Flat eyelashes: from childhood to adulthood, “prying” the world
China’s eyelash industry, as the most potential beauty industry, how to transform and upgrade, how to use digitalization, IntelligentizationCreate a production and sales platform for the world’s entire eyelash industry chain. How to make Pingdu, the capital of eyelashes, go abroad and become famous all over the world? On May 5, Qingdao Pingdu CPPCC established a communication platform for members and entrepreneurs. Some Qingdao CPPCC members went to Qingdao Beauty Online New Economy Industrial Park to investigate and explore answers to questions.
Han Songming, member of the CPPCC and chairman of Qingdao Beauty Online New Economic Industrial Park, said that the beauty and eyelash industry is a traditional characteristic industry in Pingdu. It has a long history of development and a profound industrial foundation, accounting for 70% of the world’s production share. , creating employment for more than 60,000 people.
“The dazzling array of small eyelashes on the shelves has actually led to the employment of more than 60,000 people. It can be said that ‘small eyelashes, big industry’.” Wang Quan, member of the CPPCC and Party Secretary of Qingdao Engineering Vocational College, sighed. “From the perspective of vocational education, in the future, the construction of industry-university-research practice bases can be put on the agenda to connect universities’ talent training with the actual needs of enterprises.” He suggested.
There are more than 5,000 eyelash companies in Pingdu, most of which are produced by “family workshops”. There are many problems of “small workshops”, such as scattered production, small scale, single management method, etc.
“It has become a trend to enter a new stage of development, solve these problems, and promote the transformation and upgrading of traditional characteristic industries.” Yu Xiaoyi, member of the Standing Committee of the Provincial CPPCC and Chairman of the Supervisory Board of Xinhuajin Group, said that the research and development of intelligent production equipment for the false eyelashes industry should be accelerated. Upgrade the research and development technology of raw materials and focus on building an eyelash raw material production gathering area; keep pace with the times and integrate into beauty design, seek breakthroughs under the general trend of consumption upgrading, and transform into the mid-to-high-end direction.
Today, hundreds of boxes of “Pingdu-made” false eyelashes are shipped across the ocean every day and have become a hot commodity in the Japanese, Korean, European and American markets. Consumer demand for eyelash beauty products such as false eyelashes has increased rapidly, and eyelash beauty products have become a hot commodity.
“At present, we should seize opportunities and focus on creating new brands abroad.” Lu Kailin, member of the CPPCC Committee and Chairman of Qingdao Raytheon Technology Co., Ltd., suggested integrating superior resources and cultivating industrial chain systems to strengthen innovation leadership, Technological support and other measures will further standardize industrial development and enhance the added value of products.
Gao Rong, member of the Provincial CPPCC and Party Secretary of the Municipal Red Cross Society, believes that the key is to create a brand effect for Pingdu City’s eyelash industry so that when everyone mentions eyelashes, they will first think of Pingdu.
“Since the 1970s, the eyelash industry in Pingdu City has gradually developed, starting from scratch, breaking the ice, growing from small to large, and ‘leveraging’ the world.” Wang Fujun, chairman of the Pingdu CPPCC, said that the CPPCC will We will continue to build a communication platform for enterprises and committee members to help realize the “beads forming a chain” of this characteristic industry, and strive to build it into a gathering place for Chinese and foreign beauty companies, a source of beauty brands and a place for quality assurance of beauty products, and create a new model for the integrated development of industry and city. Let the beautiful business card of “Pingdu, the capital of China’s cosmetics (eyelashes) industry” have greater influence on the world stage.
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