Two silk companies in Zhenze, Jiangsu appeared on CCTV Finance at the same time

On the evening of May 17, CCTV Financial Channel broadcast the special topic “Lianbo Survey·Clothing Industry Observation”. Among them, the focus is on two silk companies in Zhenze Town – Taihu Snow and Jili Silk, which are typical examples of seizing the opportunities of industry recovery, expanding domestic and international markets, and achieving performance growth goals. case.

Taihu Snow

Two-wheel drive promotes industry “renewal”

Suzhou Taihu Snow Silk Co., Ltd. (referred to as “Taihu Snow”) is a private enterprise in the silk industry integrating R&D, design, production and sales. The company successfully listed on the Beijing Stock Exchange at the end of last year and became the “North Exchange” The first stock of new domestically produced silk.”

Since the beginning of this year, Taihu Snow has explored the Chinese cultural attributes of the consumer industry. Under the background of new consumption, new domestic products, and new retail, it has focused on both ends of the “smile curve” – product design and brand operation. Its operating income in the first quarter increased year-on-year. More than 72%.

Hu Yufang, chairman of the company, introduced that this year, Taihu Snow has continuously optimized its product structure based on changes in market demand, created new product designs, and paid more attention to the exploration of silk culture and fashionable appearance. “We also combine ‘black technology’ and continue to develop personalized, youthful and fashionable silk products on the basis of optimizing product functions and improving product comfort, which are loved by different consumer groups.”

In terms of brand operation, Taihu Snow adheres to all channels and all regions, with the help of self-broadcasting and live broadcasting, and strives to create a new domestic silk brand model. “Offline, in the context of the recovery and upgrading of the consumer market, we continue to optimize the store layout and further expand the brand influence through the introduction of sericulture culture. Online, Taihu Snow keeps pace with the market and focuses on Tmall and Douyin. , video account live broadcast, through the two-wheel drive of ‘Dabo’ + ‘brand self-broadcast’, we will continue to increase the market share of our products on the e-commerce platform.” Hu Yufang said.

Hu Yufang said that with the deepening of economic globalization, Taihu Snow will continue to increase investment in overseas e-commerce platforms in the future, further expand overseas markets, and promote the “renewed” development of the traditional silk industry.

Jili Silk

Differentiated competition and actively going overseas to “create new things”

Although Suzhou Jili Silk Co., Ltd. (referred to as “Jili Silk”) is small in scale, it has customers in 48 countries and regions. Since the beginning of this year, Jili Silk has seized the opportunity of the recovery of the textile industry and actively gone overseas to “innovate”. This year alone, 8 countries have become the company’s new product destinations. The company’s sales increased by 17% in the first quarter, and overseas market orders are full.

A small business can make a big difference. Zhu Wenchao, general manager of Jili Silk, told reporters that as a time-honored brand enterprise in Jiangsu, Jili Silk always puts product quality in the first place and seizes domestic and international markets through differentiated competition. , polish the golden signboard of “Zhenze Silk”.

“This year, we designed a silk ‘sleeping hair cap’ specifically for a Japanese company. The product was immediately well received after it was launched. At present, this product still ranks first in the Japanese market.” Zhu Wenchao It is believed that the core of differentiated competition is first of all product diversification.

Due to the small scale of the company and its own limited R&D capabilities, Jili Silk took the initiative to cooperate with domestic colleges and universities, making full use of the Zhenze Silk Cup China Silk Home Textile Creative Design Competition as a platform to increase the number of silk quilts and pillowcases. , scarves, eye masks and other silk products. At the same time, Jili Silk has fully done a good job in copyright protection and won the initiative in market competition.

“If we simply do OEM production for overseas customers, the product profit margin will be very low. This year, we actively participated in the product development and design of some overseas customers, and provided opinions and suggestions based on our industry experience and market judgment. In this way, we have the say in product pricing.” Zhu Wenchao said that next, Jili Silk will also expand cooperation with world-renowned social media, continue to improve its brand image, participate in international market competition, and showcase Chinese silk and silk products to the world. “Zhenze Silk”.

AAA

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