On September 27, Nike and Alibaba announced a strategic cooperation on the 88VIP project, which will provide exclusive rights and interests to 88VIP users.
It is understood that the cooperation between the two parties will focus on the Nike brand and Jordan brand of Nike Group, including targeting 88VIP Users can explore cooperation in new product release reservation lottery channels, membership benefits, 5% discounts, etc.
Before joining hands with 88VIP, Nike had cooperated with Tmall many times on trendy shoe draws. In March this year, the number of AIR JORDAN 3 RETRO draws on Tmall reached 920,000. In April, the number of people in the lottery for AIR JORDAN 1 reached 410,000. Prior to this, Nike also cooperated with Alibaba to create “new retail smart stores”. It is precisely based on previous results that Nike has upgraded its cooperation with Tmall and regards Tmall as an important channel and platform to communicate with young consumers.
“Nike has officially entered Tmall in 2012, and now Tmall has become a place where nearly 40 million fans of Nike and Jordan brands connect. This is why the cooperation with Tmall It is very important to us. In the future, Nike hopes to work with 88VIP to create a new benchmark for Tmall member rights operations.” said Jin Lei, senior director of Nike’s direct retail Tmall platform.
It is reported that since this year, major international brands such as Prada, Montblanc, and La Mer have become 88VIP’s annual cooperation 388 brands, providing member users with a 55% discount, 10 times points, and sample purchases. Exclusive rights such as gifts. In addition, on this year’s 88 Member Day, 88VIP benefits have been upgraded again. NetEase Cloud Music, Jiebei, Meinian Health, pet insurance and other member benefits all-in-one cards have been added. Netizens have left great comments.
Data shows that in the past year, 88VIP has saved users more than 10 billion yuan. In addition, 88VIP users are the most active group on the Internet. They have generated more than 100 million high-quality comments in the past year and are becoming a new benchmark for membership operations. </p
