At 14:00 on May 28, Shenghong·China was directed by the Consumer Goods Industry Department of the Ministry of Industry and Information Technology, co-organized by China Chemical Fiber Industry Association, Donghua University, and China Cotton Textile Industry Association, and co-organized by Jiangsu Guowang High-tech Fiber Co., Ltd. Fiber fashion trends 2020/2021 will be released on the “Cloud”. What fibers are selected as China’s fiber fashion trends this year? What kind of fashion trends will emerge? What kind of new audio-visual experience will the new publishing model bring? It’s exciting! Since it was first released in 2012, China’s fiber fashion trends have gone through eight years. Today, the editor will take you to trace the eight-year journey of China’s fiber fashion trends.
Fiber is the raw material that constitutes textile clothing and the source of the textile industry chain. It was originally simple and boring. Contribute invisibly. However, the release of China’s fiber fashion trends has brought fiber to the forefront and become more vivid. After careful cultivation and hard work from 2012 to 2019, with the full support of Shenghong Group, China’s fiber fashion trends have been released from scratch, from scratch to excellence. Today, it has become the vane of the development of China’s chemical fiber industry, leading China’s Fiber has been comprehensively improved in terms of technological innovation, green development, fashion crossover, and international influence, which has greatly improved the overall competitiveness of the public brand “China Fiber” in the international market. At the same time, it also leads people to start to look at the upstream of textiles from a new perspective, and changes the previous understanding of fibers. The eight-year practice of China’s fiber fashion trends not only pioneered the research on raw material-end trends, but also made a powerful, useful and effective exploration for the textile and chemical fiber industry to implement supply-side structural reform and the “three products” strategy, and rely on soft power to drive transformation and upgrading. .
What is the fashion trend of fiber in China?
To put it simply, “China Fiber Trends” is a fiber release platform that shows the world the most technologically advanced and market-potential fiber varieties in China’s fiber industry. Specifically, it is to take technology as the core and demand as the guide, conduct in-depth research on consumer trends, guide fiber companies to increase the development of new fiber products, and regularly introduce the latest, most cutting-edge, most differentiated, and internationally leading new chemical fiber products in the country. Products are delivered to downstream manufacturing companies and introduced to end consumers, thereby continuously innovating and expanding product application areas, increasing the contribution of fiber brands to the development of the textile and chemical fiber industry, and ultimately satisfying people’s pursuit of a better life from the source.
Why study and publish China’s fiber fashion trends?
After years of rapid development, especially after the “golden decade” from 2000 to 2010, China’s chemical fiber output has accounted for nearly 70% of the world’s output, firmly ranking first in the world. First. However, there are still gaps in China’s chemical fiber industry in terms of technological innovation, product development, and brand influence, which has led to prominent structural overcapacity conflicts. The development of China’s chemical fiber industry has entered a bottleneck period, which has forced the industry to accelerate the pace of transformation and upgrading and fight for survival. Survival during adjustment will be destined to be accompanied by the transformation of industries and enterprises. The transformation of the industry from scale and quantity growth to quality and efficiency development has become the only way. Against this background, China’s fiber trends emerged and were first released in 2012.
“We must find a new breakthrough so that industry enterprises can completely reverse the unsustainable development model that has relied solely on quantitative expansion for many years and build from hard power. To develop to the improvement of soft power, focus on product research and development, focus on brand building, and focus on sustainable development. The release of China’s fiber fashion trends is to take technological innovation, brand building, and sustainable development as the connotation of the activity, leading the attention of the entire chemical fiber industry and even the entire textile industry Fiber brand, build fiber brand, develop brand products, enhance the overall image and influence of China’s fiber in the international market, enhance the connotation and long-term competitiveness of industry development, and then achieve green and sustainable development.” Vice Chairman of China Textile Industry Federation The words of Duan Xiaoping, chairman of the China Chemical Fiber Industry Association, are also the original intention and mission of researching and releasing China’s fiber trends.
