Shishi: Strive to write a new chapter in the textile and apparel industry

It’s “4·18” again. For Shishi, the “famous city of casual clothing in China” and the birthplace of Fujian style clothing, today is the day when this city, textile and garment enterprises across the country, and buyers at home and abroad A special “appointed” day.

In this day when merchants gather and customers flow, the textile and clothing industry on both sides of the Taiwan Strait is once again focusing on this. Whether it is new multi-functional fabrics, fashionable and technological accessories, or textile and clothing scientific and technological achievements, you can see the results of Shishi’s intensive efforts in the textile and clothing industry.

A single yarn weaves a billion-dollar industry

“There are streets everywhere where businesses are doing business, and there are all kinds of clothing everywhere.” This is the deepest impression that merchants at home and abroad have on the development of Shishi’s clothing industry. Shishi people, who started their business in clothing, have the business gene of emphasizing merchants and philanthropists running in their blood. From clothing trade to running a family-owned clothing factory, to co-founding a small clothing company, engaging in processing of supplied materials, OEM production, and selling products to various parts of the country; from starting a medium-sized clothing company, creating its own brand, to continuously upgrading , selling products to the global market, Shishi, a coastal city with the most complete industrial chain and the most commercial atmosphere in China, has always led the fashion trend and has never stopped developing. It can be said that Shishi has woven a textile and clothing industrial cluster with a small piece of yarn, condensing the development force of hundreds of billions of industries…

Today, Shishi has formed a textile and clothing industry chain with clothing processing and production as the core, covering eight major industries including synthetic fibers, new fabrics, hardware accessories, textile dyeing and finishing, casual men’s clothing, children’s clothing, clothing shoes and hats, and casual pants. Industrial clusters, as well as five major professional markets including clothing, fabrics, accessories, textile clothing, and machinery and equipment. At present, the garment industry sector formed with Shishi as the center and connected to surrounding areas has more than 10,000 textile and garment enterprises with an annual output value of more than 100 billion yuan. It is one of the important textile and garment production bases and distribution centers in my country.

Digital intelligence transformation empowers industry renewal

However, as a labor-intensive traditional industry, textiles and clothing will inevitably encounter bottlenecks such as low efficiency, old structures, and high labor costs. If we want to break the situation, we can only transform into technology-intensive, digitalintelligent , and shift from scale development toquality improvement. Over the years, the Shishi Municipal Party Committee and Municipal Government have strongly supported textile and garment enterprises in promoting digital and intelligent transformation.

Hanging system, computer automatic cutting machine, automatic cloth spreading machine… When you walk into the production workshop of Shishi Carbine Clothing (China) Co., Ltd., you will see a complete set of intelligent clothing production lines. “Thanks to the intelligent transformation, the company has reduced production costs, alleviated labor pressure, and also greatly improved production efficiency.” said Shi Yaling, head of Fujian District of Cabin Company.

Jinlilaisi is a traditional clothing processing and sales company in Shishi. In early 2017, the company introduced smart wearable technology and developed a variety of smart wearable fashion clothes that can satellite position, change color, and can emit light. Its first smart wearable clothing production line was launched, and related clothing products were widely praised after entering the market. At Shishi Huafei Clothing Co., Ltd., the company’s renovated intelligent production workshop not only brings convenience to managers, but also allows workers to control their workload at any time.

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“Digital Intelligence Transformation” is driving the Shishi garment industry to change its traditional model and bring vitality to the industry. At the same time, Shishi City is also actively deploying innovation chains around the industrial chain. In 2017, we introduced Shishi China Textile Clothing and Accessories Industry Research Institute, National Textile Fabrics Museum Shishi Pavilion, ChinaTextile Industry Federation Testing Center (Quanzhou), China Textile Information The Shishi Branch of the center continues to gather high-end talents in the textile industry around key links such as “dyeing and finishing improvement, fabric research and development, and garment design” to further supplement and improve the textile and garment industry chain. Service links such as testing, technical consulting, standards and testing training, laboratory construction and planning promote collaborative innovation throughout the chain and help the textile and apparel industry achieve a “gorgeous turn”.

Min-style men’s clothing continues to lead the market

In the development process of Shishi’s textile and apparel industry, men’s clothing manufacturing has been a new and leading force for more than 30 years, pushing the development of Shishi’s industry to a high point.

Shishi has many reputations, including “China’s Famous Casual Clothing City”, “China’s Famous Leisure Fabrics and Trade City”, “National Textile Industry Model Cluster”, “China’s Clothing Demonstration Industry Cluster”, etc. A number of national honorary titles.

Carbine, equipped with intelligent “wings”, is accelerating its online and offline take-off; Imperial men’s clothing, which is seizing the private customization market, is struggling to “surge” on the new track; GUUKA, which is developing the fashion industry , stands out among many national fashion brands… Industry insiders say that Shishi men’s clothing brand pays attention to the effective combination with elements in many fields such as society, history, fashion, etc., which greatly enhances the brand’s gold content and is favored by…The favor of young consumers has long become a bright spot in the domestic “other economy” field. “Whether it is re-design, re-research and development, or accelerating online layout, it all reflects the Shishi men’s clothing brand’s rapid response ability to market changes.”

Riding on the “east wind” of Fujian style clothing, Shishi also pioneered the use of e-commerce to promote the development of the “Min style” men’s clothing market, such as promoting the construction of new online and offline platforms for Qing Chuang City and Qing Chuang Network through the advantages of the Min style men’s clothing industry cluster; Guide sellers to transform into Taobao brands and integrate personality, street, and national trend elements into the brand.

From a nationally famous “famous clothing city” to a global “e-commerce capital”, Shishi is now innovating, entrepreneurship and creating, developing the trade economy, and becoming an exquisite city. There are frequent highlights in construction and other aspects. This city, once famous for its manufacturing, is moving towards a more open and vast sea.

AAA

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