“Exhibition City Integration” holds a large-scale clothing trade fair, Humen’s fashion business cards are even more beautiful
“In 2022, the annual gross industrial output value of Humen’s clothing and apparel industry will exceed 42 billion yuan, and the annual sales will exceed 83 billion yuan, becoming a beautiful city card of Humen.” At the 26th China ( At the Humen) International Clothing Fair and the 2023 Greater Bay Area (Humen) Fashion Week, Wu Qingqiu, deputy secretary of the Party Committee and Mayor of Humen Town, said that since its establishment in 1996, the Humen Clothing Fair has been not only a window for Humen’s external display, but also a window for the textile and garment industry. It is a testimony of brilliant development and a platform to serve the highquality development of the textile and garment industry.
This Humen Clothing Fair and Fashion Week highlights the concept of “exhibition city integration” and carefully arranges nearly 30 professional activities such as the “Humen Cup” finals, fashion releases, industry summits, and merchant displays. At the same time, check-in fashion• Cultural and entertainment activities such as Fashion Humen, Tesco Humen Clothing, Humen Clothing Industry Tour, etc., chain consumption and ignite the whole city, presenting the audience with a fashionable gathering of fashion and wisdom.
Create a world-class clothing industrial clusterpioneer zone
The clothing and apparel industry is the pillar industry of Humen and the strategic pillar industry of Dongguan. Humen has been vigorously implementing the “garment development of the town”, combining the “three districts, two belts and one core” industry-city pattern, and actively building a world-class clothing industry cluster pioneer area. The pilot area is centered on the three major projects of the TOD core area of Humen High-Speed Railway Station, the Greater Bay Area International Fashion Valley, and the Greater Bay Area Yiliu Fashion Industrial Park, radiating and driving smart manufacturing, professional markets, and electronics. Commercial sales, transportation and logistics have been comprehensively upgraded to promote the development of the clothing and apparel industry towards high-end,intelligent and branding.
“The textile and garment industry is one of the five pillar industries in Dongguan. After more than 40 years of development, it has gradually transformed from pure processing and manufacturing to integrating R&D and design, advanced manufacturing and brand marketing, forming a large-scale Humen has a huge industrial cluster, a complete industrial chain and a mature and developed market system.” Xing Wenju, member of the Standing Committee of the Dongguan Municipal Party Committee and deputy mayor, said that Humen is an important industrial cluster for my country’s textile and garment industry. Humen has been committed to building an industrial platform and cultivating Fashion brands promote collaborative innovation in the industry.
“This Humen Service Fair is a powerful action to strengthen resource integration, industrial circulation and market linkage in the Greater Bay Area. It is a vivid exploration for the industry to organically combine the implementation of the strategy of expanding domestic demand with deepening supply-side structural reform. The event highlights The concept of exhibition city integration has built an industrial ecology that is highly coupled with fashion design, production and manufacturing, circulation and commerce, and strives to show the fashion charm of Humen in the new era.” ChinaTextile Industry Federation Chang Sun Ruizhe said that as one of the regions with the strongest market vitality and the highest level of innovation in my country, the Guangdong-Hong Kong-Macao Greater Bay Area gathers technology, creativity, and talents and is a global leader. The highland of fashion development. Humen is an important town and hub for the textile and garment industry in the Greater Bay Area. Over the years, Humen has continued to strengthen its manufacturing and integrated services, and its industrial scale advantages, supporting advantages, and first-mover advantages have made great strides in creative design, brand cultivation, intelligent manufacturing, e-commerce, and overseas Cooperation, responsible development and other aspects have developed rapidly. With the direction of “the fashion center of the Guangdong-Hong Kong-Macao Greater Bay Area, a famous city for Chinese clothing and apparel fashion brands, and a world-class fashion industry cluster”, Humen is becoming a new fashion landmark and source of fashion in the Greater Bay Area.
Industry resources at home and abroad gather together
The Humen Clothing Fair has always been a grandstand for trends. High-end forums, trend lectures, creative competitions, static displays and other activities display new industry trends, new technologies and new business formats in an all-round and multi-angle manner.
