Technical fabrics collide with sports trends
As the Hangzhou Asian Games approaches, the sports craze has undoubtedly become one of the most important focuses in the textile fabric market. In particular, outdoor sports products with multiple functions are highly sought after. The fashionable sports trend derived from this combines popular elements with functionality, changing the style of traditional sports products.
In recent years, outdoor sports such as rock climbing and Frisbee have become new trends. Therefore, based on the basic performance of traditional outdoor sports fabrics, functions such as sun protection, windproof, rainproof, and quick drying have been continuously improved to meet the needs of various outdoor conditions. People’s protection. Especially in the hot summer, fabrics that are cool, breathable, moisture-wicking, and have sun protection functions are popular in the market. The combination of breathable mesh fabrics and cooling technology brings a sense of coolness, while the sun protection function is added to the yarn. Additives or coatings to complete. For example, the hard-core outdoor sports brand Patagonia applies titanium dioxide additives to yarns to help make lightweight fabrics; and for example, the outdoor sportswear brand Jack Wolfskin launches a new dynamic and cool series this season. The brand independently develops TEXA technology The fabric it carries has functions such as efficient quick-drying, breathability, freshness and odor removal, sun protection, wind protection, and ultraviolet protection. It can meet the needs of various players for multiple outdoor sports such as hiking, river tracing, and cycling in summer.
Reporters found during interviews that the Li-Ning store in Keqiao Wanda Plaza has launched a new series of cool technology clothing, covering a variety of functional fabrics such as breathable and quick-drying, intelligent moisture-removing and quick-drying, and cool-feeling fabrics. “During exercise, the cool technology series clothing allows the wearer to feel cool, dry, and breathable, and can cope with various indoor and outdoor training scenarios.” A clerk at a Li Ning store said that clothing fabrics are becoming more and more “smart.” Make it easier for consumers to fall in love with sports.
“Yangshi Textile”, a professional sports brand fabric supplier focusing on sports technology, has always insisted on innovation and research and development, and actively laid out high-end tracks, carved out a development path with differentiated competition, and rode the east wind of the Hangzhou Asian Games. , the company has launched a variety of functional elastic fabrics to meet the demand for fabric elasticity in outdoor sportswear through innovations in fabric appearance, technology and performance. Coincidentally, “Xin Linglong Textile” in Keqiao District has also launched a series of yoga and sports swimwear fabrics, colliding with fashion with functional technological advantages, and continuing to make efforts in the Asian Games year.
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