Haining Xucun: Expanding the territory of 100 billion fashion industry
“For world fabric art, look to China, and for Chinese fabric art, look to Xucun.” As a famous fabric town in China, Haining Xucun is the largest home textile fabric production base in China and the world’s largest jacquard home textile production and marketing center. Today, Xucun is making every effort to expand its 100-billion-dollar fashion industry and create a world-class home textileindustrial cluster pilot area.
Haining Xucun currently has more than 20,000 market operators and more than 2,700 home textile enterprises, including 179 enterprises above designated size and 36,800 home textile employees. According to statistics, there are 26,810 rapier looms in the town, 15,800 of which have reached the advanced level, and 8,900 imported looms; >There are 13 printing and dyeing enterprises and 83 printing and dyeing production lines. The annual fabric processing capacity reaches 2.25 billion meters.
After 40 years of vigorous development, the home textile industry in Xucun, Haining has a number of key enterprises in the industry. Its products have developed from decorative fabrics such as curtain fabrics and sofa cloths to finished curtains, wall coverings, bedding, tablecloths, table rugs, pillows, etc. Various fabric home textile products such as mats and shower curtains form a complete home textile industry chain from weaving, printing and dyeing, finishing to finished products and distribution. The total output value of the home textile and fabric industry once accounted for more than 90% of the town’s total industrial output value, and has become a “golden business card” that the local area is proud of.
Achieve leapfrog development by simultaneously promoting domestic and foreign sales
The professional market in Xucun, Haining has always been at the forefront of the industry. It has successively built a professional quilt market, a professional quilt decorative fabric market, and Haining China Home Textile Decoration City. In 2013, it invested 598 million yuan to build market operations, The Home Textile City International Trade Center integrates exhibition display, headquarters business, information release and platform construction, and strives to create a one-stop purchasing platform and display platform for home textiles and home furnishings.
Xucun uses a professional market platform to hold the Haining Home Textile Expo every year. It has been held for 21 times so far. It has become a professional home textile exhibition with high visibility and influence in the global textile field. It has also become the orientation of Xucun Home Textiles. An important window and platform for the country to go global. Standing at the new starting point of the “14th Five-Year Plan” layout, Haining will accelerate the construction of a more competitive modern industrial system, implement the cluster development of advanced manufacturing industries, and promote the leapfrog development of Haining home textiles through digital empowerment, fashion empowerment, and service empowerment. develop.
Keeping up with market development is a characteristic of Haining’s home textile industry. Many companies attach great importance to marketing and channel construction, forming a situation where they develop the market both internally and externally. In the domestic market, Xucun fabrics are sold in markets all over the country, creating a large number of domestically influential brands. In terms of overseas markets, a group of advantageous companies are also expanding the penetration of Xucun fabrics and beginning to set up overseas warehouses and design centers overseas. Including brands such as Maya, Xucun home textile companies have continued to expand their influence in overseas markets with high-quality specialty products. force.
It is reported that since around 2010, Haining Xucun has established 2,105 distribution points across the country and overseas. Among them, 1,275 companies have established distribution points in the province, 814 companies have established distribution points overseas, and 16 companies have established distribution points overseas. At its peak, Xucun had an overseas sales team of more than 15,000 people. They not only sold cloth for Xucun companies, but also brought back first-hand information about the market to help companies guide product production. Someone commented, “Wherever a curtain shop is opened, there are many villagers.” This statement is not an exaggeration at all.
The home textile industry is full of vitality
“Big industry, small business” is the characteristic of Haining home textiles. Currently, among the home textile companies in Xucun, 179 have main revenue of more than 20 million yuan; 112 companies have a revenue of 20-50 million yuan; and 67 companies have a revenue of more than 50 million yuan. Small and medium-sized enterprises played an active role in the start and growth of Xucun’s home textile industry.
Of course, there are also many leading enterprises in Xucun that give full play to the demonstration and leading role of the textile industry. They use the leading enterprises’ advanced concepts, technology, equipment, management, market and other unique advantages to promote the extension of the industrial chain to the high end and downstream, and improve products. Add value and expand and strengthen scale production capacity. Industry leaders such as Zhejiang Huadeli Textile Printing and Dyeing Co., Ltd., Zhejiang Maya Cloth Co., Ltd., Zhejiang Staibao Textile Co., Ltd., and Zhejiang Aino Textile Technology Co., Ltd. have driven the transformation of the textile industry in Xucun and even the city Upgradeand develop rapidly.
Zhejiang Huadeli Textile Printing and Dyeing Co., Ltd. has more than 30 years of production experience in the printing and dyeing industry. It is the largest dyeing and finishing enterprise and leading enterprise in Haining City. It has been rated as National High-tech Enterprise, Provincial High-tech Enterprise Research Institute, Jiaxing Technology Center, with a market share of 35% in the dyeing and finishing industry.
Zhejiang Maya Fabric Co., Ltd., which specializes in high-performance sofa fabrics, has reached in-depth and long-lasting strategic cooperation with many world-renowned sofa manufacturers and home fabric sellers. It has been rated as one of the top 500 domestic textile and apparel companies. With strong design and R&D capabilities, we continuously improve productquality, enhance the brand, and gradually optimize products.
Chairman of Zhejiang Staibao Textile Co., Ltd.We will promote the coordinated development of corporate brands and regional brands. There are more than 40 companies with a brand value of more than 10 billion. We will focus on cultivating 3-5 fashion brand groups to join the internationally renowned brand camp, cultivate industry clusters with a brand value of more than 100 billion, and enhance regional brands.
Once again, implement green development goals. Organize a group of enterprises to practice fashion product life cycle management, focusing on green raw materials, green design, green production, and green consumption, to form a sustainable development ecology of green manufacturing and green consumption in the textile industry.
In the next five years, Haining Xucun will accelerate the fashionable transformation and high-quality development of the home textile industry, cultivate 2 listed companies in the home textile industry, 10 industry leading companies, and 2 companies with an output value of 1 billion yuan, and strive to expand the 100 billion fashion industry territory, and work together to create a world-class home textile industry cluster pioneer area.
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