This college of Donghua University was born for “beauty” and officially entered the “establishment”
“Big name” forums focusing on the future development of my country’s design disciplines, fashion shows leading popular trends, creative markets sought after by many young people, art exhibitions that combine cultural collision and blending, inspiring The progressive Yangtze River Delta design discipline party-building university alliance development initiative…On April 22, at the Yan’an Road Campus of Donghua University, university professors, senior scholars, heavyweight industry leaders, well-known designers, brand entrepreneurs and other top domestic and foreign designers, The fashion power gathered together to attend the “Eli Birthday Party” of “rapid brainstorming” + “visual feast”.
With the clarion call for the development and opening up of Pudong, Shanghai in the early 1990s was filled with spring tides and beautiful flowers everywhere. Thirty years ago, the School of Fashion and Art Design of Donghua University (then known as the School of Fashion of China Textile University) was established in response to the needs of the people for a better life and the need to serve the development ofindustrial economy . In 1982, the “Textile Design Major” was opened, followed by the clothing engineering major and the arts and crafts major. In 1993, the “College of Fashion” was established, becoming the earliest second-level clothing college among universities in the country. In 2015, it was named “Donghua University Fashion College”. and the School of Art and Design.” Over the past thirty years, with a high sense of historical mission and social responsibility, the college has cultivated a large number of outstandingtalents for the national clothing and apparel industry and fashion creative industry.
Symbiosis·Design Mission
How to establish a new model of Chinese design and oriental fashion? What opportunities and challenges does the fashion industry face? Where will my country’s design discipline go? What impact will artificial intelligence have on design development? At a series of events celebrating the 30th anniversary of the School of Fashion and Art Design of Donghua University, Zhao Feng, professor of Donghua University and honorary director of the ChinaSilk Museum, and former associate dean of Nanjing University of the Arts Four distinguished visiting professors including Chairman and Professor Zhan Heping, Secretary of the Party Committee and Professor of the School of Animation and Digital Art of Communication University of China Huang Xinyuan, and Professor Qian Qier of the China Academy of Art shared their thoughts and insights on “Fashion Journey·Design Mission”, ” “The characteristic development of the discipline” has become a “keyword” that many experts agree on.
In the photo exhibition of the development history of the college, the development history of the college from the inception of the clothing discipline to the present is displayed through light and shadow. Many alumni stopped in front of a slightly yellowed old photo. The photo was of Professor Zhang Weiyuan from the School of Fashion Technology and the astronauts Jing Haipeng, Zhai Zhigang and Liu Boming of the “Shenzhou 7” manned mission. This photo bears the mark of time. The “Light and Shadow” also records the inheritance and innovation of this team. With the current construction of China’s space station, astronauts “business trips” in space have become the norm. In the early 1990s, Donghua began to consider the “dressing issue” of astronauts. From the “sweating” warm body dummy system developed by Professor Zhang Weiyuan’s team of the School of Fashion Technology to the full range of special clothing for Chinese astronauts designed and developed by the astronaut clothing R&D and design team headed by Professor Li Jun, each of these achievements They are all nurtured by the college’s focus on subject characteristics and the interdisciplinary system of “fashion design + clothing technology”.
“Beautiful college, fashionable everyone” is the pursuit and vision of Donghua’s “service college people”. Currently, the “Thirty-Elite” college is responsible for the construction of the world-class discipline “Modern Textile Science and Engineering” and the research direction “Clothing Technology and Fashion Design”. In the field of art and engineering, the college has doctoral degree authorization points for the first-level discipline of “Design” and doctoral degree authorization points for the second-level discipline of “Fashion Design and Engineering”, including clothing design, digital media art, visual communication design, product design, With 10 fashion design-related majors (directions) in national first-class undergraduate majors such as environmental design, it is currently one of the universities with the most complete system of design disciplines in Shanghai universities. Selected into the Shanghai Peak Discipline Construction Plan, “Design” has entered the advanced ranks of similar disciplines in China, forming a fashion discipline ecological chain that creates, inherits, and spreads beauty in a multi-disciplinary “integration” and “symbiosis.”
Growth·Unstoppable
Highly creative art installations, masterful paintings, lifelike sculptures, fashionable and avant-garde clothing, trend-setting shoes…the carefully selected exhibits are “eye-catching”. More than 70 works by teachers, students and alumni are gathered in the unique “Art Design Works Exhibition of Teachers, Students and Alumni”, which showcases the creative strength and design art level of the college’s teachers and alumni, and is also a “showcase” for the college’s talent training achievements. If you want to fill this “window”, you rely on designer talents. These talents are the core soft elements that solve the transformation and upgrading of the textile and clothing and fashion industries. Perseverance and continuous delivery of “Donghua soft elements” is the educational mission of the School of Fashion and Art Design of Donghua University. Let these “design back wave” wear the halo of Donghua’s cutting-edge designers into society, continue to grow, and become “unstoppable” in the ocean of fashion design industry in China and the world.
