2023 “Keqiao Selected” brand cultivation plan launched
On May 6, the launch meeting of the 2023 “Keqiao Selection” brand cultivation plan was held in Chinatex CBD. “Taitai Textile” and “Yangshi Textile” and other 20 fabric companies shortlisted for this cultivation plan and the first batch of 8 “Keqiao Selected” fabric brand pilot companies jointly Participated in this kick-off meeting.
In recent years, Keqiao District has been committed to building “Keqiao Preferred” into a new business card of Keqiao Textileindustrial cluster, and establishing the “Keqiao Preferred” textile regional public The brand has a certain degree of popularity and influence across the country and even the world. The fabrics under the “Keqiao Selection” brand are high-quality, technological, and green fabrics.
Since the launch of the “Keqiao Selected” brand cultivation program in 2021, it has cultivated 45 textile companies and assessed 8 “Keqiao Selected” fabric pilot companies. Through collective brand output activities, Keqiao Selected static exhibitions, joint Through cultivating shows and live broadcasts of fabrics, the public brand awareness of the “Keqiao Selection” area has continued to increase. In March this year, “Keqiao Selection” appeared at the closing show of Guangdong Fashion Week, further promoting the reputation of “good fabrics, made in Keqiao” slogan.
This year’s “Keqiao Selected” brand cultivation program is aimed at Keqiao textile enterprises and sets thresholds for selected enterprises. Enterprises need to meet the three requirements of brand perseverance, corporate strength and innovation ability.
This year’s brand cultivation plan will continue to provide in-depth services to shortlisted companies from two dimensions: fabric product services and corporate human services, and will last from May to December. The core materials selected for centralized release will be upgraded from 1 to 5, and professional organizations will work with enterprises to lock in themes to co-create popular colors… Compared with previous years, the content of fabric products and services has been continuously upgraded, and will focus on co-creating brand image and co-creating product value. It is carried out in four aspects: co-creation trend release and joint multi-dimensional promotion, and is committed to making every original piece have a source and making every fabric valuable.
This kick-off meeting is hosted by the China Textile City Construction Management Committee and hosted by Shanghai Shijie Technology Group Co., Ltd. and Shanghai Guixin Valley Maker Space Management Co., Ltd. At the event site, a licensing ceremony was also held for the first batch of 8 “Keqiao Selected” fabric brand pilot enterprises, encouraging the pilot enterprises to play a leading and exemplary role in the brand construction of the “International Textile City” and further establish the “Keqiao Selected” textile region The public brand uses its own actions to make the “golden business card” of China Textile City shine brighter.
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