Guangxi’s “high-end” clothing is out of the circle! “March 3rd of the Zhuang Nationality” leads the national trend, and orders from clothing factories increase significantly
“March 3” of the lunar calendar is a traditional national festival of the Zhuang people. On this day, wearing beautiful national costumes to celebrate “March 3” is an indispensable “ceremonial sense” for Guangxi people. The full “sense of ceremony” contains a strong national complex.
On April 22, Guangxi will usher in the “March 3rd Day of the Zhuang Ethnic Group”. National costumes have become a hot topic in some parents’ circle of friends. “March 3rd of the Zhuang Ethnic Group” leads the national style, and orders from clothing factories have increased significantly. A few days ago, reporters conducted an investigation and learned that the “most dazzling ethnic style” has emerged in the land of Bagui. The reason behind the popularity of Guangxi’s ethnic costumes is full of cultural confidence.
Parents prepare national costumes for their children in advance
Guangxi’s national costumes have recorded the unique living customs over the years and demonstrated the extraordinary creativity of compatriots of all ethnic groups. Zhuang hats, Miao headdresses, Dong bright cloths… These colorful costume elements together create the “most dazzling ethnic style” of Guangxi’s national costumes.
Singing folk songs and dancing folk dances… Every year on March 3rd of the Zhuang Nationality, such scenes are staged in schools and kindergartens in Guangxi. Wearing national costumes has become standard. Children wear traditional national costumes in school, singing and dancing. , becoming a beautiful scenery in the festival.
As March 3rd this year approaches, buying national costumes has become a hot topic among some parents.
“National costumes are a very important element in the inheritance of national culture.” Huang Na, a Nanning citizen, said that she is from the Zhuang ethnic group. In her opinion, wearing national costumes not only looks good but is also a cultural inheritance. Every year on March 3rd of the Zhuang Nationality, she would dress her daughter in Zhuang nationality costumes to celebrate the festival. As early as the end of March, she helped her second-grade daughter decide on the national costumes.
Ms. Liang, a parent, said that because she did not buy national costumes in time for the Zhuang Nationality’s March 3rd last year, they could not buy them anywhere in the days before the festival. Drawing on last year’s experience and lessons, she prepared clothes for her first-grade daughter early this year. Worried that the online shopping would not arrive on time, she took advantage of Monday’s break and visited four or five stores in one morning, and finally made a purchase under the guidance of an enthusiastic person. to your favorite ethnic costume.
Behind the popularity of young people’s ethnic costumes is cultural confidence
Wearing national costumes to go to the world, what you wear is culture, and it is full of local sentiments. In July last year, Ms. Li, a Zhuang ethnic minority, attended a graduation ceremony in the UK wearing a traditional black Zhuang costume. Her classmates took a video of her. After the picture was uploaded to social networking sites, it received a lot of likes and comments.
On social networking sites where young people are the majority, traditional Zhuang costumes have received recognition and likes from a large number of netizens. Some netizens said: A person’s love for his own national costume is a concentrated expression of cultural confidence. Wei Dan, a Nanning citizen who was born after 1995, said that Miss Li’s participation in the graduation ceremony in Zhuang costumes helped Guangxi’s national culture go abroad, spread the Zhuang costume culture, and showed off her full confidence in national culture.
In recent years, wearing ethnic costumes and Hanfu has become a trend among young people. A few days ago, reporters saw in the studio of Tan Xiangguang, a master of Chinese brocade craftsmanship and a representative inheritor of Zhuang brocade at the autonomous region level, that there was an endless stream of citizens who came to consult Tan Xiangguang. Within half an hour, Tan Xiangguang received four or five waves of visitors. The guests, many of them young people. There are teachers who come to negotiate relevant courses for young students, and there are also “hardcore fans” from outside who come here to buy related Zhuangjin cultural and creative products.
Wu Tingting, a young citizen born in the 1990s, is a big fan of Master Tan Xiangguang. She believes that Tan Xiangguang is a unique craftsman and a fashion trendsetter. She uses traditional Zhuang patterns to create young, fashionable and popular cultural and creative products. The inheritance of traditional Chinese culture lies in the courage to use “tradition + innovation” to create modern national art treasures. In her home, everything from coasters to Zhuang costumes worth thousands of dollars are carefully collected by her.
Wu Tingting will also carefully select some Guangxi ethnic cultural and creative products to give to friends, so that more friends around her can know and feel the charm of Guangxi’s ethnic cultural and creative products.
Orders from merchants’ clothing factories soar
During the interview, the reporter learned that the upcoming “March 3rd” festival for the Zhuang ethnic group has caused many ethnic clothing factories to enter a rush for production. Among them, children have the largest number of orders for ethnic wear.
On March 17, the 2023 Guangxi·ASEAN International Textile and Clothing Industry Expo was held in Nanning. A traditional Zhuang brocade ethnic clothing company from Donglan launched several new products, which are made of cotton as a base and purely hand-sewn. The Zhuang clothes have elegant patterns and cost 800-1,000 yuan a set. “We are too busy, there are many orders, and we are not taking orders for the time being.” The person in charge, Wei Yurong, said that there have been a lot of orders since the second day of February, and currently we are afraid to take any more orders.
On April 8th and 9th, reporters saw in shopping malls such as Daheping and Xinheping that with the arrival of the Zhuang people’s “March 3rd”, Guangxi’s ethnic minority clothing has entered a hot-selling stage. Stores selling ethnic minority clothing Popular.
“Three National Costumes of the Zhuang Nationality in March”��Are you ready? “The reporter walked into a children’s clothing store in Daheping and saw that the store owner had put up a sales slogan. The store owner said that they mainly do clothing wholesale. They put Guangxi ethnic clothing and accessories on the shelves in early March. Now it is approaching “March 3rd of the Zhuang Ethnic Group”, and ethnic clothing It has entered the order arranging stage, and some codes will have to wait two days to arrive after placing an order. “If you are quick, you will get it, but if you are slow, you will not get it.” “The store owner said that according to previous years’ practice, about one week to ten days before “March 3rd for the Zhuang people”, Zhuang clothing is sold out or even out of stock.
In the past few days, reporters visited Nanning markets and found that many places were sold out. “We sell 500-600 sets of ethnic costumes every day, and we are rushing to deliver them every day. We have hired a few workers to help, but we are still too busy.” Ms. Ye, who recently made customized ethnic costumes, told reporters that the main reason for ordering ethnic costumes is It is mainly for kindergarten and primary school students, and the price is 70 yuan to 80 yuan per set.
Among them, Zhuang clothing is a best-seller and was snapped up by parents as soon as it was put on the shelves. Not only are they popular offline, they are also in short supply online. Ms. Ye just posted the latest style to WeChat Moments, and many parents left messages under the Moments: “Please keep one set!
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