Textile and apparel companies have always been major exporters of foreign trade. However, since 2020, affected by the global new coronavirus epidemic, international market demand has shrunk severely, and the downward pressure on China’s foreign trade industry has increased sharply. Textile foreign trade companies have also been trapped by this. .
According to data released by the General Administration of Customs on June 7, in the first five months of this year, the total import and export value of my country’s goods trade was 11.54 trillion yuan, a decrease of 4.9% compared with the same period last year. Among them, exports were 6.2 trillion yuan, down 4.7%. The export situation of textiles and clothing is even more severe: according to my country’s customs data, from January to April 2020, my country’s total exports of textiles and clothing to the world reached US$70.139 billion, a year-on-year decrease of 10.49%, although the decline was narrower than that from January to March. , but still fell 7.17 percentage points from the same period last year.
Perhaps you have also felt that the international market, which has been dormant for a long time, seems to be showing signs of recovery, but it is still not enough to “quench the thirst” of current foreign trade companies. At the same time, the recurrence of the new crown epidemic and the public’s pessimism about the resurgence of the epidemic this autumn and winter have made the future increasingly uncertain.
Therefore, it is urgent for foreign trade companies to expand sales channels for their export products. And switching to domestic sales is probably the most direct shortcut.
How should foreign trade companies switch to domestic sales? Where is the direction of state support? On June 22, the General Office of the State Council issued the “Implementation Opinions on Supporting the Transfer of Exported Products to Domestic Sales” (hereinafter referred to as the “Opinions”). The “Opinions” propose that while encouraging enterprises to expand international markets, they should support marketable export products to expand domestic markets, focus on helping foreign trade enterprises tide over difficulties, and promote the basic stability of foreign trade
(For the full text, see the end of the article)
The government sets up a platform to promote online
It is urgent for foreign trade companies to develop domestic sales through multiple channels
As mentioned above, foreign trade companies in textiles and clothing are facing an overall shortage of orders. , and among them, textiles and clothing actually have their own differences. According to the analysis of the China Textile Federation Industrial Economics Research Institute, since the beginning of this year, my country’s textile and clothing exports have shown obvious export characteristics of “increase in textiles and decline in clothing”, and the proportion of clothing exports has fallen below 50% for the first time in many years. According to customs data, from January to April 2020, my country’s textile exports were US$39.167 billion, a year-on-year increase of 1.32%; clothing exports were US$30.971 billion, a year-on-year decrease of 21.99%. Although in recent years, the growth rate of my country’s clothing exports has basically been lower than the growth of textile exports, making the scale of textile and clothing exports continue to be close, the proportion of clothing exports has basically remained stable at more than 55%. Affected by the epidemic, the proportion of my country’s clothing exports has dropped to 44.2% from January to April.
The severe apparel export situation requires apparel foreign trade companies to save themselves in order to survive. “In the era of economic globalization, foreign trade companies should expand the domestic market as the ‘China branch’ of the global market.” Bai Ming, deputy director of the International Market Research Department of the Institute of International Trade and Economic Cooperation of the Ministry of Commerce, said in an interview with media reporters, “In this process, government departments can provide more support and help, such as holding online trade fairs, online platforms, online live broadcasts, etc.”
And The “Implementation Opinions on Supporting the Conversion of Exported Products to Domestic Sales” also proposes to build a platform for domestic sales, encourage foreign trade companies to connect to e-commerce platforms, and rely on various online shopping festivals to set up special areas for foreign trade products. On the premise of complying with domestic epidemic prevention and control requirements, guide major pedestrian street organizations to carry out special activities for exporting products to domestic sales. Organize large-scale commercial enterprises and foreign trade enterprises in various places to carry out direct purchasing of orders, and set up special sales areas and counters for foreign trade products. Organize domestic buyers to purchase foreign trade products at the China Import and Export Fair (Canton Fair), China Processing Trade Products Expo, etc.
