Adapt measures to local conditions to create a “Qinghai model” for the Tibetan carpet industry

Seize orders, expand sales channels, and promote upgrades. As the Spring Festival approaches, Qinghai Shengyuan Carpet Group Co., Ltd., located in Nanchuan Industrial Park of Xining (National) Economic and Technological Development Zone, is full of vitality. In the production workshop, Tibetan carpet elements of various styles blend and freeze together with the clicking sound of hand-made spears…

On June 7, 2021, General Secretary Xi Jinping came here as the first stop during his inspection in Qinghai, and expressed his ardent hopes: “Qinghai has great potential and great achievements in developing characteristic industries. We must actively create a culture that encourages, supports, and guides the private sector. Policy environment for enterprise development. It is necessary to accelerate the improvement of the enterprise innovation service system, encourage enterprises to increase investment in technological innovation, promote the organic combination of traditional craftsmanship and modern technology, and enhance the core competitiveness of enterprises. It is necessary to better coordinate industrial cultivation and enterprise development with mass employment, rural revitalization, and national unity, so as to promote and complement each other.”

Yin Yin’s instructions are still in my ears, and it is the right time to work hard.

“For more than a year, we have always kept in mind the general secretary’s instructions, adapted to local conditions and followed the road of characteristic industry brands, and strived to make the Tibetan carpet industry a golden business card for Qinghai’s characteristic industries to go global.” Provincial People’s Congress Representative, Qinghai Shengyuan Carpet Group Co., Ltd. Xue Ting, chairman of the company, said.

From the original mass production to personalized customization, from a single product market to the diverse needs of customers, from manual design to the establishment of a designer database, and then realizing the ready use of pattern and color materials, from smart yarn Frames and intelligent lance-stabbing robots have been put into use one after another to further improve the flame retardancy and antibacterial properties of products. We have won bids for high-quality projects such as the Great Hall of the People, and have undertaken hundreds of high-end hotel paving projects. Our products are exported to more than 40 countries including Europe and the Middle East. and regions…

For more than a year, Shengyuan people have kept in mind the instructions, weaving new coordinates for the development of characteristic industries in the shuttle between the latitude and longitude lines, and writing a new chapter of characteristic industries moving forward in the inheritance and innovation.

“In 2022, the company’s annual sales reached 73.15 million yuan, and exports reached US$5.68 million. The order volume at the end of last year increased by 20% year-on-year. Currently, orders have been scheduled By the end of February this year, employees are working hard to design and produce,” Xue Ting said.

In fact, behind the continuous advancement of enterprises towards higher quality and higher quality is the complex and ever-changing market environment and the increasingly prominent Personalized market needs.

As an entrepreneur rooted in Qinghai, Xue Ting led the team to sort out the opportunities and challenges faced by the company, combined with Qinghai’s local resource advantages and the actual development of the company, and worked hard to explore a transformation path that meets the requirements of the times.

“Tibetan carpets are a very distinctive industry for our Tibetan people. Your company has created a brand in this field, combining traditional craftsmanship with modern craftsmanship very well, and meeting the personalized and diversified market needs.” The general secretary’s encouragement made Xue Ting more determined to take the road of personalized customization.

“Relying on the company’s existing full industry chain layout, we continue to explore and have successfully launched a digital system. This system connects the market, client and production end, striving to provide consumers with personalized customized design and cutting Carpets, and continue to shorten the customization cycle and increase the delivery speed to meet current consumer characteristics and market demand, and promote the development of the Tibetan carpet industry in the direction of high-end, intelligent, and green .”

Xue Ting believes that for the traditional manufacturing field, the launch of digital systems is of great significance. This is a new breakthrough and expansion in the production model that follows the trend of the times. Enterprises can use data to conduct comprehensive analysis and decision-making, thereby breaking down barriers between departments and increasing the added value of products.

There is something to be done and something to be done. Shengyuan people are moving forward with determination in the direction guided by the General Secretary…

At the company’s annual meeting held not long ago, Xue Ting said to her employees: “We at Shengyuan have been able to get to where we are today because of everyone’s perseverance, unity, cooperation and gratitude. In the new year, we must keep the General Secretary in mind He entrusted us to closely integrate the study and implementation of the spirit of the 20th National Congress of the Party with the promotion of scientific and technological innovation, comprehensively do a good job in market development, product positioning and technology research and development, and work together to create a new height for Shengyuan.”

Stand higher and see further.

As a deputy to the Provincial People’s Congress, Xue Ting’s goal is to perform her duties with a more energetic and promising spirit on her new journey. During the two sessions of the province, Xue Ting actively offered suggestions and suggestions based on this year’s government work report focusing on “inheriting culture, stimulating vitality, and creating a new model for the development of Qinghai’s Tibetan carpet industry.”

“The General Secretary emphasized that we should cultivate high-quality enterprises with characteristic industries and promote industrial upgrading through enterprise development. Green is Qinghai’s greatest feature, and ecology is Qinghai’s greatest advantage. To develop characteristic industries in accordance with local conditions, we must transform resource advantages into economic advantages. . Now, we are building a raw material base, increasing investment in scientific and technological innovation, and further expanding the pairing assistance between enterprises, cooperatives, and weaving teams.Increase the flexibility in the production field and strive to make Tibetan carpets rely on local high-quality raw materials, unique ethnic styles and exquisite production techniques in Qinghai to move out of the plateau and go far away. ”

“In the new year, we will concentrate our efforts and turn the grand blueprint drawn by the 20th National Congress of the Communist Party of China into a beautiful reality step by step. We will use the tenacity to achieve long-term results to promote enterprises to become better and stronger, and to accelerate construction The modernized New Qinghai will contribute even more,” Xue Ting said firmly.

AAA

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