As the first large-scale exhibition held by the advertising sign printing industry after the epidemic, Shanghai International Printing Exhibition will be held at the National Convention and Exhibition Center (Shanghai) from July 21 to 24. The organizing committee is going all out to make it a success Pre-exhibition related service work, and strictly implement on-site epidemic prevention and control requirements. Recently, the organizing committee visited exhibitors in Shanghai, Jiangsu, Zhejiang and other places, and communicated face-to-face with domestic enterprises and overseas AAA association members through video connections to gain an in-depth understanding of the actual needs of the industry.
We understand that everyone is generally concerned about the issues, and rumors about the Shanghai Printing Exhibition have been rampant recently. Although rumors stop only for the wise and facts speak louder than words, the organizing committee still It is necessary to answer the questions that everyone is concerned about.
Q1: What is the time, location and scale of Shanghai International Printing Exhibition?
The 2020 Shanghai International Printing Exhibition will be held as scheduled and on site.
Exhibition time: July 21-24, 2020
Exhibition location: National Convention and Exhibition Center (Shanghai) Qingpu, Shanghai No. 333 Songze Avenue, District
Exhibition scale: 100,000 square meters
Q2: What are the special activities at the Shanghai International Printing Exhibition?
Special exhibition with the theme of “Renewal of the Yuan Dynasty, Impressions of the Forbidden City”
On the occasion of the 600th anniversary of the birth of the Forbidden City, APPPEXPO 2020 Shanghai International Guangyin Exhibition A unique Forbidden City style interpreted by digital technology.
“On the verge of breaking out” digital spray Inkjet High-end Development Forum
On July 22, we will join hands with the industry’s top media “Fashion Printing” to hold a “shoot-to-go” digital inkjet high-end development forum at the exhibition site. The forum will invite many industry figures to gather together to discuss the current status and future of the industry, analyze the industry’s pain points, and work together to promote industry development. The forum will be divided into four parts to help practitioners solve their problems from multiple dimensions.
“Collision of Creativity and Inspiration” Creative Design Summit Forum
On the afternoon of July 21, cultural and creative design experts, famous cultural and creative printing and packaging experts, industry experts, designers, etc. discussed the positioning and promotion of cultural and creative design of printing and packaging, cultural products Brand value, service concepts, the combination of cultural creativity and digital printing, new marketing models and other hot topics were exchanged, which aroused the common attention of the advertising, printing and packaging industry chain in the cultural and creative industry.
Q3: What are the epidemic prevention measures at the Shanghai International Printing Exhibition? requirements and measures?
In order to ensure the safety of exhibitors and visitors, the Shanghai International Printing Exhibition Organizing Committee will closely contact relevant government departments and units and fully cooperate with them to ensure the safety of exhibitors and visitors. epidemic control and prevention work. Actively coordinate venues to strictly implement regular prevention and control tasks such as daily cleaning and disinfection of public areas, ventilation and temperature measurement.
The exhibition implements a “real-name pre-registration system”. On-site visitors are required to wear masks, check body temperature and “health code”, and swipe their valid second-generation ID cards to enter the exhibition hall. The organizing committee will regularly disinfect the exhibition hall and public places every day, and will also provide sufficient epidemic prevention materials, such as disposable medical masks, disinfectant wipes, hand-washing disinfectants, etc.
Q4: What does Shanghai International Printing Exhibition offer to exhibitors? Preferential policies?
The exhibition is warm and the service is sentimental. In this extraordinary period, the Shanghai International Printing Exhibition Organizing Committee has specially set up a special subsidy fund for “Fighting the Epidemic Together” to use real measures to help Help participating companies reduce their burdens, urge employees to resume work and companies to resume production, and work together to overcome difficulties.
Q5: How to be a good audience at Shanghai International Printing Exhibition Organizing work?
◆ Massive database resources: After 28 years of accumulation, we have accumulated a large and accurate database, which will be a strong guarantee for us to provide an efficient business platform for exhibitors.
◆ Linkage industry associations: We will vigorously integrate various channel resources to link up with industry professionals globally, actively leverage the resource advantages of AAA members of the Asian Advertising Federation in various countries, and obtain the latest market demand. , industry dynamic information.
◆ Complete call center: Equipped with a professional customer service team, and fully launched audience invitation to invite accurate industry buyers for exhibitors and companies.
�� Accurate supply and demand matching services: We have been deeply involved in the advertising sign industry, actively visited upstream and downstream enterprises in the industry, and are committed to breaking down industrial barriers in various fields, fully realizing zero-distance docking of resources, and building an interconnected, mutually beneficial and win-win situation for exhibitors and visitors. business docking platform.
◆ Online viewing for overseas audiences: For overseas industry professionals who have missed the opportunity to attend the exhibition due to various factors, the organizing committee has made every effort to create an online platform to ensure that overseas audiences can Experience the grand occasion of the exhibition simultaneously.
Q6: What are the online exhibitions at Shanghai International Printing Exhibition? plan?
In order to better serve exhibitors and promote accurate business matching, we strive to create an “online exhibition” platform and actively develop O2O, an organic integration of online and offline, and two-wheel drive A new model for exhibitions. We will make full use of modern information technology innovation and innovation, interact online and offline simultaneously, comprehensively improve exhibition services such as display, publicity, and negotiation, and strive to realize digitalization of exhibitions, diversified channels, and maximized communication to help enterprises break the constraints of time and space. In the post-epidemic period, we will seize orders, protect customers, and expand the market.
Shanghai International Printing Exhibition Mini Program
We launch “Shanghai International Printing Exhibition” WeChat applet will cover a series of powerful business functions, allowing you to enjoy a 365-day x 24-hour exhibition and exhibition experience. As one of the important platforms of “Cloud Exhibition”, the “Shanghai International Printing Exhibition” WeChat applet aims to provide exhibitors and visitors with a 365-day “online exhibition” where exhibitors are online, exhibits are online, interaction is online and services are online.
Overseas online exhibition hall
We will also launch a full English version An online exhibition hall to take care of overseas exhibitors and visitors of Shanghai International Printing Exhibition, ensuring that all industry professionals who pay attention to the exhibition can seize business opportunities through our online platform.
Guangyin Live Room
This year, we are keeping up with the current situation Due to the boom in live broadcasts, a new model of “exhibition + live broadcast” was launched for the first time. A special live broadcast room was set up at the exhibition site to provide live broadcast marketing services. Exhibitors were invited to enter the live broadcast room of the exhibition to share the industry’s cutting-edge technology and innovative products. This allows industry practitioners who have missed the opportunity to attend the exhibition due to various factors to enter the Shanghai International Printing Exhibition through live broadcast and experience the grand occasion of the exhibition simultaneously! The APPPEXPO live broadcast platform is our breakthrough in facing the epidemic, and it is also a historic new exploration. The live broadcast platform will break the time, space and form constraints of traditional exhibitions, build new marketing scenarios, create digital exhibition experiences, and provide more diverse promotion channels and display forms to meet the diverse business needs of exhibitors and professional audiences. !
Shanghai International Printing Exhibition is the weather vane of the exhibition industry. In order to respond to the voice of enterprises, meet market demand and assist the development of the industry, The organizing committee moved according to the situation, forged ahead and actively sought changes. In the post-epidemic era, participating in exhibitions is an important breakthrough for companies to hedge against the decline in external demand. The Shanghai International Printing Exhibition will be held as scheduled at the National Convention and Exhibition Center (Shanghai) from July 21 to 24, in order to help enterprises recover quickly and actively leverage the spillover effect of the exhibition industry on economic development! </p
