NetEase: “2022 China Mobile Travel Market Data Report” released
In 2022, the epidemic has repeatedly caused the mobile travel industry to suffer heavy blows, with business volume declining significantly. The industry as a whole is still suffering from the impact of the epidemic, the development of online tourism has been frustrated and recovery is slow, and the online ride-hailing market is in disputes due to the departure of Didi Four companies are constantly raising funds to seize market size.
In this context, on April 12, the “Belt and Road” TOP10 influential social think tank NetEase E-Commerce Research Center released the “2022 China Mobile Travel Market Data Report”. The report is compiled based on the “Dian Shu Bao” database of the Internet Economic Society.
1. The scale of the online ride-hailing market in 2022 will be 314.6 billion yuan, a year-on-year decrease of 1.38%
Life ServicesE-commerce analyst Chen Liteng of the Internet Economic Society E-Commerce Research Center said that mobile travel is narrowly defined as travel services based on smart mobile terminals, mainly including online ride-hailing, Bike sharing, car rental, parking, map navigation, driving services, etc.
The report shows that the scale of the online car-hailing market is approximately 314.6 billion yuan, a year-on-year decrease of 1.38%, and the number of users is 437 million, a year-on-year decrease of 3.32%. In addition, the market transaction scale (growth rate) from 2018 to 2021 was 286.5 billion yuan (24.83%), 305.8 billion yuan (6.73%), 269.1 billion yuan (-12.01%), and 319 billion yuan (18.54%) respectively.
Chen Liteng said,As the impact of the epidemic* gradually diminishes and user travel returns to normal, online ride-hailing orders will also see significant growth. This is a period of opportunity for online ride-hailing companies to gain customers. With the mature implementation of aggregation platforms and autonomous driving, competition among online ride-hailing companies will become more intense.
The number of online ride-hailing users will be 437 million in 2022, a year-on-year decrease of 3.32%. In addition, the market user scale (growth rate) from 2018 to 2021 was 389 million (13.41%), 383 million (-1.55%), 365 million (-4.7%), and 452 million (23.83%) respectively.
The “Report” shows that due to Didi Chuxing’s delisting and rectification, second-tier players have raised funds to seize the market. As of 2022, a total of 20 platforms in the mobile travel field have received financing, including Xiangdao Travel, Ruqi Travel, Yineng Times, Car Rental, Maple Leaf Travel, Paixue Car, Diandianda Car Wash, Zhongke Smart Parking, Minuo Technology, and CTP Parking, Maple Leaf Travel, Lazy Elf, Love Car Master, Che Liangliang, Tiantian Chebao, Tuche Technology, Xiaobei Travel, Wandou Carpool, Wantu Car Wash, channel information, the total financing amount is approximately 2.76 billion yuan, year-on-year in 2021 down 83.4%.
2. The online travel market size is 746 billion yuan, a year-on-year decrease of 13.61%
Chen Liteng said that mobile travel in a broad sense also includes online travel, which refers to a consumer behavior in which consumers book and purchase travel service products based on the Internet, which mainly includes bus tickets (air tickets), accommodation, and ticket services. comprehensive tourism platform.
The “Report” shows that the online travel market size will be 746 billion yuan in 2022, a year-on-year decrease of 13.61%. In addition, the market transaction scale (growth rate) from 2018 to 2021 was 875 billion yuan (17.82%), 1005.9 billion yuan (14.96%), 638.6 billion yuan (-36.52%), and 863.5 billion yuan (35.21%) respectively.
In terms of user scale, there will be 422 million online travelers in 2022, a year-on-year decrease of 6.29%. In addition, the market user scale (growth rate) from 2018 to 2021 was 392 million (4.25%), 413 million (5.35%), 342 million (-17.2%), and 397 million (16.08%) respectively.
The tourism industry is one of the industries most directly affected by the epidemic. The fluctuations of the epidemic have caused the tourism industry to fall directly to the bottom. The investment and financing situation of online travel in 2022 has set the worst record in the past five years. A total of 8 platforms in the online travel field have received financing in 2022, namely Wandian Travel, OTM Zhongshu Technology, Jiudian Technology, Ziyou, Xieyou, KKday, Shiliyiting, and Xiaoluyou, with a total financing of approximately 661 million yuan. In RMB, the financing amount is less than 10% of the financing amount in 2018.
In this regard, Chen Liteng said, As the biggest uncertainty affecting the recovery of the tourism industry, the emergence of the epidemic not only brings challenges to the survival of the original online travel platforms. Suppressed tourism demand makes it difficult for the tourism economy to develop, and it is difficult for capital investment to obtain expected value returns, causing investment institutions to significantly reduce their investment in the online tourism market.
3. “2022 Mobile Travel “Top 100 List”” released
The report also released the “2022 China Mobile Travel “Top 100 List””. The list is based on corporate data collected by the e-commerce research center of the Internet Economic Society based on the large database “Dian Shu Bao”, including hard indicators such as platform scale, revenue, profits, investment and financing (valuation), monthly activity, ratings, and industry impact. Comprehensive evaluation of soft indicators such as strength and reputation. It aims to reflect the current development of domestic mobile travel enterprises. The list is classified according to industry segments including: online car-hailing, car rental, shared (electric) bicycles, parking, automobile aftermarket, map navigation, driving services, online travel, homestay short-term rental, etc. A total of 100 companies are included on the list. They are all leading domestic platforms in various fields.
