Nanchong Gaoping silk rides on the “cloud” to travel everywhere
Nanchong City has a long history and a long history along the Jialing River and is the silk capital of thousands of years. The sericulturesilk industry is one of Gaoping’s well-known industries. In recent years, with the vigorous development of e-commerce and the Internet economy, sericulture and silk production and sales enterprises have vigorously developed e-commerce, built new marketing models, and embarked on the road of “electric shock and network contact” sales.
“You must look for our century-old Liuhe brand. Our family has been in business for more than 100 years, and we only do one thing, reeling and weaving silk…” On October 9, in the Liuhe Silk Expo Park in Gaoping District , two anchors carrying goods were lively recommending related special silk products in the live broadcast room. In less than an hour, the live broadcast operation staff received more than 200 sales orders.
“We mainly promote a full range of silk products, including silk quilts, four-piece bedding sets, silk scarves, home clothes, etc. With the help of the Internet platform, we can reach 500 people per live broadcast, and the conversion rate is about It’s around 10,000+, which means our sales are generally around 10,000 yuan.” Zhang Yonghui, anchor of the live broadcast department of Nanchong Liuhe Silk Co., Ltd. told reporters.
“Bashu is a cultural resort and a famous silk brocade country in the Qin and Han Dynasties.” As a “Sichuan time-honored” silk brand enterprise, Nanchong Liuhe Silk Co., Ltd. not only renovated and upgraded the Silk Expo Park this year, but also established an e-commerce live broadcast operation team.
Zhang Yonghui, the anchor of the live broadcast department of Nanchong Liuhe Silk Co., Ltd., said that during the live broadcast, they not only promote and display high-quality silk products, but also show everyone the century-old silk culture of Liuhe and teach you some ways to identify silk. method.
In line with the development trend of live broadcast e-commerce, Nanchong Liuhe Silk Co., Ltd. has put “Made in Nanchong” silk products on the “express train” of online sales by opening live broadcast rooms on Douyin, WeChat video accounts and other platforms. More accurate user portraits and traffic delivery attract more target customer groups. Today, the company’s orders are spread across Shanghai, Zhejiang, Guangdong, Japan, South Korea and other places. The sales amount has exceeded 1 million yuan, and the online transaction volume has been steadily increasing at a rate of 10% per month.
In recent years, Gaoping’s traditional industries and e-commerce have been “married” to develop, making every effort to develop both online and offline markets, and actively adding new momentum to economic development. According to statistics, from January to August this year, Gaoping District achieved online retail sales of 1.204 billion yuan, accounting for 17.80% of the city’s total, of which service-oriented online retail sales were 1.111 billion yuan, ranking first in the city.
AAA
Disclaimer:
Disclaimer: Some of the texts, pictures, audios, and videos of some articles published on this site are from the Internet and do not represent the views of this site. The copyrights belong to the original authors. If you find that the information reproduced on this website infringes upon your rights and interests, please contact us and we will change or delete it as soon as possible.
AA
