The extraordinary “Two Sessions Time” in 2020 has finally begun! At 15:00 on May 21, the opening meeting of the third session of the 13th CPPCC National Committee was held in the Great Hall of the People. This year is the year for China to achieve a decisive victory in building a moderately prosperous society in all respects and fight against poverty, as well as the final year of the 13th Five-Year Plan. Such an important year, which has also withstood the test of a major epidemic sweeping the world, makes this year’s National Two Sessions particularly attractive. In this “extraordinary year”, the global production pattern, market pattern, industrial structure, and development paradigm are all undergoing trend changes. At the same time, the rise of trade protectionism, the deepening of geopolitical conflicts, and the global spread of the COVID-19 epidemic are becoming major risks that affect the stable development of the world economy. The risk of global economic recession is constantly gathering. The supply side and demand balance of the textile industry have experienced unprecedented impacts and are facing huge risk tests. Therefore, representatives from the textile industry shoulder a heavier sense of historical mission and industry responsibility, and perform their duties for the country and the industry. In this year’s battle to prevent and control the epidemic, China has demonstrated its capabilities and responsibilities as a responsible major country, and established a strong and brave “China image.” In the field of textiles and clothing, how to further build the cultural confidence of the Chinese nation and promote China to have a stronger fashion voice? Member of the National Committee of the Chinese People’s Political Consultative Conference and Chairman of Jeanswest International (Hong Kong) Co., Ltd. brought relevant proposals to the meeting. ,
Promote the establishment of a platform that reflects China’s fashion voice and promote ceremonial clothing that reflects China’s modern style
China has become the world’s largest textile and apparel producer and consumer countries, but in terms of global fashion voice, it is still in a relatively weak position compared with Western developed countries. The long-term industry impression is locked at the bottom of the “smile curve”. The symbolic Chinese fashion symbols “masters, events and big names” are absent from the mainstream fashion discourse system. There are only a few brands and designers with international popularity and influence, and they are still far from the goal of building the cultural confidence of the Chinese nation. gap. The reason is that the platform level that embodies China’s fashion voice still needs to be improved, and the cultivation of the consumer market is not enough.
China is known as the “Land of Etiquette”. Since ancient times, clothing has been an important carrier that carries national culture and reflects social style. At present, in some important ceremonial occasions, there is still a lack of ceremonial clothing that can represent Chinese culture and reflect China’s modern style. In the international community, there are different dress requirements for each business occasion. With the improvement of national power, Chinese people’s dress in business occasions should fully carry forward the fine traditions of Chinese culture on the premise of respecting the occasion and others. It must not only be appropriate and decent, but also National characteristics should also be promoted.
To this end, it is proposed to explore a new national system in the new era, promote the establishment of a platform that reflects China’s fashion voice, and promote ceremonial clothing that reflects China’s modern style.
First, strengthen the construction of a popular trend research platform. Strengthen independent research on fashion trends in the entire industry chain such as colors, fibers, yarns, fabrics, clothing and home textiles, and further increase the scope of application of research results. We should not forget our origins and fully absorb the essence of China’s excellent culture; we should base ourselves on the present and reasonably draw on the research results of international and domestic popular trends; facing the future, we should effectively strengthen research on new consumption patterns, especially the consumption behavior and lifestyle of the new generation of consumer groups.
The second is to strengthen the construction of fashion publishing platform. Continuously improve the global influence and market influence of fashion incubation and promotion platforms such as China International Fashion Week, China Brand Day textile industry series activities, China International Clothing and Accessories Expo, China International Home Textiles and Accessories Expo, etc., and provide support for the establishment of international fashion platforms Relevant support; support and promote the construction of world fashion centers such as Beijing, Shanghai, and Shenzhen, and continue to increase the contribution of industrial resources to regional economic construction.
The third is to give full play to the fashion-leading role of well-known brands and designers. Cultivate and support a group of outstanding brands and designers to move towards international fashion publishing platforms, strengthen the construction of terminal channels, and enhance the global influence of Chinese brands and Chinese culture; focus on cultivating 3-5 local fashion brands and 5-10 design masters to become international The first-line brand camp builds design masters with international influence and highlights the symbolic meaning of “Chinese fashion”; provides relevant support for international expansion and launch activities; attaches great importance to brand value evaluation, brand competitiveness evaluation and promotion activities, and improves Chinese textile and apparel While improving brand value and competitiveness, it also enhances my country’s global voice in the field of brand value evaluation.
The fourth is to promote contemporary etiquette attire based on Chinese culture. Compile and implement the group standard “Contemporary Etiquette Dress Guide Based on Chinese Culture”, based on the development and lifestyle of contemporary Chinese society, and propose dress guidelines for specific times and scenes for ceremonial occasions such as business attire, adult ceremonies, weddings, etc., to reflect the outstanding role of Chinese culture in Contemporary fashion expression and enhance cultural confidence. </p