On the 13th, Anta Sports (stock code: 02020.HK) rose 5.22% intraday to HK$81.65 per share, a record high, and its total market value exceeded HK$220 billion.
Anta’s market value has gone through many important nodes in the past four years. In 2016, Anta’s market value exceeded HK$60 billion; in January 2018, it exceeded HK$100 billion; on October 16, 2019, Anta Sports’ intraday market value exceeded HK$200 billion. From 100 billion to 200 billion, Anta only took 1 year and 9 months.
Since then, Anta’s stock price has continued to rise. Affected by the new coronavirus epidemic, Anta’s stock price fell to a low of HK$41.64 per share in mid-March. Subsequently, the volatility of Anta’s stock price returned, and it has generally maintained an increase in the past five months. As of yesterday, the market capitalization reached an all-time high, with the stock price almost doubling compared to the lowest point in March.
Anta’s market value hit a record high.
On August 11, the sports sector was favored by capital.
Li Ning recorded a record high of HK$30.00 per share, up 10.26%;
Anta recorded the highest price per share 79.300 Hong Kong dollars, up 8.33%;
Topbo’s highest price per share was 10.16 Hong Kong dollars, up 8.55%;
Xtep International’s highest price rose 3.83%;
361 degrees was 4.4%.
In addition, in the capital market, UBS, Guotai Junan, West China Securities, HSBC International and other institutions have all rated Anta as “buy” or “overweight”. They believe that Anta’s retail sales have declined in the first half of the year, but they have improved significantly in the second quarter. Considering that Anta is the leading domestic sports brand, they are optimistic about its future performance growth and maintain a “buy” or “overweight” rating.
However, many securities institutions also believe that although the epidemic has hit offline sales of sporting goods, on the other hand, it has also made more people pay attention to physical exercise and increase sports consumption, so in the long run Be optimistic about the sports sector.
In the international market, the stock prices of Nike and Adidas also seem to prove this point. Nike recorded a record high stock price of US$107.33 per share on August 12; Adidas rose continuously from August 5 to August 13, with a cumulative increase of 11.9%.
As for the competition between Anta and the two major international brands, some experts believe that proper control of the epidemic in the domestic market has become the focus of brand development. For Nike and Adidas, the Chinese market is an important support for them to make up for the sharp decline in performance, so they adopt price reduction strategies. “Anta has already faced the impact of ‘dimensionality reduction’ in terms of prices of two powerful brands.”
However, some observers believe that Anta’s financing may provide support for its overtaking in corners. “Nike and Adidas have bigger stocks, and the performance of the Chinese market has limited help for the decline in their international business. Anta benefited from earlier and better response measures in the early stages of the epidemic, and has a better chance of offsetting the impact of the epidemic. There are opportunities in crises, This may be an opportunity for Anta to further catch up with the two major brands.”
As of today’s close, Anta Sports reported HK$83.0 per share, up 3.69%, with a total of 11.601 million shares traded, rising continuously. On the 4th, the total market value reached HK$224.35 billion. </p
