Hangzhou Sijiqing Clothing Market is known as “China’s No. 1 Clothing Street”. In Mr. Wang’s impression, this street has never been so quiet as it is this winter.
The market will open on March 1 I bought 2,000 masks but they haven’t arrived yet
Mr. Wang is a “big shopper” in Sijiqing Clothing Market. He has two stores in the Italian and French Clothing City, with a combined area of more than 80 square meters. The original women’s clothing building also has a store with an area of about 60 square meters.
Now, these three stores are being renovated and preparing for resumption of work.
“The market has notified us that the market will open on March 1. It is expected that we can start work after the epidemic prevention materials are obtained.” Mr. Wang said.
Mr. Wang has already placed orders for anti-epidemic supplies such as masks, disinfectant, disposable gloves and goggles for employees. His team has more than 300 employees, most of whom are foreigners, located in Jiangxi, Anhui, Sichuan, Henan and other places. There are about 40 people who have returned to Hangzhou now.
Mr. Wang prepared 2,000 masks for them, but now these epidemic prevention materials have not arrived.
“These are essential items. Only when these are ready can we resume work.” Mr. Wang said.
I have 20,000 pieces of spring clothing in my hand because the customer canceled the order due to the epidemic
Compared with the fact that the masks have not arrived, what worries Mr. Wang more is that the employees have not returned yet.
Now is the peak season for spring clothing sales. In April, summer clothing will be on sale, which means there is not much time left for spring clothing.
Mr. Wang’s team has said goodbye to the business model of taking goods and selling them in clothing stores. They have a complete clothing industry chain, from design, production to sales.
There are two problems that worry Mr. Wang now –
The first one is the sales problem. Goods, if customers don’t come, there’s no way to sell them accurately. In addition to stores, Mr. Wang also has factories and workshops. The application materials for the resumption of work certificate have been submitted for approval, but he does not know when the workers and salespersons will be able to come back.
Mr. Wang said that if there was no epidemic, sales in physical stores alone would probably be able to sell 4,000 pieces a day. “Now there are none.”
The second is the safety issue of employees. “To be honest, I’m still a little panicked.” Mr. Wang said, after all, the market is a dense place.
How much has been lost due to the epidemic?
“It’s really hard to estimate.” Mr. Wang said, “Let’s put it this way, now I have 20,000 spring garments in my hands, worth about 2 million yuan. These These were all done by customers who placed intention orders years ago. Due to the epidemic, these customers later canceled their orders.”
In 2008, Mr. Wang was at Doing business in the Sijiqing clothing market. In more than 10 years, this year can be regarded as the most difficult year I have ever experienced.
“This year has definitely left a deep impression on me.” Mr. Wang said.
Selling 5,000 pieces in one week of live broadcast is much less than before
Sijiqing clothing market has always kept pace with the times. As early as 2003, the Sijiqing clothing market began to prepare the “China Sijiqing Clothing Network” to guide business owners to transform online.
Without the sales channels of physical stores, Mr. Wang’s products are now mostly sold online, on Taobao, and on various live broadcast platforms.
In cooperating with the live broadcast platform, Mr. Wang said that he is like a supplier, only providing clothing. The other party has its own live broadcast team. How much goods they want will be provided to them. They can.
From February 18th to February 25th, the various live broadcast platforms added up to about 5,000 items.
Sold 5,000 pieces a week, Mr. Wang said, much less. “The impact of the epidemic is still great. Now is the peak season for selling spring clothes. Normally, it is very easy to sell 10,000 pieces.”
“Although online sales are We can do it, but offline physical store sales are still a very important sales channel.” Mr. Wang still wants to open the store as soon as possible.
Mr. Wang said that the predicted fashion trends for this spring are bright colors, strong visual impact, and overall liveliness. In terms of fabrics, chiffon and printed, textured chemical fiber fabrics are more popular.
Mr. Wang has already made these spring clothes and is waiting for customers to take them away after work resumes.
On February 20, the market opened and stall owners can send express delivery
The weather in Hangzhou was good the day before yesterday. I went to the Sijiqing Clothing Market, rode a shared bicycle, and stopped at the entrance of the Italian-French Clothing City.
“If it were normal, I might not be able to find a parking place here.” A security guard said.
The entrance of Italian and French Fashion City is quite lively. There are many large packages piled at the entrance, and couriers from several express companies are posting express orders on them. I have been saving these clothes for half a winter, and finally I want to wear them withIts owners met.
Packages waiting for delivery at the entrance of the clothing city
Huang Ying, manager of the customer service center of Italian-French Commercial Group, said , merchants began to sell spring clothes at the end of last year, and some merchants saved some of their spring clothes in the clothing city. “In addition to market stores, they all have their own sales channels, but they only store part of the goods in the stalls of the clothing city. After the sales are finished, you can buy the goods from the stalls or send them by mail.”
A SF Express guy who was receiving the goods said that starting from February 20, the clothing city will open If there is a gap, the bosses can go inside and take out the inventory and send it.
On February 23, he was busy until 8:30 pm. On February 22, he had to work a little earlier and ended at 5:30 pm. “The time is uncertain. It depends on how many goods are available. At the end of a day, more than 100 items can always be sent,” said the courier boy.
At the entrance of the Italian-French Original Women’s Wear Building, an area is also designated for couriers to collect items.
Wait a minute, the market is working hard to meet everyone. Preparations
Sijiqing Clothing Market is not a market, but consists of multiple markets such as Italian Fashion City, Jiutian International, and Xinhangpai.
Among them, the Italian-French Fashion City covers an area of 80,000 square meters and has more than 2,000 merchants. According to preliminary statistics, most merchants have returned to Hangzhou and are preparing to resume operations.
“We advise some merchants who are still in Wenzhou and other places not to come back for the time being.” Huang Ying said that these merchants who have not returned to Hangzhou have appointed store managers or The salesperson comes to prepare for the opening of the stall.
There are two shelves at the entrance of the Italian-French Fashion City. There are several staff members guarding them. The management is strict. Anyone who wants to enter the market must do 5 steps:
1. Show the dynamic Hangzhou Health Code, green only to enter;
2. Must wear a mask;
3. Must accept body temperature test;
4. Show the approved “Italian Pass Code”;
5. Check identity Documents.
There is a lot of content to be filled in the “Italian-French Pass Code”, including my avatar, which market you are in, what you are doing, and the date of arrival in Hangzhou, etc. After submitting the information, the staff will review it and only after passing it can enter the market.
Currently, in the Sijiqing Clothing Market, there are Italian Fashion City, Italian Original Women’s Clothing Building, Italian Qingjiang Garment City, Italian Textile City, Italian Shoe City, and Zhongzhou Women’s Clothing. In and out of the city, Xin Zhongzhou Women’s Clothing City, etc., all must use the “Italian Pass Code”.
Huang Ying said that currently, the biggest problem for merchants is that their employees cannot come back. “Many of the salespersons in the market are located in Anhui, Henan and other places. , Sales, all need someone.”
In order to help merchants in the market solve this problem, STIF also arranged a car to pick up foreign employees. Currently, 7 trains have been sent. On February 23, these 7 trains had brought back more than 160 non-local employees back to Hangzhou.
“We are still counting the needs of merchants, and will organize vehicles to pick up employees from other places.” Huang Ying said.
The bustle of Sijiqing in the past should be back soon. </p
