How to start functional product development? Professional practical class leads Keqiao textile enterprises to solve innovation problems

Functional textile products not only play an important role in people’s livelihood industries such as medical and health care, safety protection, environmental protection, and infrastructure construction, but are also an important support for national strategic security such as aerospace and national defense industries. Functional textile products Product development and application have become the general trend of China’s textile and apparel industry.

Recently, the “Functional Product Development and Innovative Application Practical Class” of Keqiao Tiantian Fashion-Fashion Exchange Event was held at the China Textile City International Fabric Purchasing Center. Three fabric product development experts shared topics around functional product market trends, product design, and material applications, helping textile city companies clarify the development direction of functional fabric products and innovative ways to increase product added value.

Interpretation of Fashion Trends Focus on Environmental ProtectionFiber

Nearly 60 representatives from Shaoxing Xuanyan Textile Co., Ltd., Shaoxing Jujia Textile Co., Ltd., Shaoxing Fengwang Textile Co., Ltd., Shaoxing Dianyun Textile Co., Ltd., Shaoxing Kaiming Textile Co., Ltd. and other companies participated in the event Activity.

Zhang Man, project manager of the Science and Technology Information Department of China Textile Information Center, in the report “Analysis of Development Direction of Functional Textiles”, through a detailed analysis of current mainstream consumer demand and clothing brand trends, interpreted new market trends and helped companies capture Hot fashion trends and consumer demand trends. Based on the excellent product development cases of the China International Fabric Design Competition, she also proposed hot development directions for functional textiles such as antibacterial, cooling, sun protection, moisture absorption and quick drying.

Dengfeng, the general technical supervisor of Wuxi Hongdou Sports Technology Co., Ltd., in the report “Sharing New Products in the Sports Series of Functional Fabrics”, analyzed the development of functional sports fabrics from the four dimensions of bio-based, cooling function, far-infrared function, and plant dyeing. key technologies. At the same time, he took the innovative highlights of Hongdou sports products as an example to explain the cutting-edge design concepts and diversified functional applications of the products, providing fabric companies with new ways to upgrade functional textiles. ideas.

“Through sustainable textile technology processing, the new generation of biodegradable polyester fiber has more efficient degradation efficiency. Technologies such as special-shaped cross-section, functional modification, and nano-injection are It will give the fiber more functions, make the product suitable for a variety of application scenarios, and meet the ultimate functional needs of different customers.” In the sharing of “Application Prospects of Eco-friendly Fibers”, Jiangsu Dian HengComposite Materials Co., Ltd. General Manager Qiao Zhi discussed the innovative research and development path of functional and environmentally friendly polyester fiber based on product cases.

Clearly identify development directions and seize market opportunities

This event took “functionality” as the starting point and conducted an in-depth interpretation of functional textile product market trends, consumer pain points, product development directions, innovative applications of environmentally friendly fibers and other dimensions. Through this rare learning opportunity, Keqiao Fabric Enterprises gained a new understanding of the innovative application of functional products, enriched innovative ideas and broadened product development paths.

“Understanding the development trend of functional textile products can help companies seize market opportunities and accelerate the development of functional products.” “Lianben Textile” is a company that specializes in antibacterial, cooling, moisture wicking, flame retardant and other functions. For a company that specializes in sex fabrics, company manager Cao Haixiang said that they will make targeted adjustments to their product structure based on lecturer Zhang Man’s summary of market trends and increase the development of outdoor fabrics and yoga fabrics.

“Since the epidemic, people’s awareness of health and environmental protection has gradually increased, and they have put forward higher requirements for the functionality of clothing.” Sales by Shaoxing ShilujinExport Co., Ltd. Member Tan Ling said that the experts’ explanations are very consistent with the company’s needs for developing functional recycled fabrics, and they have now exchanged contact information with the experts to facilitate further docking and exchanges. Zhou Jun, sales manager of “Kaiya Textile”, also gained a lot. “The new fiber mentioned by lecturer Qiao Zhi can be used in the company’s new products. Thank you to the organizer for providing Exchange opportunities allow us to connect the upstream and downstream of the industrial chain to achieve mutual benefit and win-win results.”

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