Xiaobeihe Town: A Northeastern town connects the global market with socks

Xiaobeihe Town is known as the “Millennium Ferry, Centennial Ancient Town”. In the early days of reform and opening up, Liaoyang City, the first domestically produced “Chenliang” in New China, was born. Its light textile industry was developed, and many people took advantage of the local area. yarn raw materials and knitting socks in exchange for money in my free time. Today, the people of Xiaobeihe have spent more than 30 years turning the humble socks on their toes into a big industry, forming a production and sales industry cluster of a certain scale. > Let the sock industry become a pillar industry that enriches the people and strengthens the town.

Recently, Zhang Zhongchen, Secretary of the Party Committee of Xiaobeihe Town, Liaoyang, Liaoning Province, said in an interview with a reporter from Textile and Apparel Weekly that there are currently 206 sockmaking companies in Xiaobeihe Town and 25,000 computerized looms. ArrangementsEmploymentMore than 20,000 people; annual output of 2.5 billion pairs of socks, cotton socks output second only to Liaoyuan City, Jilin Province, ranking second in the country, with an output value of nearly 3.2 billion yuan; the overall industry scale ranks first Fourth place in the country.

The sock industry in Xiaobeihe Town not only has a large scale, low product prices, and good quality, but now also has a forward-looking and international vision, based on both the international and domestic markets, and actively integrates into the new dual-cycle development pattern. According to reports, in Zhejiang Datang National Socks City and Yiwu Small Commodity City, there are more than 100 physical stores selling Xiaobeihe cotton socks. Xiaobeihe socks are also exported to many countries and regions such as South Korea, Japan, and Russia.

A 3.2 billion yuan sock business in a northeastern town

Today, Xiaobeihe Socks Industry is driving the development of China’s socks industry to a higher level and with higher quality.

In May 2018, Xiaobeihe Sock Art Town was shortlisted for the first batch of 11 provincial-level industrial characteristic town creation units in Liaoning Province; in 2019, it participated in the Spring and In the autumn Canton Fair, it has become one of the nine industrial clusters participating in the country. It has received more than 800 foreign merchants and received a total of more than 10 million pairs of foreign orders. In 2020, Xiaobeihe Socks Enterprise participated in the Liaoning International Investment and Trade Fair held by the provincial government and won the title of “Liaoning Brand” enterprise; in 2021, it successfully applied for the title of “China’s Famous Socks Town” industrial cluster, and was awarded by ChinaTextile IndustryFederation conducted an on-site licensing ceremony at the “Dalian Clothing Expo”. The popularity and influence of Xiaobeihe socks products at home and abroad are constantly increasing…

The reporter learned that the 206 socks companies in Xiaobeihe Town are relatively concentrated in Xiaobeihe Town and Tongqiwan Village, accounting for nearly 54% of the total. The company mainly produces cotton socks, with an annual output value of about 3.2 billion yuan, profit accounting for about 25%, and annual profits and taxes of about 4 million yuan. 467 trademarks with independent intellectual property rights have been registered by the light industry department. There are currently 3 companies with foreign trade export performance, with an export volume of approximately 25 million yuan in 2021. The sales volume sold abroad through traders in Zhuji, Datang and other places in Zhejiang is nearly 500 million yuan.

At present, the leading enterprises in the Xiaobeihe Socks Industry Cluster include Liaoning Muse Socks Co., Ltd., Liaoyang Golden Cotton Socks Co., Ltd., Liaoning Poly Socks, Liaoyang Nana Socks Co., Ltd., etc.

Liaoning Muse Socks Co., Ltd. focuses on transformation and upgrading and invests a large amount of design funds every year. The person in charge of the company insists on building its own brand and implementing brand strategy. Since 2020, it has actively entered the development of Northeast Asia parks and taken the lead in participating in exhibitions such as the “Canton Fair” and Dalian Clothing Expo, leading the Xiaobeihe socks industry to continuously increase its visibility.

Liaoyang Golden Cotton Socks Co., Ltd. and Liaoning Poly Socks are sock companies focusing on foreign trade in Xiaobeihe Town. The two companies are actively exploring the establishment of an “overseas warehouse” model and passing the “One Belt and One Road” and Central and Eastern Europe freight trains have expanded external sales channels for Xiaobeihe cotton socks.

Liaoyang Nana Socks Industry is a sock enterprise mainly engaged in the production of children’s socks. It is the leading enterprise in the field of children’s socks in the cluster. It has certain competitive advantages in the cluster and even in the country, creating characteristics and differentiation for the industrial cluster. Development has played a leading role.

Nowadays, with the completion of the Northeast Asia Light Industry Industrial Base and Xiaobeihe Sock Art City, the Xiaobeihe sock industry has gradually concentrated from scattered small processing plants to the park, and is accelerating the realization of standardized and intensive development. With the Sock Art City as a business functional area for centralized exhibition and sales, it is providing multiple service platforms such as wholesale market, warehousing and logistics, inspection and testing, etc. for hosiery companies across the country.

Six major measures to lay out the future of the sock industry

Of course, the current development of the sock industry in Xiaobeihe Town has also encountered some problems that need to be solved urgently, such as the lack of sock industry planning; the sock industry chain is still not complete and sound; the brand effect is low and the advantages of enterprises entering the park are not obvious etc. In recent years, it has also faced problems such as artificially high labor costs, which has hindered the development of the hosiery industry.

Talking about the future development direction of Xiaobeihe Socks Industry, Zhang Zhongchen said that in the future, Xiaobeihe Socks Industry will carry out work in the following aspects:

First, start formulating an industry plan for the hosiery industry. At present, Xiaobeihe Town is carrying out the bidding process in accordance with the establishment fee price approved by the county finance department to speed up the development of the industry.5 billion yuan. The upstream and downstream enterprises of the sock industry are gathered here, and the production and operation of the enterprises are healthy and orderly. More than 100 enterprises in all aspects of the sock industry, from R&D and design, spinning, knitting socks, to dyeing and finishing, embroidery, packaging, marketing, etc., form a complete sock industry. chain. The technological innovation capabilities of the sock industry are close to the domestic leading level, large and medium-sized enterprises have basically realized corporate informatization, and key technologies have made progress. The company has successfully applied for a national sock art characteristic town. The function and level of the industrial cluster have been greatly improved. The industrial park has a certain share and competitiveness in the domestic market.

Xiaobeihe China’s Famous Socks Industry Town is a very distinctive industrial gathering place for the textile and garment industry in Liaoning Province. It has gathered a group of very dynamic sock companies with great development potential. I believe that in the future development process, Xiaobeihe China Socks Industry Mingzheng will be able to explore branding, digitalization, internationalization, and green development paths and adhere to technological innovation, Accelerate the gathering of talents, enhance market competitiveness, continue to make the hosiery industry better and stronger, and make new contributions to local economic development and industry improvement.

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