Interpretation of the code for the contrarian development of Dieshiqiao Home Textiles Phase III market
This year is Yang Bin’s 26th year in the home textile business. In 2011, he rented two stores in the third phase of Dieshiqiao Home Textile Market, focusing on the wedding market, and the “four-piece set” business was booming. In the past two years, due to the repeated epidemics, the store has lost a lot of “popularity”. Not long ago, Dieshiqiao Home Textile Market Phase III released a new round of leasing information, but Yang Bin did not hesitate at all and still signed two stores. Yang Bin said that it was the prospects for the development of the home textiles market in the third phase that gave him enough confidence to stay.
The “prospects” Yang Bin sees is that Jiangsu Dieshiqiao Home Textile Industry Group takes “building a new economy in the home textile industry, laying out new business formats in the home textile market, and creating a digital Dieshiqiao” as its starting point, focusing on market operations, modern logistics, The development of the three core business sectors of urban renewal has achieved practical results. Since the outbreak of the epidemic, these “effective results” have not only stabilized the business of physical stores, but also given merchants a “boost.”
“Real money” helps small and medium-sized enterprises to overcome difficulties
In 2011, Wang Yongzai went to Haimen from Fuzhou to do home textile business and settled in Dieshiqiao Home Textile City. After more than ten years of hard work, his bed cover sets, especially the functional bed cover sets, have become star products in the market.
Last spring, when the epidemic hit, Wang Yongzai said frankly, “There were obviously a lot fewer customers coming to choose products.” In order to effectively help small and micro enterprises and individual industrial and commercial households to relieve their difficulties, Jiangsu Dieshiqiao Home Textile Industry Group No. 1 In time, the policy was implemented and the rents were reduced or reduced for 3,220 tenants in the third phase of the home textile market for three months, with the cumulative reduction amount reaching 51.5 million yuan. “We must use tangible service results to allow small and micro enterprises and individual industrial and commercial households to ‘see, touch, feel and benefit’.” Cao Zhengping, Secretary of the Party Committee and Chairman of Jiangsu Dieshiqiao Home Textile Industry Group explain.
The latest statistics show that the market occupancy rate of Wang Yongzai’s home textile market in Phase III has remained above 98.5%. Huang Hua, general manager of Jiangsu Dieshiqiao Home Textile Industry Group, introduced that last year, before the start of a new round of leasing in the third phase of the home textile market, based on full research, Jiangsu Dieshiqiao Home Textile Industry Group sought policy support to control rent increases and effectively provide Merchants send “real money”. Cao Zhengping said, “This is the responsibility and responsibility that a state-owned enterprise should have.”
Create a “new landmark” for fashion consumption to attract merchants from all over the world
How to retain customers after retaining merchants? Faced with this problem, Jiangsu Dieshiqiao Home Textile Industry Group made a “combination punch”. On the one hand, through business format adjustment, structural layout optimization, and advertising space improvement, the business formats will be enriched and commercial services will be more complete; on the other hand, market functions will be improved, commercial complexes will be built, and new tourism highlands will be created.
Last June, the China Haimen Dieshiqiao Fashion Consumption Festival opened. Stimulate the home textile consumer market through gourmet food, theatrical performances, etc., and promote the deep integration of home textiles with food, tourism, shopping, entertainment, sports, exhibitions, performances and other industries.
At the beginning of December last year, facing the warm winter sun, in front of a coffee shop along the street of the Home Textiles Phase III Market, several young people were holding hot coffee cups in their hands, sitting in front of the shop discussing a batch of “four-piece suits” “color design. “We should give our merchants a place to sit and talk.” Cao Zhengping said that since last year, the third phase of the home textile market has introduced coffee shops, snack bars and specialty gourmet shops in the investment promotion. Nowadays, when walking in the third phase of the home textile market, you will feel the youthful and fashionable atmosphere, and the traditional home textile market has shown a new look.
Consolidate the coordinated development of industries and strengthen the “Dieshiqiao” brand
Under the general pattern of high quality development and the pattern of domestic and international dual-cycle development, relying on the well-known Chinese trademark “Dieshiqiao”, Jiangsu Dieshiqiao Home Textile Industry Group actively explores new marketing models and new approaches.
Beginning in 2022, Jiangsu Dieshiqiao Home Textile Industry Group will implement a quality improvement and effectiveness project. It plans to work hard in 2-3 years to build “Dieshiqiao” home textiles into an integration of R&D, design, production and sales, with annual sales It is a leading modern home textile enterprise with a sales volume exceeding 3 billion yuan.
At present, the Dieshiqiao Smart Cloud Warehouse with a planned land area of 31,876 square meters and an investment of 214 million yuan has started construction and will be put into use this year. The 2,500-square-meter integrated marketing German operation center of “Dieshiqiao” will soon be completed and put into operation.
Today, the development goal of “Dieshiqiao” is very clear – to become the “wind vane” of the world’s high-end home textiles and an international home textile production and trade center.
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