Smoothing the internal circulation of industrial supply and demand, the two major clusters of Keqiao and Humen realize “1+1>2”
At present, more and more textile practitioners are aware of the importance of promoting the connection of upstream and downstream resources in the industrial chain and solving the problems of enterprise innovation and development. Recently, Keqiao Tiantian Fashion’s “Clothing Enterprises Enter China Textile City Fabric Market North Market Precision Matchmaking Meeting” sponsored by the Textile City Construction Management Committee linked Keqiao’s excellent fabric supply Business and Humen clothing brands have built a bridge for effective communication and cooperation between enterprises in the two places.
Seize the opportunity
Promote new opportunities for procurement cooperation
The North Market of China Textile City is the market with the largest area and the most single business buildings in China Textile City; Humen, as a well-known “Chinese Clothing and Apparel City” featuring women’s clothing, children’s clothing, and casual wear, is well-known at home and abroad. Large-scale industrial cluster, complete supporting industrial chain, and mature and developed market system.
This “Apparel Enterprises Enter China Textile City Fabric Market North Market Precision Matchmaking Meeting” focuses on helping both supply and demand parties quickly match potential high-quality partners and create a normalized cooperation and exchange mechanism. The event invited 21 high-quality fabric merchants such as “Sisi Textile”, “Eiger Textile”, “Lidian Textile” and “Sanqiang Textile”. Their products include woven jacquard fabrics, woven cotton fabrics, suit fabrics, windbreaker fabrics, velvet fabrics, Down jacket fabrics, plaid fabrics, cotton and linen printed fabrics, corduroy fabrics, suede fabrics, etc. It has attracted 10 high-quality brand enterprises such as “Kapok Road”, “Eall.cz”, “KMDK”, “Gerun Clothing” and Humen Design R&D Center.
“Sanqiang Textile” specializes in various types of Tencel and nylon-cotton blended fabrics, and maintains cooperation with many fashionable women’s clothing brands. Company manager Shen Tingting said that due to the repeated impact of the epidemic, traditional offline store sales channels have been affected to a certain extent, and the company is also actively expanding sales channels through various online platforms. “I cherish this offline event very much. The organizer has made preparations in advance to match the supply and purchase parties. Therefore, on the one hand, the matching degree is higher, and on the other hand, it also drives market customer flow.” Shen Tingting said.
At the event site, the organizer also integrated high-quality resources in the form of product display, exhibition stand promotion, face-to-face negotiations, etc. to help both parties effectively “chain” and achieve mutual benefit and win-win procurement cooperation.
Complementary advantages
Inject new momentum into industrial development
In the past two years, the seemingly invisible industrial chain has fully demonstrated its powerful power after repeated “stress tests” during the epidemic. Keqiao’s daily fashion series activities strive to find more cooperation opportunities through interaction, docking, and visits in various forms and themes.
“New Impression Textile” came “prepared” this time. When it learned that most brand companies are currently developing new styles for next spring and autumn, the company brought various types of Tencel, Modal, new yarn-dyed fabrics, plaid, Cut flowers and other products. Company manager Ye Shiyu expressed approval for the holding of this event, “Fabrics are different from clothing. In the end, they have to return offline to achieve long-term transactions. Moreover, the holding of this event can also help many brand companies who come to Keqiao for the first time to understand our business.” Clusters help us connect with each other and partners with higherquality.”
Suppliers are well prepared and buyers gain a lot. The clothing brand CARMAN is a brand mainly targeted at women aged 25-45 and has stores across the country. Brand general manager Ye Xiaojun had already contacted more than a dozen fabric companies before being interviewed. “We are very compatible with each other, and we will also conduct interviews with other companies in China Textile City in the future. Market visits. We hope that such activities can be held on a regular basis, which will help both suppliers and buyers achieve a win-win situation after long-term docking and communication.”
The relevant person in charge of the Textile City Construction Management Committee said that this matchmaking meeting is one of the special activities of “2022 Keqiao Daily Fashion-In-depth Services for the Textile Market”. It also helps Keqiao enterprises expand supply chain channels and improve Keqiao. The specific practice of bridge regional brand influence. The mutual exchanges between enterprises in Keqiao and Humen have further smoothed the industrial circulation and docking system, achieved the effect of “1+1>2”, and injected new ideas into accelerating the formation of a new industrial pattern with highlighted priorities, complementary advantages, and complete chains. kinetic energy.
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