On the evening of June 15, at the Jordan Sports Shoe Industry Center, accompanied by the roar of smart cutting machines, workers were nervously and orderly producing sports shoes for the next season.
“All of the company’s 6,000 employees have returned to work, and the production lines are operating at full capacity.” Jordan Sports General manager Wang Biao said that despite almost being shut down in February, as the domestic epidemic situation continues to improve, the domestic market is gradually picking up, and calls for order reminders have increased, and the company is confident that it can recover losses in the next few months.
Qiaodan Sports sold nearly 6 billion yuan last year and is the largest shoe and apparel company in Jinjiang. As domestic orders pick up, It has led more than 200 upstream and downstream companies to resume work and production.
Jinjiang’s production capacity docking orders exceeded 1 billion yuan
The day in June was extremely hot; In the Xingde production workshop located in Jinjiang Wuli Industrial Park, the busy production is hotter than the weather. More than 700 employees are rushing to produce regular foreign trade orders, and on the other hand, they have to prepare orders for local brands in advance. prepare for.
As a garment manufacturing company with a history of 20 years that started in foreign trade, Jinjiang Xingde Weaving Co., Ltd. encountered the same problem as its peers this year – the decline in traditional foreign trade orders.
Hugo.com data
“Affected by the epidemic, at the beginning of this year Since then, the volume of foreign trade orders has barely reached half of the same period last year, mainly concentrated in the European market.” Chen Duanliang, director of Xingde Weaving Factory, said rather helplessly that this year should be the biggest “order shortage” Xingde has encountered since its establishment. In previous years, this It was the peak production season, and we had to find other companies to cooperate if we couldn’t finish the orders.
“Currently, orders from local brands account for 20% of the company’s orders, and the proportion is still rising.” Chen Duanliang said.
Allowing Xingde Weaving to receive local orders for production capacity is a new measure launched by Jinjiang City in recent years in order to cope with the complex and ever-changing global economic and trade situation.
Currently, the global economy and trade are still in an unstable state, which has put many export-oriented companies feeling pressure. In response to this situation, the Jinjiang Party Committee and Government acted in a timely manner to build bridges and encourage leading enterprises to “hold hands with small ones” to keep their “roots” in Jinjiang and promote the return of production capacity; they also called on leading enterprises to connect production capacity with small and medium-sized manufacturing enterprises, and ultimately realize the realization of the entire industry Chain upgrade.
“We hope to encourage small and medium-sized enterprises to adjust their business models and actively participate in taking orders from local brand companies by building a production capacity docking platform.” said Lin Yonghong, director of the Jinjiang Municipal Industry and Information Technology Bureau. .
The effectiveness of production capacity docking is particularly valuable now that the global epidemic has broken out and the traditional foreign trade market has slumped. Data shows that since the beginning of this year, Jinjiang has facilitated a number of small and medium-sized enterprises to OEM for local leading enterprises such as Qipai, Jinba, Lilang, Septwolves, and 361° through the “Production Capacity Docking” activity platform, with total orders exceeding 1 billion yuan. </p