In the top 100 list, there are 21 online car-hailing companies including Didi Chuxing, Caocao Chuxing, T3 Chuxing, and Xiangdao Chuxing;There are 10 companies including Dongyun Car Rental; there are 10 shared (electric) bicycle companies including Qingju Bicycle, Meituan Bicycle, and Hello Travel; there are 4 parking platforms including CTP Parking and ETCP Parking; and in the automotive aftermarket, there are Tuhu Car Care, Chediandian, etc. 9 map navigation companies; 3 map navigation companies including Baidu Maps, Amap, and Tencent Maps; 3 driving platforms including eDaiDai, WeDaiDai, and iDaiDai; and online travel platforms include Ctrip, Tongcheng Travel, Mafengwo, Qunar, There are 32 B&Bs including Fliggy; there are 8 short-term B&Bs including Tujia, MuNiao B&B, and Xiaozhu B&B.
Among them, compared with the 2021 list, 17 companies have failed to make the list in 2022, including Landao Travel, Duoduo E Line, Zhaozhao Travel, Timely Cars, Ark Travel, Zhongjun Travel, and Lixing Car Rental , Mango Travel, Bee Travel, Baimi Travel, Tintin Parking, Airparking, PP Parking, MyTaiwanTour, Woqu Travel, Zanadu, Airbnb China.
In addition, the report shows that the mobile travel “unicorns” in 2022 are Didi Travel, Hello Travel, T3 Travel, Caocao Travel, and Ruqi Travel, with a total valuation of approximately 164.7 billion yuan and an average valuation of 329.4 100 million yuan; “Qianlima” are Dida Travel, Mushroom Smart Travel, Wukong Car Rental, Yineng Times, Xiangdao Travel, Weiche, and Deshifu, with a total valuation of about 15.67 billion yuan and an average valuation of about 2.238 billion yuan. (Note: The valuation is estimated based on its latest round of financing, which may deviate from the actual situation. The data is for reference only.)
Chen Liteng said that in the second half of competition for online ride-hailing companies, growth is no longer there and it is difficult to open existing stocks. According to data from the Ministry of Transport, the average daily demand in my country’s online ride-hailing market is about 20 million rides. For now, Didi Chuxing is still number one in the market, shouldering the vast majority of market demand, leaving little market demand for other online ride-hailing companies.
In this context, for second-tier “players” such as Xiangdao Travel, Ruqi Travel, Caocao Travel, and T3 Travel, if they want to acquire users and expand their urban layout, they will need to invest more costs, plus Early subsidies, etc. require sufficient funds and resources to support business development.
The “Report” shows that the online travel “unicorns” are Mafengwo, Tujia, Klook, and Lvmama, with a total valuation of approximately 43.2 billion yuan and an average valuation of approximately 10.8 billion yuan; “Qianlima” In order, they are Huanyu Travel, Huangbaoche, Qyer.com, Zhenlv·Smart Travel Library, Octopus Online Travel, Woqu Travel, Youxin Travel, Qingpu Travel, and Titan Cloud, with a total valuation of approximately 21.725 billion yuan, and an average valuation of The amount is approximately 2.413 billion yuan.
Chen Liteng said that as my country adjusts its control of new coronavirus infection from “Category B and A” to “Category B and B”, people’s travel is not restricted. People’s travel demand will be released in 2023. However, the impact of the three-year epidemic has caused a certain impact on the national economic income, and the scale of tourism consumption will inevitably shrink. Therefore, even if it is fully liberalized, it will be difficult for the tourism market to experience an explosive recovery in the future, but will show a gradual recovery trend.
4. The problem of online travel refunds accounts for “half of the country”. Overlord clauses and online fraud are difficult to solve
According to “Dian Sui Bao”, the top three types of complaints from online travel users nationwide in 2022 are:Refund issues (52.29%), overlord clauses (9.48%), and online fraud (5.88 %).
In the “2022 National Online Travel Consumption Rating List”, one company, Tongcheng Travel, received the “Order Recommendation” rating, and three companies, including Qunar, Fliggy, and Lianlian Peripheral Travel, received the “Prudent Ordering” rating. Two companies, including Lvhuasuan and Zoukan Travel, were rated “not recommended for placing an order”, and three companies, such as Rucheng, Qiluyou and Qingmango Travel, were rated “not recommended”.
In the field of online travel, according to the user rights protection cases accepted by “Diansuubao”, we selected ten typical complaint cases, involving Green Mango Travel Network, Rucheng, Caibeike, Xialu Parent-Child Travel, Travel Cost-Effective, and Go Platforms such as Kankan Travel, Lianlian Peripheral Travel, Qunar, Donkey Riding Travel, Feizhu and other platforms.
[Tips]
The Net Economic Society Mobile Travel Platform is a professional mobile travel portal, focusing on online travel, hotels and B&Bs, online car-hailing, shared bicycles, shared cars, ride-hailing, driving services, and other businesses. Providing media release, report rankings, financing, membership, supply chain financing and other services, it is the preferred platform for mobility practitioners, media, investors, and users. (If you are an industry insider, welcome to cooperate and consult and add analysts on WeChat: clt7513)
AAA
Disclaimer:
Disclaimer: Some of the texts, pictures, audios, and videos of some articles published on this site are from the Internet and do not represent the views of this site. The copyrights belong to the original authors. If you find that the information reproduced on this website infringes upon your rights and interests, please contact us and we will change or delete it as soon as possible.
AA
