Tongzhou Chuanjiang: The home textile industry breaks through on the “cloud” and turns “data traffic” into “economic increment”
Chuanjiang Town, Tongzhou District is one of the most important bedding industry clusters in the country, with more than 3,000 small and medium-sized home textile companies gathered together. In recent years, the Chuanjiang home textile market has adapted to new trends and changes, using live broadcaste-commerce to stimulate new vitality in the industry and empower the real economy to make breakthroughs.
Near noon, Yousheng’s double-layer yarn live broadcast room in Chuanjiang Town, Tongzhou District was very lively. Each home textile product that incorporated the latest popular elements attracted attention. Only three hours after the broadcast started, the transaction volume had exceeded 20 Ten thousand yuan. Starting from 2021, Yousheng Double-layer Yarn will actively seize the new track of live broadcast e-commerce and attract traffic to stores. It will benefit from the user “portraits” constructed by the platform’s big data for precise marketing, coupled with the company’s strong R&D and design capabilities and improvement Supply chain, last year, the live broadcast platform sales were about 200 million yuan, accounting for more than 70% of the company’s total sales.
At present, there are more than 500 companies involved in the live broadcast industry in Chuanjiang, and live broadcast e-commerce has also entered a new stage of focusing on content, gameplay, and supply chain. Nantong Qikai Textiles started to join live broadcast e-commerce in 2020. In just 3 years, it has grown from an initial team of 4 people to a professional Douyin live broadcast team of 80 people. From the initial sales of more than 10 million to more than 200 million last year Yuan, among which, “finding good products and choosing good products” and continuing to create hot-selling products are the company’s magic weapons for winning.
In order to improve the timeliness and accuracy of back-end packaging and delivery, Qikai Textiles has broadened its thinking, set up independent warehousing, and openedIntelligent and automated delivery model have greatly improved the overall efficiency of the business process. The current daily processing volume is about 100,000 orders.
In recent years, Tongzhou District has introduced supporting policies related to the live broadcast e-commerce industry, actively planned the layout of the live broadcast industry, and has built nearly 20 large-scale live broadcast bases such as Deka and Weizhong. Currently, the local government is planning to build a live broadcast e-commerce industrial park covering an area of 200 to 300 acres. It will use the Xianyifang live broadcast ecological base as the core to build a full industrial chain from live broadcast to warehousing to logistics, making live broadcast e-commerce a boost. A new driving force for the highquality development of Tongzhou’s home textile industry.
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