But looking at the path, the green is slightly green. These heavy words of “fighting the epidemic, loss, hardship, separation and death” may not be enough to describe the year 2020 that has just passed, but “it is already a cliff with hundreds of feet of ice, but there are still beautiful flowers and branches.” Under the government’s strong epidemic prevention and control measures, China’s economy still delivered a brilliant answer in the extraordinary year of 2020. The GDP exceeded the 10 billion mark, an increase of 2.54% over the same period last year. As an important pillar industry of my country’s real economy and people’s livelihood, the textile industry has also shown strong resilience, demonstrating the industry’s value and responsibility in the new era.
Data from the National Bureau of Statistics show that in 2020, the retail sales of clothing, shoes, hats, and knitted textiles by units above designated size nationwide decreased by 6.6% year-on-year, and the decline narrowed by 5.8% compared with the first three quarters; online retail sales recovered Even more rapidly, by the end of July, the retail scale of online shopping products across the country had exceeded the same period last year, with a year-on-year growth of 5.8%, and a growth rate of 2.5% higher than the first three quarters. At the same time, driven by the demand for purchasing anti-epidemic materials, the export scale of the textile industry hit a new high since 2015. Customs Express data shows that my country’s textile and apparel exports totaled US$291.22 billion in 2020, a year-on-year increase of 9.6%, and the growth rate was 11.1 percentage points higher than the previous year. Among them, the value of textile exports was US$153.84 billion, a significant year-on-year increase of 29.2%, accounting for 58.2% of the total industry exports from 44.3% in the previous year; the apparel export situation also followed the restart of overseas economies in the second half of the year, and the textile industry The perfection of the system and the operational stability of the supply chain have gradually improved. Since August, monthly exports have achieved positive growth. By the end of the year, the decline in exports has narrowed to 6.4% year-on-year. The Year of the Ox is the first year of the “14th Five-Year Plan” strategic plan. Where is the path for textile people? What new development opportunities will there be for the textile industry? Please read this breakdown carefully.
On July 30, 2020, the Political Bureau meeting of the CPC Central Committee pointed out that “the current economic situation is still complex and severe, with great uncertainty. Many of the problems we encounter are mid- to long-term. “, we must understand it from the perspective of a protracted war, accelerate the formation of a new development pattern with the domestic cycle as the main body and the domestic and international dual cycles reinforcing each other, and establish a medium- and long-term coordination mechanism for epidemic prevention and control and economic and social development.” This also means , “dual circulation” will become the overall guiding idea of medium- and long-term economic policies, and will especially have an important impact on the economic work deployment during the “14th Five-Year Plan” period.
1. The “dual cycle” economic development pattern coordinates industry development
In the field of textile industry, it is necessary to improve the textile industry The chain’s hierarchical shortcomings will be strengthened to strengthen the leading position in advantageous industries, and ultimately achieve the strategic goal of accelerating domestic substitution. First, it is necessary to support enterprises in implementing technological transformation and upgrading, further strengthen industries or industrial chain links with advantages, and accelerate intelligent and digital transformation. Second, encourage companies to upgrade their chain levels and create brand effects. Finally, through the above two items, we can achieve the improvement of technology and brand power, thereby attracting the return of high-quality external demand, promoting the acceleration of domestic substitution, and forming a positive driver for external circulation.
For textile companies, under the influence of the epidemic, on the one hand, they must seize the orders in hand, on the other hand, they must diversify risks and target the domestic market. In foreign trade business, we should also actively expand markets in countries with relatively small political risks and strive to be prepared.
2. The “Light of Domestic Products” exhibition style strives to create Chinese IP in the textile industry
Cultural confidence is a nation , a country and a political party fully affirm and actively practice its own cultural values, and have firm confidence in the vitality of its culture. With the improvement of our country’s comprehensive national strength, Chinese culture is rising day by day, demonstrating the unique cultural charm of the East.
Since its establishment in 1976, Bosideng has been deeply involved in the down jacket industry for decades, constantly innovating and upgrading, participating in the formulation of industry standards, and striving to broaden the technical boundaries of the industry. In terms of the important indicator of down jacket filliness, This year, we even launched the Dengfeng series with a fill power of 1,000, which exceeds the global industry limit. After landing in New York Fashion Week in 2018, Bosideng became the only Chinese down jacket brand to be honored at Milan Fashion Week. Recently, the “New Generation Down Jacket” show jointly held by Bosideng and the French design master Gaultier in Shanghai attracted a wave of top people in the fashion circle to attend, perfectly demonstrating the outstanding style of “the light of domestic products” , regarded as an industry myth.
On the stage of the Year of the Ox Spring Festival Gala, He Sui partnered with Li Yuchun and Xi Mengyao performed “Landscape and Colorful Clothes” to show the world the beauty of Chinese costumes containing Chinese elements. After Heilan House officially announced that it had become the exclusive clothing cooperative brand of CCTV, it quietly borrowed the spring breeze from the Spring Festival Gala and successfully created a “phenomenal marketing” that became popular all over the country. This is not only a national brand that resonates with the times, but also a brand slogan that resonates with national culture. Finally, the masks worn by the Spring Festival Gala audience unexpectedly became trending on Weibo, which also attracted the fashion industry’s attention to masks as protective equipment. The same masks for the Spring Festival Gala were selling like hotcakes on major e-commerce platforms. The well-known luxury brand Givenchy even sold a mask The selling price has reached more than 4,000 yuan.
From down jackets to masks, from traditional Chinese clothing to fashionable men’s clothing, from ordinary textiles and clothing to industrial textiles, from luxury goods to daily protective equipment, the influence of Chinese IP…Knowledge and information are constantly emerging from all walks of life. Continuously arming yourself with knowledge and skills has become an indispensable requirement for textile practitioners in the new era. Textile companies can use their free time to train employees on various knowledge and skills, encourage employees to participate in various domestic and foreign vocational skills competitions, and use the Internet to record and broadcast online courses to facilitate employees to break through the limitations of time and space and continue to learn, while using relevant software Supervise employees and improve their learning consciousness.
In addition, textile companies must strive to break through their own technological shortcomings, focus on research and development in key areas, protect relevant intellectual property rights for related technologies, and integrate scientific research, education, production, etc. The integration and optimization of resources in different social divisions of labor helps technology to be connected and coupled in the upper, middle and lower reaches of the industry, and promotes the extension of technology as a kind of knowledge resource to all links of the industrial supply chain, thereby maximizing its commercial value.
Treat the bumps and become a great road, overcome the difficulties and dangers and set off again. I wish that my country’s textile industry will ride the wind and waves and achieve greater success in the first year of the “14th Five-Year Plan” strategic plan!
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