The road map is available! Guangdong points the way for digital transformation of textile and apparel
Guangdong’s textile and apparel digital transformation has a clear roadmap. Recently, the Guangdong Provincial Department of Industry and Information Technology issued the “Guidelines for the Digital Transformation of the Textile and Apparel Industry in Guangdong Province”. By 2025, the integration level of the two industries in the province’s textile and apparel industry will reach more than 60%, and the level of enterprises above designated size will reach more than 70%. At the same time, a number of 5G fully connected factories, intelligent manufacturing demonstration factories and excellent application scenarios will also be cultivated in the textile and apparel industry.
The consumer goods industry involves various fields such as food, clothing, housing, transportation, travel, shopping and entertainment, and is an important force in driving economic growth. In the opinion of experts, in order to achieve a fundamental transformation from product to brand and transform quality advantages into brand advantages, it is urgent to give full play to the amplification, superposition and multiplication effect of digital technology, and further Increase product added value and brand premium.
“Clothing and apparel are non-standardized products, with widely varying styles, structures and production logic. It is difficult to form a unified standard technically. Companies doing digital R&D often look at problems from the perspective of the Internet, and have a clear understanding of the clothing industry and ergonomics. The understanding of the structure still needs to be deepened.” In recent years, Chen Zhiguang, deputy general manager of Guangzhou Exception Clothing Co., Ltd., has deeply felt the necessity and urgency of digital transformation, but also deeply felt the difficulties faced by the digital transformation of the textile and apparel industry.
To this end, the transformation guideline focuses on the application of digital technology in key links such as research and development, design, production and manufacturing, operation management, and public services in the textile and apparel industry and provides specific guidance.
For example, we should guide clusters to build an industrial Internet platform that serves the regional textile industry, carry out data collection, mining and innovative applications, mine and refine application scenarios and corresponding solutions that are suitable for the characteristics of the textile and garment industry and solve practical problems in the industry, and build Industrial ClusterThe industrial Internet platform system for the textile and apparel industry will create 3 to 5 industrial Internet demonstration bases for the textile and apparel industry.
In terms of digital transformation of the design departments of clothing enterprises, measures such as the establishment of a number of enterprise-level and prefecture-level industrial design centers and the creation of several industrial design centers at or above the provincial level have been proposed. In terms of business model innovation, support new concepts such as “new retail” and give full play to the experience, interaction and spatial functional advantages of the physical market platform to boost the real market economy. At the same time, digital technologies such as radio frequency chips, QR codes, barcodes, and cards are used to establish a textile and clothing product recognition system and an after-sales service system.
Guangdong will also promote textile and garment enterprises to strengthen in-depth cooperation with textile and garment stores, dealers, e-commerce platforms, etc., and make full use of various platform data banks and analyze Mining consumer group portraits, incubating and cultivating hot-selling products, enabling enterprises to shift from “selling whatever they produce” to “producing whatever they need”, and creating new online consumer brands with characteristics and influence. Fully tap the data resources of textile and apparel exhibitions in Guangzhou, Shenzhen, Shanghai and other places to provide support for exhibition recruitment, investment promotion, services and the formulation of industry policies.
In view of the characteristics of private enterprises in the textile and garment industry, which are mainly small and medium-sized enterprises, the transformation guideline starts from the links where the digital transformation of small and medium-sized enterprises has urgent needs, and proposes to develop low-cost, lightweight, platform-based, and quick-effective digitalization that suits the needs of small and medium-sized enterprises. solutions, promote enterprises to get on the platform, and support research institutions in building public service platforms for them.
Guangdong will also help enterprises conduct diagnostic consultation in digital transformation and provide solutions and applications and other services. While promoting the digital transformation of small and medium-sized enterprises, we will strengthen research on the development of industry digitalization and promote the development of industry digitalization-related standards.
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