testing instruments and online service processes.
Sustainable fashion is also an important development trend in the future. What opportunities will the digital economy bring to the sustainable development of enterprises? In the theme sharing of “Sustainable Development of Fashion Brands in the Digital Economy”, Yang Dayun, CEO of Uta International Brand Investment Management Co., Ltd., believed that in response to current global challenges, the textile and apparel industry should move towards trends such as digitalization, technology, and sustainability. On the one hand, sustainable development will create greater business opportunities for enterprises; on the other hand, sustainable digital and technological development will help enterprises achieve growth. In his view, the sustainable innovation of traditional enterprises, related technological innovation companies and sustainable platforms will form a solid “triangle” to form a sustainable ecosystem.
The one who observes the situation is wise, and the one who sees the trend is wise. Following the wave of digital development, I believe we are fully capable of riding the wave, seizing historical opportunities, creating new development advantages, accelerating the integration of digital and real, and injecting strong momentum into the high-quality development of China’s apparel industry.
The China Garment Economic Forum is a high-end industry forum initiated and established by the China Garment Association. It is also the only annual authoritative forum in the Chinese garment industry with the theme of industrial economy. The forum aims to build a platform for in-depth exchanges and cooperation between government, industry, academia and research in the garment industry, bringing together research scholars, industry experts and business elites in related fields to discuss the key points, difficulties and hot issues of industry development, and provide guidance for the economic development of China’s garment industry. Providing decision-making and intellectual support is an important ideological platform to promote the construction of China’s fashion power.
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