The fashion show of this Humen Clothing Fair is still an arena where major powerful brands compete for beauty. Special releases were held for brands such as Chun, Fumin, New Fang, Anady, Bright Spot International, and Charming Girl. In the exhibition area of the main venue, the latest masterpieces of many powerful brands and designers, including Huang Guangchen, one of China’s top ten designers, Moyan, a designer’s haute couture brand focusing on new national fashion, as well as the Chinese clothing and apparel printing creative boutique exhibition, are on display. The advanced level and high-quality products in the domestic clothing and apparel printing industry.
This year’s Humen Clothing Fair also strengthened the creative elements of color, and jointly held the “Humen Cup” China International College Color Design Competition with the China Fashion Color Association. The competition received a total of 2,472 entries from 308 well-known universities at home and abroad, showing the creative inspiration of young designers. The venue also specially set up an exhibition of works from this competition for enthusiasts to observe and learn.
According to the person in charge of the organizer of this Humen Clothing Fair, clothing companies from nearly 20 countries including Russia, India, Egypt, Turkey, and Libya participated in this fair, and the products they intend to cooperate or purchase cover clothing. various subcategories of the industry.
Among them, the Russian buyer POLE Company came to look for suitable suppliers of jogging trousers, sweatshirts, and Polo shirts. An Egyptian trader has not only set up an office in Shenzhen, but its product market has also covered Dubai.��Saudi Arabia, Egypt and other markets, participating in the exhibition this time, hope to find novel fashion products through the platform of Humen Clothing Fair, and work with high-quality suppliers to jointly explore the Middle East market through the exhibition. Trading companies from Uzbekistan also came to the exhibition to learn about the clothing market in Guangdong, find high-quality suppliers of underwear, sports bras, body shaping clothing and other products, and seek business cooperation opportunities.
Cross-border e-commerce has become a new force in Humen fashion
At this Humen Clothing Fair, as Humen’s largest cross-border e-commerce industrial park with complete supporting facilities, Humen Clothing Tongchuang Cross-border E-commerce Industrial Park participated in the exhibition with the overall image of the park, helping merchants to further expand. market.
The park takes clothing brand merchants as the core, whole industry chain services as the central axis, the empowerment center and the sharing center as the two wings, and cross-border e-commerce as the engine. Through forward-looking business strategies and industrial heights, the park creates a street-facing An innovative cross-border e-commerce park integrating industry and commerce, with high-end brand exhibition halls + brand headquarters office buildings seamlessly connected, empowers the integrated integration of enterprises settled in the park, helping them develop as a team and achieve high-value growth.
Wan Xiang, chairman of the park, who has been involved in the garment industry for more than 20 years, said: “The park has only been recruiting for 4 months, and the occupancy rate has reached nearly 90%. Humen has a solid foundation for the garment industry, with large-scale industrial clusters and complete supporting industries. chain and mature and developed market system, which lays the foundation for the future development of the park.”
Currently, among the merchants settled in the park, e-commerce companies account for 50%, supply chain companies account for 25%, cross-border e-commerce companies account for 15%, and supporting industries account for 10%. The park also integrates the industry’s advantageous resources and holds a series of activities such as live broadcast support and training sessions for maternal and infant children’s clothing, cultivating and incubating emerging e-commerce forces such as Yiqiuma Children’s Clothing and Ai Angel Women’s Clothing.
“This year we will participate in the CIIF with the overall image of the park, focusing on promoting brands such as Yilayu clothing and lavender clothing. We hope to use the platform of the CIIF to help merchants further expand the market.” Wan Xiangshu said that the park will work with the government , industry, academia, research and other parties, and strive to create a cross-border integration of new product release and display, design and development, brand creation, talent cultivation, live e-commerce + Internet celebrity incubation, product selection center, centralized procurement center, industrial finance, etc. The e-commerce ecological service system helps Humen clothing companies sell goods globally and promotes the acceleration of the transformation and upgrading of Humen’s fashion industry.
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