Today I saw the bosses in the group complaining that the competition in the printing industry has become increasingly fierce this year, and the printing price has even reached 3 yuan per meter, making it impossible to make any money.
Everyone knows that the price of general printing is about 4 yuan per meter. 3 yuan is already a very low profit price as the bosses in the picture above complained. But in Shenze, Shijiazhuang, a printing factory even started a loss-making business of 1.5 yuan per meter in order to grab orders!
1.5 meter format
The price of 1.5 yuan per meter
How do you get the price to such a low level? ? ?
Fashion Printing learned that the boss’s printing venue is his own factory, and the production is also done by the same family. Doing it yourself is similar to a family workshop, eliminating the cost of space and labor. In addition, the local water and electricity bills are relatively cheap, and basically only ink, paper and other materials are consumed, which keeps the cost to a minimum. But even so, the price of 1.5 yuan per meter is still losing money.
According to the boss, he did this because he had just started and wanted to attract customers through extremely low prices. Now he has relatively low requirements for product production, such as ice silk sleeves, door curtains, etc. All answered. Waiting until the popularity increases and then raising the price to 2.5 yuan per meter, it can be said that it is completely making hard money.
Of course, the boss of Fukasawa is just an example, but for the entire digital printing industry, the tip of the price war is getting closer and closer to everyone. How to make your own products unique, unique, and have high added value is something that every printer should think about in advance.
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