It is reported that governments in many places have begun to connect with e-commerce platforms to help foreign trade companies switch to domestic sales during the “6·18” period. Shandong Province helped the first 600 production-oriented export-to-domestic sales companies to go online on the 1688 platform, and provided the companies with a one-time 50% platform membership fee subsidy. Through the 1688 platform, we organize promotional activities to clear inventory, open stores and other marketing models to alleviate the pressure caused by enterprises’ export obstruction and expand the domestic market. On June 13, Jiangxi Province also launched the online live broadcast of the “Jiangxi Famous Export Products to Domestic Sales Dual-line Conference”. As of 9:30 that night, nearly 500,000 consumers flooded into Pinduoduo’s main live broadcast room to watch the ordering, driving Jiangxi’s The single-day sales volume of Pinduoduo stores such as ceramics, furniture, clothing, and tea increased by 430%.
Foreign trader turned anchor
“Live streaming” has successfully become a mainstream sales channel
The “Implementation Opinions on Supporting the Conversion of Export Products to Domestic Sales” also requires that foreign trade companies be guided to accurately meet the consumption upgrade needs of the domestic market and give full play to With advantages in quality, R&D, etc., we apply big data, industrial Internet and other technologies to develop marketable domestic products through personalized customization and flexible production, create our own brands, cultivate and develop new consumption hotspots, and promote consumption recovery. Foreign trade companies are encouraged to make full use of new business formats and models such as online sales, live broadcasts, and scene experiences to promote the integrated development of online and offline businesses.
In 2020, live streaming has flooded the consumer market with goods, including food, clothing, housing and transportation. Everyone from internet celebrity anchors to top idols have joined the live streaming army. Recently, the 127th Canton Fair also moved offline exhibitions to the “cloud” for the first time, and many exhibitors alsocertification procedures and shorten the processing time. (The State Administration for Market Regulation is responsible for) Simplifying corporate tax procedures. (The State Administration of Taxation is responsible)
(2) Promote the development of “same line, same standard, same quality”. Support enterprises to develop “same production line, same standard and same quality” (hereinafter referred to as “three same”) products, that is, products that can be exported and sold domestically on the same production line according to the same standards and the same quality requirements, helping enterprises to reduce costs and realize domestic sales. Export transformation. Expand the scope of application of “Three Sameness” to the fields of general consumer goods and industrial products. (The State Administration for Market Regulation, the Ministry of Industry and Information Technology, the Ministry of Commerce and other departments are responsible according to the division of responsibilities) Open a fast track for domestic production and sales approval. Accelerate the improvement of the functions of the “Three Same” public information service platform. (The State Administration for Market Regulation is responsible for this) Carry out publicity and promotion activities for “Three Same” products to increase visibility and influence. (The Central Propaganda Department, the Ministry of Commerce, and the State Administration for Market Regulation are responsible according to the division of responsibilities)
(3) Strengthen the protection of intellectual property rights. Support foreign trade companies and brand owners in negotiating the intellectual property rights authorizations involved in products exported to domestic sales, and complete patent applications, trademark registrations and copyright registrations. Strengthen guidance and services for the use of intellectual property rights by foreign trade enterprises. (The Central Propaganda Department and the Intellectual Property Office are responsible according to the division of responsibilities)
3. Support domestic sales through multiple channels
(4) Build a platform for domestic sales. Foreign trade companies are encouraged to connect with e-commerce platforms and rely on various online shopping festivals to set up special areas for foreign trade products. On the premise of complying with domestic epidemic prevention and control requirements, guide major pedestrian street organizations to carry out special activities for exporting products to domestic sales. Organize large-scale commercial enterprises and foreign trade enterprises in various places to carry out direct purchasing of orders, and set up special sales areas and counters for foreign trade products. Organize domestic buyers to purchase foreign trade products at the China Import and Export Fair (Canton Fair), China Processing Trade Products Expo, etc. (The Ministry of Commerce and the people’s governments of all provinces, autonomous regions and municipalities directly under the Central Government are responsible)
