Recently, Japanese fast fashion brand Uniqlo launched a recycling program called Re. Uniqlo, which aims to recycle consumers’ second-hand and unused brand clothing and make it into new products.
Re. The first product Uniqlo plans to launch is V, which is 100% made from recycled materials The collared down jacket is available in 4 colors and is priced at 7,990 yen (approximately RMB 520). It will be sold in 67 UNIQLO stores in Japan, 22 overseas stores and the official website starting from November 2.
Uniqlo hopes to demonstrate the advantages of recycling and waste reduction through this project: waste and carbon emissions are significantly reduced throughout the product’s life cycle. Uniqlo hopes to unite consumers and strive to become a brand that is more beneficial to the environment and communities.
In fact, UNIQLO has been recycling second-hand unused clothes since 2006, cleaning and sorting them and sending them to refugees and people in need around the world. Starting last year, Uniqlo began setting up recycling bins for down jackets.
From September 2019 to March this year, Uniqlo recycled approximately 620,000 down jackets in Japan, developed by using Japanese textile manufacturer Toray Industries, Inc. technology that automatically separates the down from down jackets and reuses them in new products.
Re. The first project in Uniqlo’s recycling plan is called “Down Recycling”. Uniqlo’s primary goal is to carry out “Down recovery” globally starting in the fall of 2020. activities, working with customers around the world to realize our commitment to providing more sustainable down products.
In Japan, consumers can receive electronic coupons worth 500 yen when they hand over their used clothes to store employees. These coupons can be used for purchases totaling 5,000 yen or more. Consumption. It is reported that UNIQLO will issue electronic coupons from September 25 to December 3, and the coupons will be valid until February 28, 2021.
Christophe Lemaire, artistic director of Uniqlo’s Paris R&D Center, said in a press release: “The recycled down program launched by Uniqlo represents the brand’s continued contribution to sustainable development. Wide, long-lasting, and tailor-made for everyone, it is a daily necessity and needs to be durable.” At a press conference on Thursday, Masahiro Endo, social director of Fast Retailing Group, Uniqlo’s parent company, said that the company will continue to Advancing sustainability initiatives, recycling plastic soda bottles into clothing and washing denim using a process that uses less water than traditional methods, Uniqlo will also launch a new sustainable wool initiative this fall.
Last month, Uniqlo released sales data for July. Same-store sales in Japan increased by 4.4% year-on-year, and total sales increased by 4.7% year-on-year. It is reported that starting from the autumn and winter season of 2020, UNIQLO’s Heattech series products will switch to paper packaging. </p
