On September 21, Amazon made a fuss about the clothing industry again.
It’s no longer a matter of a day or two for Amazon to make frequent announcements about the clothing industry. After all, Amazon’s clothing category has always been a huge market.
Since May this year, Amazon has issued announcements in July and early September:
In May, Amazon recommended Sellers began standardizing sizes in clothing categories this summer. Amazon said that if the size does not meet the platform’s standards, it may be removed from the details page after June 30. The announcement applies to both newly created ASINs (Amazon product numbers, or product IDs) and existing ASINs.
In July, Amazon Japan announced that starting from July 31, 2020, Amazon will enable a new set of clothing size attributes to provide buyers on the Amazon website with Displays uniform standardized size values.
In early September, starting from August 31, 2020, when releasing product types of dresses, sweaters, coats, shirts, outerwear and sleeveless gowns, you can choose to indicate this in the product information New product size attributes.
In addition, a recent announcement from Amazon Japan: the implementation date of the new clothing size attribute has been changed from September 30, 2020 to January 12, 2021. Amazon Japan will implement all new clothing size attributes anytime after January 12, 2021.
In these few announcement updates, some sellers said frankly: Such frequent update announcements are a signal to everyone. Sellers in the clothing industry must update clothing in a timely manner as required by Amazon. size attribute.
This time, Amazon US has updated the announcement of new size attributes for clothing products. The content is as follows:
Amazon is updating clothing products Sizes are standardized to improve the overall customer shopping experience by obtaining consistent and accurate data.
Starting from September 29, 2020, when publishing product types of pants, shorts, work clothes, socks, underwear, sweatshirts and pajamas, you can choose to indicate new products in the product information size attribute. Previously, sellers used free-form text to provide clothing sizing information. Sellers now need to select values from a standardized list for size attributes such as clothing size, body shape, and height type.
These attributes will enhance the customer experience when browsing and viewing products by displaying standardized and consistent size values.
The picture below is the new clothing size attribute:
*The attribute name prefix of clothing size depends on Product type, for example, [shirt size] for shirts, [bottoms size] for pants, shorts, and overalls.
What should sellers pay attention to?
Amazon has updated the clothing size attributes, and sellers need to provide size information that complies with the mall guidelines. If it contains non-compliant size information, the size format will be readjusted to the platform’s standard size format. The information provided by the seller cannot be displayed because the size information is invalid. The seller needs to resubmit valid information containing American Apparel sizes so that the sizes can be displayed effectively.
Amazon’s continuous revisions to clothing size regulations illustrate that standardized clothing sizes can save customers time during the clothing purchase process, which will also improve customers’ shopping experience.
Amazon also stated that ASINs with valid sizes will have more views on the product details page.
In addition, Amazon informed that all new clothing size attributes will be implemented in the first quarter of 2021, and sellers need to update product attributes according to the required time.
Clothing size change time for different product types
Therefore, what sellers need to do is to promptly update the product size in accordance with Amazon’s requirements attributes to avoid unnecessary trouble in product operations after the standard is implemented.
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