The surge of innovation has led to Dalian’s clothing industry becoming popular
It is currently a bitter cold winter, but many garment company headquarters and production workshops in Dalian are showing a thriving scene, with no sign of “cat winter” at all. Data show that as of the end of October, the total output value and export delivery value of Dalian’s clothing enterprises above designated size have bucked the trend. Among them, the export delivery value has increased by 8.05% year-on-year, which is high. 1.65 percentage points nationwide. Since the beginning of this year, the production and operation of Dalian’s garment industry has been “promoting all the way.” This is not only due to the precise efforts of Dalian’s series of policies, but also reflects the steady development potential of the industry and enterprises, as well as the surging wave of innovation.
Intelligence “assists” the rapid transition of “energy” in the clothing industry
“The garment and textile industry is one of Dalian’s traditional advantageous industries. For Northeastern garments, look to Liaoning, and for Liaoning garments, look to Dalian. 50% of the main economic indicators of Liaoning’s garment industry come from Dalian,” said the person in charge of the Dalian Garment and Textile Association. The market environment is ups and downs, and Dalian’s garment industry is looking for opportunities amidst the crisis to achieve growth against the trend. Data released by Dalian Customs shows that in the first three quarters of this year, Dalian’s foreign trade exports achieved double-digit growth. Among them, the rapid growth of clothing products has become one of the important engines driving up Dalian’s overall foreign trade export data.
Digitization and intelligence help Dalian’s garment industry subvert traditional production methods and achieve a leap in development potential. Aiming at high-end customization and building a smart supply chain platform, Dalian Fanruike Garment Co., Ltd. has benefited a lot. “The platform we developed has connected the design, production, and sales links, achieving visualization and transparency of the entire production and operation process, and forming a cohesive force. , allowing overseas consumers to directly reach the production site to better meet their diverse and personalized needs.” said Chu Xuemei, CEO of the company. Digitally empowered and targeting high-quality customer demands, the company has made great strides in overseas markets this year, with orders soaring and production and operations achieving rapid growth. As of the end of November, the company’s output value has increased by 50% compared with the same period last year.
Lifestyle fashion based on personalized needs has begun to lead the “evolution” of production, and Dayang Group has long laid out the “first move” in personalized customized clothing. This year, the customized suits produced by the company are more popular in overseas markets than in previous years. It is expected that the number of customized suits produced by this company will exceed 2 million sets this year. From the consumer placing an order to the completion of a high-end customized suit, it only takes 3 days at the fastest. This is closely related to Dayang Group’s innovation and advancement, honing its “internal strength” and digital empowerment. At present, Dayang Group has achieved full coverage of intelligence and owns 6 high-tech enterprises. Intelligent manufacturing has improved production efficiency. Taking Dayang Group Maoda Fashion Co., Ltd. as an example, the intelligent system allows the factory to receive orders remotely, conduct intelligent typesetting, select fabrics, and complete cutting in one minute. The intelligent system has increased the factory’s production efficiency by 80%.
Currently, nearly a hundred clothing companies of different sizes in Dalian have customization businesses. Innovation-driven and intelligent manufacturing not only achieves “big but strong” and helps Dalian’s leading service industry companies to further expand their global market share and win development opportunities, it also allows many small and medium-sized enterprises to move in the direction of “small but refined”, and the industry The complementary collaboration, integration and innovation of the upper, middle and lower reaches of the chain, as well as large and medium-sized enterprises, lay the foundation for the highquality development of Dalian’s garment industry.
Deeply cultivate the market demand for data capture, and the industrial chain value chain continues to increase
Data elements are the “oil” in the digital economy era. Dalian garment companies focus on this production element, deeply explore and effectively integrate it, and create new comparative advantages. “This year, we have connected online and offline channels and used WeChat programs to expand the rich connotations of data resources. By analyzing consumers’ origin regions, sizes, purchasing preferences, and experience, we can more effectively guide the supply chain, marketing planning, In production and operation activities such as brand building, decisions based on data analysis have effectively improved the efficiency of business decision-making.” Zhuang Xueguo, chairman of Dalian Modern Clothing Co., Ltd., told reporters.
Accurate analysis of data, one-to-one service and other measures have allowed Dalian Modern Clothing Co., Ltd.’s women’s clothing brand to thrive in the domestic market. “We have opened more than 100 offline stores nationwide and have more than 100,000 consumers. Become a high-quality online member, and your company’s output value and sales will increase this year.” Zhuang Xueguo said that as domestic demand picks up, he is planning to open 60 new stores, 15 of which will be located in Shandong. The “Measurement App” developed by Dalian Fanruike Clothing Co., Ltd. not only breaks through time and space constraints and meets consumers’ needs for measurement, but also uses high-end customization and other data resources to produce interactive empowerment and collaborative innovation effects. Accelerate the modernization of the enterprise’s industrial and supply chains and the continuous appreciation of the value chain.
Perceive the market and capture needs. Dalian Fusiya Trading Co., Ltd. cooperates with fabric manufacturers to develop antibacterial and anti-mosquito functions by adding antibacterial agents during the yarn dyeing process and weaving the antibacterial yarn into the inner layer of the fabric. Garments made of this functional fabric can still prevent mosquito bites after being machine washed 60 times, and are favored by consumers.�, becoming a sales highlight this year. Gong Lifeng, chairman and general manager of the company, said that while expanding functional fabrics to various clothing categories, it will focus on consumer demands such as camping and outdoor in the domestic market and continue to make efforts in the research and development of functional fabrics to further promote the company to achieve high quality. develop. This year, Jianshan (Dalian) Co., Ltd. cooperated with foreign companies to use knitted fabrics on suits, and promoted it to the domestic and foreign customized clothing markets, which has increased the number of orders and sales. A lot of help.
“It seems ordinary and the most extraordinary, but it is easy but difficult to achieve.” In this year’s complex and ever-changing market environment, Dalian’s garment industry has witnessed numerous challenges and won new market opportunities. The road ahead is broad and the future is promising. Dalian’s garment industry will adapt to the situation, cultivate new opportunities, and open up new prospects. It will hone its brand and business every stitch, and weave colorful clothes wholeheartedly.
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