Dress up to face the high temperatures. Is your sun protection clothing reliable?
Recently, many places across the country have experienced hot weather, and many netizens have called it “heating up”! In order to prevent “blackmail”, many people are preparing to place orders for sun protection products such as sun protection hats and sun protection clothing.
But when you search on the e-commerce platform, you will see a variety of descriptions, such as “hyaluronic acid”, “full band”, “xylitol”… now Are all sun protection clothes so technological? Is it reliable?
Cooling and skin care? Sun protection plays with “black technology”
Now walking on the streets, we can often see people who are “fully armed” for sun protection. Physical sun protection, represented by sun protection clothing, sun protection hats, and sun protection ice sleeves, is being valued by more and more people.
The “2022 Taobao Live Sun Protection Report” shows that from January to April, the transaction volume of sun protection products in the live broadcast room increased by 40%, of which the transaction volume of sun protection clothing increased by 157.11%, which was much higher than the 62.17% transaction volume of sun protection and skin care. growth rate. In April this year, sunscreen consumption in the clothing and accessories category on the platform nearly tripled year-on-year.
“Compared with ordinary clothes, when buying sun protection clothing, factors such as sun protection index, coolness and appearance are mainly considered, and sun protection index ranks first.” Consumer Xiaoyu told Sino-News Finance reporter.
Judging from business promotions, the UV protection index UPF50+ has become the standard for many sun protection clothing, with a UV blocking rate of over 95%, and some sun protection clothing has a UV blocking rate of over 99%.
In addition to the continuous “enhancement” of the protection index, today’s sun protection clothing manufacturers have also taken the sense of technology to the extreme.
The reporter’s search found that on the one hand, sun protection technologies are emerging in an endless stream, such as full-band titanium sun protection technology fabrics claimed by some brands, UI-RCF sun protection technology, and fabrics containing high concentrations of special ceramic particles.
On the other hand, in terms of coolness, each company has also come up with its own specialties, such as airLoop cooling fiber, cold texture material, cooling mint shield technology, instant xylitol, etc., which have caught the attention of consumers.
In addition to maximizing sun protection and coolness, some businesses even aim at skin care and add hyaluronic acid ingredients into clothes. For example, some merchants claim, “The three major technologies of hyaluronic acid, sunscreen, and ice feel are combined to create a black-tech sunscreen garment with a moisturizing and cooling feel. It is moisturizing on the inside and sunscreen on the outside, and is a skin care artifact for walking in summer.”
The price of these high-tech sun protection clothing is also rising.
Judging from the e-commerce platform, compared with the tens of yuan of ordinary sun protection clothing, the price of these brand sun protection clothing with “black technology” is mostly a few hundred yuan, and some can even reach thousands of yuan.
For example, a sun protection garment from a well-known domestic brand costs thousands of yuan in an official e-commerce flagship store, even after coupons. The promotional page shows that the cool fabric has UPF100+ and is suitable for travel, play and outdoor work. However, the monthly sales volume of this type of sun protection clothing is only about ten pieces.
Is sun protection clothing full of “black technology” reliable?
According to the standard measurement of GB/T 18830-2009 “Evaluation of UV Protection Performance of Textiles”, when the UPF of the sample is > 40 and T (UVA) AV < 5%, it can be called "UV protection product". UVA refers to sunlight ultraviolet radiation with a wavelength of 315nm-400nm, and UPF is the ultraviolet protection factor. The larger the UPF value, the lower the degree of transmission, and the better the sun protection, UV protection, and sunshade performance of the product.
Among the many types of sun protection clothing that promote “coolness” and “iceness”, the reporter noticed that the fabrics were mostly displayed as nylon, Spandex, a small part contains polyester fiber, etc.
Public information shows that nylon has extremely strong wear resistance, high density, and good wrinkle resistance; spandex has high elasticity, acid and alkali resistance, sweat resistance, seawater resistance, dry cleaning resistance, and good wear resistance; Polyester fiber has good wrinkle resistance and shape retention, and has high strength and elastic recovery capabilities.
The reporter learned from the industry that nylon, spandex, etc. are currently widely used in the clothing field. If sun protection clothing contains technology, it does not rule out the addition of other functional materials.
Someone in the textile industry told the media that sun protection clothing that now claims to have “black technology” mostly adds anti-UV agents and other ingredients to the fabric to achieve high UPF value, low UVA transmittance and cool and breathable effects. .
Another textile chemical engineer pointed out that whether sun-protective clothing is sun-protective or not is mainly based on two indicators, what kind of fabric the clothing is made of, and what kind of UV blocker is used in the fabric. Many of the rest of the so-called “black technologies” are used by businesses to increase the number of sun-protective clothing. Wearing comfort is even a marketing gimmick, and it has nothing to do with whether the clothing is sun-protective or not.
From a comprehensive industry perspective, although some clothing companies are committed to investing in technology, some brands may not be so strict in implementing sun protection standards or have “false standards”.
China News Finance has noticed that there have been problems with “sun protection clothing” in many places.
For example, the results of the quality supervision and spot inspection of sun protection clothing products in the third and fourth quarters of 2021 released by the Guangxi Zhuang Autonomous Region Market Supervision and Administration Bureau showed that among 20 batches of products unqualified productThere are 6 batches; Xinfeiyao brand sun protection clothing and PLAYBOY brand sun protection clothing were also randomly inspected by the Shaanxi Provincial Market Supervision Bureau and found to have unqualified UV protection performance.
In August 2021, the Beijing Consumer Association conducted a comparative experiment on 40 sunscreen samples and found that the hangtags did not indicate the sunscreen function, and 14 samples were claimed to have this function on the webpage. Both the hangtags and the webpage promotion claimed to have this function. There are 26 pieces of samples. There were 5 items that did not meet the standard or nominal requirements, involving brands such as AUM, Adidas, Keep, and Jiumu.
The Beijing Consumers Association also reminds: When purchasing sunscreen products, pay attention to whether the product tags are marked with clear sunscreen parameters and related standards. If not, consumers are advised not to buy them and not to blindly be fooled by various information on the web page. Attracted by publicity.
How to choose sun protection clothing correctly?
According to the summary of the China Consumers Association, when faced with a dazzling array of sun protection clothing products, don’t just blindly listen to advertisements. Master the following tips to quickly select a high-quality sun protection clothing.
First, look at the material. Give priority to sun protection clothing made of polyester, followed by silk, and then sun protection clothing made of cotton, viscose, nylon, and acrylic. The fabric of high-quality sun protection clothing should be light, thin and breathable. No matter how good the sun protection effect is, if the sun protection clothing has poor breathability, it will cause severe stuffiness and discomfort when worn on the body.
The second is to look at the color. Dark colors have better UV protection than light colors, and dark red and navy blue sun protection clothing are more effective than other colors.
The third is to look at the tags. Regular UV protection products should be marked with national standard numbers and UPF values. The UPF value is generally 40+ or 50+. The higher the UPF value, the better the UV protection effect.
The fourth is to look at the texture and light transmission. The finer and denser the texture of sun protection clothing is, the less light is transmitted and the better the sun protection effect is.
In addition, try to buy sun protection clothing that can protect a large area. Summer sun protection should protect the body in all aspects. When consumers purchase sun protection clothing, they should pay attention to the style of the sun protection clothing. They can choose sun protection clothing with longer sleeves, sun protection hoods or even hand protection designs.
Try to choose sun protection clothing with good breathability and a cooler feel. When selecting, consumers can put the fabric to their mouth and blow it, and use their hands on the other side to feel the size of the wind passing through. If it is not too strenuous to blow, and the hand can feel the wind passing through, it means the product has good breathability.
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