Don’t forget the original intention and keep the mission in mind, China’s fiber fashion trend has gone through eight years of exploration
In the past eight years, China’s fiber trends have continued to guide chemical fiber companies to improve product supply, guide companies to produce better chemical fiber products that are more suitable for market demand, and guide companies to focus on brand building. It points out the direction for the industry to promote supply-side structural reform, implement the “three-product” strategy, and rely on soft power to drive transformation and upgrading. In terms of increasing varieties, more than 400 companies have participated in the application, covering more than 800 fiber products; in terms of improving quality, so far, about 50 selected companies have won provincial and ministerial-level science and technology progress awards for their related technologies and products, and a total of about 10 companies have been selected. The company’s related technologies and products won the National Science and Technology Progress Award; in terms of brand creation, “China Fiber” has established international leadershipstatus, leading the direction of fiber research and development in China and even the world. At the same time, many companies have established their own brand systems for their products, which have been unanimously recognized by the industry, especially downstream purchasers.
“The concept of China’s fiber fashion trends is advanced, especially after the theory of ‘supply-side structural reform’ was put forward, it has been confirmed that the activities are fully in line with Policy direction.” said Gao Yong, Secretary of the Party Committee of China Textile Industry Federation.
Over the past eight years, China’s fiber fashion trends have attracted more and more chemical fiber companies to this platform in practice, enabling each company to actually benefit. , increasing the sense of gain and satisfaction of each enterprise. Led by the strategic research and release of China’s fiber fashion trends, my country’s chemical fiber companies have increased their efforts in developing differentiated and high value-added products, and their R&D investment has continued to increase. The average R&D investment ratio of shortlisted companies has increased from 2.5% in 2011 to 2019. 5.12%, which is more than 2.72 times the industry average.
As China’s fiber fashion trends continue to lead, more and more fiber companies have broken the iron law of “raw materials without brands” and begun to Product branding. Under the guidance of China’s fiber fashion trends, a large number of influential fiber companies such as Shenghong, Hengyi, Hengshen, Hengtian, Cathay, Shengquan, Sateri, Jinjiang Technology, Aoshen, Taijishi, etc. have launched Their own new product launch shows showcased their respective featured products through fashion. Publishing companies have also received generous returns. According to statistical analysis, the average increase in the number of orders received from participating in China’s fashion trend publishing is 25%; the average profit margin of shortlisted products has increased year by year, and the sales profit margin in 2019/2020 has reached 18.92%, which is 4.3 times the industry average.
Moisturizing things silently, China’s fiber fashion trends have quietly set off a revolution in China’s fiber industry. Original innovation and collaborative innovation have become a beautiful landscape of the industry; the development of “green fiber” has become a conscious behavior of the industry to say “lucid waters and lush mountains are valuable assets”; industrial agglomeration, leading effect, and segmentation are becoming the new development trend of the industry . There are rewards for what you put in. The chemical fiber industry took the lead in getting out of the bottom in 2015. The profitability of the industry has continued to improve. The total industry profits have achieved double-digit growth for four consecutive years. In 2018, the total profits reached a historical peak of more than 45 billion, which was 10% of the total profits in 2014. Close to 1x. While supporting and participating in China’s fiber fashion trend activities, leading companies in China’s chemical fiber industry represented by Shenghong and Tongkun are committed to innovative fiber technologies, differentiated and diversified innovations in products, etc. They have directly cooperated with terminals Connect with brand companies, segment products according to different brand needs, and provide differentiated services to many well-known domestic clothing companies. They are not only outstanding representatives of the chemical fiber industry but also China’s manufacturing industry in implementing transformation and upgrading and the “three products” strategy.
Spring is beautiful and autumn is fruitful, and everything is abundant every year. In the past eight years, China’s fiber fashion trends have gradually transformed and grown through continuous exploration and achieved remarkable results. During this process, people also quietly discovered that fiber is no longer limited to “clothing”, but has entered all aspects of life, bursting out with great vitality in all fields of clothing, food, housing and transportation. Fiber has become a key basic and core material for advanced manufacturing, smart and functional consumer goods, medical care and health, environmental protection and protection, modern construction and agriculture, new energy industry, etc., and has become an important breakthrough in the country’s supply-side structural reform. In the new stage of development, as an in-depth practitioner of the supply-side structural reform and the “three products” strategy, the China Fiber Fashion Trend Release Event will still “never forget the original intention and keep the mission in mind” and once again embark on a new journey to serve as the basis for China Fiber Dream plastic heart gathers energy to lay a healthy foundation for the high-quality development of the chemical fiber industry, lay a solid foundation and contribute to the realization of a strong country in chemical fiber.
The themes and chapters released by China’s fiber fashion trends in the past eight years
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