For thirty years, the School of Fashion and Art Design of Donghua University has been striving to become a cradle for cultivating designers, delivering design, clothing, art andThere are nearly 15,000 professionals with bachelor’s, master’s and doctoral degrees in related fields. The college has established a training mechanism for Donghua emerging designers, and cultivates emerging fashion designers through a three-level progressive exhibition platform of “Donghua Fashion Week, Shanghai Fashion Week, and London Fashion Week”. “ICICLE” Ye Shouzeng, “LILY” Chen Chuan, “UMA WANG” Wang Zhi, and “ZUCZUG” Wang Yiyang tell Chinese stories through fashion; Chen Wen and Hong Boming became the winners of the Golden Summit Award, China’s highest fashion design award; Zhi Chen, Jiang Yutong, A group of young alumni such as Lei Liushu are hailed as the “rising new generation of Chinese design”… Previous students of the School of Civil Service have not only won many awards in professional fields at home and abroad, but the new generation of Chinese designers who have graduated from campus are now active in Shanghai and even many industries across the country.
“At Donghua, I spent the most wonderful and fulfilling college years. I have always kept in mind the school motto of ‘Advocating morality and erudition, being determined and practical’.” 2010 School of Fashion and Art Design alumnus Jinba Men’s Wear CEO and creative director Hong Boming said, “During our studies, the school created a learning environment with a strong artistic and design atmosphere for us. The school would invite many world-renowned designers and scholars to give lectures at the school, which gave me a lot of inspiration and was very important to me. “The professional study will be of great benefit to future work.” “Donghua Fashion Institute has carried out extensive cooperation with many international schools. Since 2016, the institute has selected teams of teachers and students and the works of cutting-edge designers to participate in London Graduate Fashion Week International Institute We were deeply impressed by the students’ works in school competitions. Donghua also held many very important international exchange activities. The 20th Annual Conference of the International Federation of Fashion Institutes (IFFTI) successfully held in 2018 is still fresh in my memory. .” Adrien Roberts, chairman of the London Graduate Fashion Week International School Competition, said in his speech at the celebration of the 30th anniversary of the school.
The 20th International Fashion School Alliance Annual Conference
Through cross-border collaboration, the college explores and practices a talent training model for the entire cycle and process of the fashion industry chain. On the basis of promoting the transformation and upgrading of traditional engineering majors and promoting the comprehensive improvement of art design majors, the college builds a symbiosis between art and engineering majors. Developing Destiny is committed to cultivating domestic first-class and internationally influential comprehensive innovative design talents.
Inheritance·Born for “beauty”
Release of cutting-edge Donghua design works, postgraduate clothing and apparel innovation design competition, exhibition of works of the intangible inheritance Pudong homespun industry-university-research base… The 30th anniversary of the founding of the college coincides with the 20th Donghua Fashion Week, with performances, exhibitions, There are numerous fashion design activities such as creative markets, and Fashion Week has become a “fashion business card” of Donghua and even Shanghai. For more than 20 years, it has continued to host the “Shanghai International Fashion Culture Festival International Fashion Forum”, showcased and promoted Chinese fashion design through 1,235 forums and shows, and released “Shanghai Fashion” 13 times in a row Trend, and held 125 fashion and creative cross-border salons and forums… Behind the series of numbers is the shining past and profound heritage of “Donghua Fashion Week”, which will help enhance the status of fashion education in the fashion industry. It plays an important role in better utilizing cultural value through design and enhancing the voice of fashion in Shanghai and China.
Over the past thirty years, the School of Fashion and Art Design of Donghua University has always been rooted in the profound heritage of Chinese civilization, integrated the development of disciplines into national and local development needs, given full play to its disciplinary characteristics and advantages in the field of fashion science and technology, and is committed to building a people-friendly society. good life. Develop and design “technology + fashion” astronaut clothing to establish a new image of Chinese astronauts; the World Expo clothing “baicai” shows youthful style and records the rapid development of Pudong; intangible cultural heritage projects incorporate fashion elements to promote the protection and inheritance of intangible cultural heritage; Promoted the improvement of Shanghai’s combined poles, presided over the compilation of China’s first national standard for “urban furniture”, and assisted the people’s urban construction; the masterpiece of historical materials – “The Complete Works of Dunhuang Silk Art”, which took 15 years of systematic research and study, is “Important achievements in the research of “One Belt and One Road“; was selected as the “2021 China Fashion Festival” fashion institution annual achievement for its outstanding strength and contribution in the field of fashion design; fully participated in the 2022 first World Design Capital Conference (WDCC 2022) and provide important support to the conference…
Flowers, water droplets, springs and rainbows… the huge “super fashion ring” meta-universe exhibition “suspended” above the Yan’an Road campus of Donghua University is a digital scene performance practice for the entire fashion discipline chain, which entrusts the The people of Tung Wah Fashion Institute pursue “beauty”. Looking back on the present, the 30th anniversary of the School of Fashion and Art Design of Donghua University is not only a milestone in the development of the school, but also a new starting point for the school’s continued progress. As a university directly under the Ministry of Education, a national “211 Project”, and a national “Double First-Class” construction university, Donghua University enjoys a high social reputation in the fields of textiles, materials and design. The school will continue to strengthen the construction of design disciplines, participate in the construction of peak disciplines in Shanghai universities, promote the integration of design concepts and design services into national and local industrial development, spatial environment, public services, people’s lives, city brands and other dimensions, and become Shanghai’s design capital and fashion city. The capital construction contributes “Donghua Power” and “Donghua Wisdom” and strives to create the source of design and fashion in Shanghai, China and the world.
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Disclaimer: Some of the texts, pictures, audios, and videos of some articles published on this site are from the Internet and do not represent the views of this site. The copyrights belong to the original authors. If you find that the information reproduced on this website infringes upon your rights, please contact us and we will change or delete it as soon as possible.
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