Yiwu luggage exports get off to a good start
There are increasing signs that the global tourism industry, which was previously trapped by the epidemic, is changing its decline and recovering strongly. The United Nations World Tourism Organization recently released a confidence index predicting that global international tourist arrivals may return to 80% to 95% of pre-epidemic levels. The rapid recovery of the tourism market has greatly increased the demand for various types of luggage. As one of the bases for domestic luggageexport sales, Yiwu is receiving an influx of global purchase orders.
Recently, with the facilitation of the entry of overseas buyers, and Yiwu’s global buyer invitation campaign and the release of ten measures for foreign-related services, the average daily number of foreign merchants entering the International Trade City has reached more than 2,000, and the luggage area in the second district We also welcomed waves of overseas buyers. According to data provided by Yiwu Customs, Yiwu’s luggage exports from January to February this year were 2.69 billion yuan, a year-on-year increase of 26.2%.
my country is the world’s largest manufacturer of luggage. Data shows that luggage produced in my country accounts for nearly 40% of the global market share. With the return of overseas merchants, my country’s luggage exports have continued to recover this year.
The luggage industry is developing rapidly
”Body and soul, there is always one on the road.” In fact, whether at home or abroad, most people from all over the world like to travel and explore after work. Various bags are used as portable “tools” to carry essential items for “food, clothing, housing and transportation” and are indispensable and important accessories for travel.
In the world’s largest small commodity distribution center, Yiwu’s luggage industry is mainly concentrated in the Second District Market of the International Trade City, with more than 2,300 luggage business entities.
“Hello, boss lady, I’m here to place an order again.” On March 20, Aldi, a Sudanese foreign businessman based in Yiwu, came to the store of Wu Feifei again. This was his third time this year to purchase women’s bags. . Looking at samples, fixing colors, making inquiries… After half an hour of negotiation between the two parties, a foreign trade order was generated.
The purchase amount is over 200,000 yuan, which is considered a medium order. Wu Feifei, holding the billing book, said with a smile on his face: “Aldi has purchased 500,000 yuan of goods in the store this year, and the purchase volume is obviously more than in previous years. This is mainly reflected in the quantity. For example, in previous years, only 10 pieces of a bag were ordered. , this year it has increased to 15.”
Such changes benefit from the recovery of global tourism and have brought the most direct “dividend effect”. The reporter learned that two-thirds of Aldi’s business is luggage business, but due to the epidemic in the past three years, he has been unable to come to Yiwu to purchase, and the purchase volume has dropped sharply. Starting from January 8 this year, my country will adjust its immigration policy. After learning the news, Aldi immediately applied for a visa and bought air tickets, and arrived in Italy before the opening of the International Trade City.
“Everything is great in Yiwu, and my business is back on track. Customer orders have also come in. More bags will be purchased this year, and more than 20 cabinets are expected to be sent abroad.” Aldi said that for foreign countries For consumers, backpacks are the first choice for traveling, but suitcases are too bulky and can only be used when traveling long distances or doing business, so the demand for backpacks will be greater than suitcases. As of now, Aldi’s purchasing volume in Yiwu has exceeded that of the whole of 2020.
In recent years, Yiwu’s luggage industry has developed rapidly. Data from Tianyancha shows that there are currently more than 293,000 luggage companies in Yiwu, of which more than 85,000 will be newly registered in 2022, with a growth rate of 48.9%.
Orders flow back to Yiwu
Recently, foreign businessmen have increased significantly, and orders have returned to the market. This is the intuitive feeling of some luggage operators.
“Looking at our order data, this time last year it was 2.6 million yuan, and this year it reached 3 million yuan, an increase of 20% to 30%.” Business owner Bao Jianling mainly exports casual bags, and her customers are mainly from Africa, South America and other places. She told reporters that during the epidemic prevention and control period, the supply of the entire industrial chain and the workers on the production line of her own factory have shrunk. Although the foreign trade market for bags and bags is now recovering strongly, it is currently at a stage where “neither the production capacity nor the supply chain can match it.” Enterprises are actively adjusting.
It is understood that in order to speed up the recovery of Yiwu’s foreign trade, since August last year, the Municipal Commerce Bureau, Foreign Affairs Office and other departments have taken back 4 batches of 564 foreign buyers on business charter flights, driving purchase orders of US$261 million. On January 1 this year, “Yiwu City’s Ten Measures to Optimize the International Business Environment for Foreign-related Services” was officially implemented; on January 8, Yiwu issued an “Action Initiative to Invite Ten Thousand International Buyers.”
A series of measures have achieved results. According to statistics, since the beginning of this year, the number of resident foreigners in Yiwu has returned to a high of 10,000, an increase of about 20% from the first half of 2022. The number of foreign businessmen temporarily entering Italy has also exceeded 12,400.
According to feedback from some business owners, during the epidemic prevention and control period, some overseas merchants once went to Vietnam, India and other places to purchase luggage, but now these merchants have returned to the Yiwu market one after another.
“Luggage products have a complete industrial chain in China. Bags with simple craftsmanship may be taken away by Southeast Asian factories, but some luggage products with more complex craftsmanship and high added value are domestically produced.�Customers still choose us. This is our advantage. They (Southeast Asia) will not be able to catch up for a while. “Wu Chunbin, a business owner, said that if you don’t advance, you will retreat. Everyone is making progress in development. Whose supply chain will be more stable will be compared later, and whose products have good quality and low price. Excellent and creative.
The return of shipping prices is good for companies
In 2023, the capacity shortage that supported the surge in ocean freight prices has ended, and ocean freight prices have gradually returned to normal levels. This is good for both overseas buyers and Yiwu luggage operators.
Each container can only hold 800‐1000 finished products. Many customers’ profits are ‘eaten’ by the freight, which can only increase the sales price. In the end, local consumers Pay the bill.” Business owner Su Yanlin told reporters that in October last year, the cost of each container on the route from Ningbo to South America was 8,000 to 9,000 US dollars. Because there was no profit, customers were unwilling to take the goods and could only wait and see. The situation has changed this year. From Ningbo to South America, the cost of each container has dropped to 2,000 to 3,000 US dollars, while the price of the Southeast Asian route has dropped from the highest of more than 2,000 US dollars to more than 600 US dollars or even lower, basically returning to the pre-epidemic levels. status.
Currently, in order to load more trolley cases into the container, customers disassemble the trolley cases into 12-piece sets. The volume is more than half smaller than the finished product. Each standard container can hold a set of 5,000 trolley cases. Su Yanlin told reporters that the semi-finished trolley cases were shipped to various countries in South America, assembled and processed by local workers, and then sold on the market. In this way, buyers’ profits are guaranteed and consumers can buy affordable trolley cases.
The growth of orders has also boosted the production of luggage factories. In the Yiwu Yuehua luggage production workshop, more than 200 workers are busy on five production lines. Every day, more than 4,000 trolley cases can be produced here, but for the company, the progress is still too slow, because the company’s orders have been scheduled until July this year.
“The order volume is increasing. Our customers in Mexico used to place two cabinets, but this year they have 5 to 8 cabinets.” Zhang Yongli, the person in charge of the company, said that in the face of the increase in orders, the company has spent tens of millions this year. Yuan, three new production lines were purchased and are expected to be officially put into production in May.
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