(5) Play an effective role in promoting investment. Focus on combining the construction needs of new infrastructure, new urbanization and major projects (“two new and one heavy”) in various places, organize and connect a batch of qualified export products for domestic sales, and help enterprises integrate into the industrial chain and supply chain of investment projects. (The people’s governments of all provinces, autonomous regions, and municipalities directly under the Central Government are responsible for this) Guide foreign trade enterprises to actively strengthen and strengthen the chains, promote collaborative innovation of the industrial chain and adjustment of the industrial structure, increase technology and process upgrading and transformation, and participate in the construction of major projects in the industrial and communications industries. (The Ministry of Industry and Information Technology and the people’s governments of all provinces, autonomous regions and municipalities directly under the Central Government are responsible)
(6) Accurately meet consumer demand. Guide foreign trade companies to accurately meet the consumption upgrade needs of the domestic market, give full play to their advantages in quality, research and development, apply big data, industrial Internet and other technologies, develop marketable domestic products through personalized customization and flexible production, create their own brands, and cultivate and develop new consumption hotspots to promote consumption recovery. Foreign trade companies are encouraged to make full use of new business formats and models such as online sales, live broadcasts, and scene experiences to promote the integrated development of online and offline businesses. (The Ministry of Industry and Information Technology and the Ministry of Commerce are responsible according to the division of responsibilities, and the people’s governments of all provinces, autonomous regions, and municipalities directly under the Central Government are responsible)
IV , Increase support
(7) Improve the level of facilitation for domestic sales. For processing trade enterprises that meet the conditions and can handle taxation procedures for domestic sales in a centralized manner, on the premise that the validity period of the manual (account) book or the write-off deadline is not exceeded, the declaration will be adjusted from the 15th of each month to the latest 15 days after the end of the quarter. Report within days. (The General Administration of Customs is responsible)
(8) Provide financing services and support. Encourage various financial institutions to provide financial support for export products to be sold domestically, strengthen supply chain financial services, carry out policy financing business under domestic sales insurance based on actual conditions, increase operating liquidity credit support such as working capital loans, and actively carry out accounts receivable We provide pledged financing for loans, inventory, machinery and equipment, warehouse receipts, orders, etc., and rely on large-scale e-commerce platforms to strengthen direct lending business to small, medium and micro foreign trade enterprises. (The Ministry of Finance, the People’s Bank of China, and the China Banking and Insurance Regulatory Commission are responsible according to the division of responsibilities)
(9) Increase insurance support. Support insurance companies to increase their protection of export products for domestic sales and provide diversified insurance services. (The China Banking and Insurance Regulatory Commission is responsible)
(10) Strengthen financial support. Make full use of the special funds for foreign economic and trade development to support business training, publicity and promotion, information services, etc. related to export-to-domestic sales, and support foreign trade enterprises in participating in online and offline domestic sales exhibitions. (The Ministry of Finance and the Ministry of Commerce are responsible)
5. Strengthen organization and implementation
All local people’s governments and relevant departments must attach great importance to supporting the transfer of export products to domestic sales. All localities should introduce targeted supporting measures based on the actual conditions of the region. The Ministry of Commerce should work with relevant departments to formulate specific work plans and organize their implementation, strengthen policy guidance and business training, timely summarize and promote good experiences and good practices; organize and guide the media to carry out centralized publicity and reporting, Create a good environment that supports export products for domestic sales, guide the expansion of domestic market space, and promote fair competition. (The Publicity Department of the Central Committee of the Communist Party of China, the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Finance, the Ministry of Commerce, the People’s Bank of China, the General Administration of Customs, the State Administration of Taxation, the State Administration for Market Regulation, and the China Banking and Insurance Regulatory Commission are responsible according to the division of responsibilities, and the people’s governments of all provinces, autonomous regions, and municipalities directly under the Central Government are responsible )
General Office of the State Council
June 17, 2020
(This article is released to the public)
�� Hall
June 17, 2020
(This article is released to the public)</p
