These nine keywords define an unforgettable 2017 for the textile industry…
2017 is a year when China’s textile and apparel industry deeply explores endogenous power. In 2018, the “textile intangible cultural heritage” that embodies China’s millennium culture has lit up the public’s eyes with the help of designers, gained new life through in-depth integration with industry, and gone abroad with the full promotion of the industry; the spirit of craftsmanship has been deeply rooted in people’s hearts from paper, regardless of industry, enterprise or Individuals have achieved self-repositioning in their studies; growth brands, as potential reserve forces, have achieved good development results and incubation results.
2017 is a year of responsibility for China’s textile and garment industry. The printing and dyeing industry focuses on transformation and upgrading, speeds up the green process, and looks for new economic growth points in the industry; advanced enterprises are focusing on sustainability “Full commitment”, technological breakthroughs, cross-border integration, bringing new lifestyles through material and technological innovation; strengthening standard formulation, carrying out a series of work in group standard construction, national standard reform and promotion of standards, and clarifying responsibilities for the future.
2017 is a year of great progress for China’s textile and apparel industry. Textile and apparel companies responded to the national “One Belt, One Road” initiative and bravely “went global” to seek new opportunities for Sino-foreign cooperation; they continued to increase With great innovation efforts, advanced scientific and technological achievements frequently emerge, and the Textile Light Science and Technology Education Foundation fully promotes the transformation of scientific and technological achievements into productivity; there are more than 200 A-share listed textile and apparel companies, accounting for 6% of the total number of listed companies. Listed companies are as Leading companies in the field have shown the world the power of China’s textile industry.
2018 is the year when China’s textile and apparel industry fully implements the new positioning of “technology, fashion, and green”. Every field and every enterprise has found itself in the new positioning development goals and march forward bravely in the construction of a strong textile country.
It takes stock of the nine key words of China’s textile and apparel industry in 2017 to review the development process of the industry in 2017 and help readers clarify future development ideas.
1. Textile intangible cultural heritage
Both internally and externally, the textile intangible cultural heritage engine roars
From the “Ink Suzhou” Su embroidery clothing jointly produced by Su embroidery master Yao Jianping and NE·TIGER brand founder Zhang Zhifeng, to EVECINA’s use of supply chain solutions and The handmade pattern database established under the “Internet +” model; from FAMORY’s Chinese wedding dresses featuring trendy embroidered dragon and phoenix gowns and skirts, to the “Chinese style, extraordinary” presented by Lawrence Xu in the thousand-year-old Wenyuan Lion City. “Heritage” intangible cultural heritage fashion show… The dazzling “textile intangible cultural heritage” left unforgettable and vivid cases in 2017.
Throughout 2017, as “culture-led fashion industry” became one of the new positionings of China’s textile industry, textile intangible cultural heritage undisputedly became an important keyword. And received unprecedented attention from the entire industry.
The year of 2017, the year of textile intangible cultural heritage, can be described as going up the mountain and going to the sea, showing beauty and wisdom.
In Russia, the second stop of the “Splendid Silk Road – China’s Fine Embroidery Art Exhibition” overseas tour kicked off in December 2017 at the China Cultural Center in Moscow, connecting Asia and Europe with silk threads mainland. In the Himalayas, a research team composed of the Intangible Cultural Heritage Office of the China National Textile and Apparel Industry Federation and other units entered Shannan, Tibet, which also brought the textile intangible cultural heritage of Shannan cities such as Zetier, Puxu and Bangdian into the industry’s field of vision.
In 2017, the first China Embroidery Traditional Crafts Revitalization Forum and the Founding Conference of the China Embroidery Art Research Institute were held in Chaozhou, Guangdong, and were highly praised by the China Textile Industry Federation as “a traditional industry It is a small category in China, but it has promoted new ways to solve the big issue of national cultural intangible heritage.” Subsequently, the China National Textile and Apparel Industry Federation’s Traditional Crafts Workstation in Chaozhou, Guangdong was established in Chaozhou, becoming a traditional crafts workstation established by an industry organization. .
This year, the characteristics of “both internal and external” textile intangible cultural heritage were fully reflected in two large-scale activities. One of them was the “Splendid China” held in Prince Gong’s Mansion in Beijing in June. ——China Intangible Cultural Heritage Costume Show” showed the “external” side of textile intangible heritage to the whole society; secondly, the first China Textile Intangible Cultural Heritage Conference was held in Qiandao Lake, Hangzhou in November 2017. This unprecedented conferenceThe preparation of ��. In 2018, it is planned to carry out 8 promotion activities of key scientific and technological achievements. Collect and release the “Textile Light” 2018 Textile Industry New Technology (Achievements) Promotion Project Catalog” and the “2018 National College Textile Science and Technology Cooperation Promotion Catalog”. Further improve the Cloud Platform for the promotion of key scientific and technological achievements of Textile Light, and strengthen working contact and cooperation with member units of the Federation. Record relevant results in industry technical activities, expand the number of online results, expand platform publicity, and expand platform influence.
9. Growth Brand
This is a group with potential
As a group with the most growth vitality and potential, in 2017, China’s clothing growth brands achieved good development results in the context of “embracing the new era and seeking new changes” and incubation results.
In May 2017, the 2017 China Clothing Growth Brand Conference, the China Clothing Emerging Brand Growth Forum and the China Changshu Men’s Clothing Index Forum were held in Jiangsu. During the period, the remarkable results achieved in the development of China’s apparel growth brands in 2017 were announced: 78 brand companies were recommended as “China’s Apparel Growth Brands” in 2017, and 27 dealers and agents won the “Excellent Channel Dealers of Chinese Brands in 2017” “title. Up to now, 627 independent clothing brands have been awarded the title of “China’s Clothing Growth Brand”, and 226 brand distributors and agents have been awarded the title of “China’s Outstanding Clothing Brand Distributor”.
At the same time, the “China Clothing Emerging Brands Business Alliance” also came into being with the concept of close service; it is worth pointing out that the China Textile and Apparel Federation Circulation Branch The form of “alliance” proves that growing brands do not fight alone in the process of growth. The alliance brings together growing Chinese clothing brands and outstanding Chinese clothing brand channel dealers, and connects buyers and sellers through the “China Clothing Emerging Brand Business Alliance” and “Buyers Club”, relying on business docking, channel expansion, and case consultation The four major service systems of , growth and exchange have carried out a series of business docking and exchange service work.
For example, organizing the “Textile City Home·Pioneer Power” Keqiao Fabric Precision Matchmaking Conference and the 2017 China (Shengze) Fashion Fabrics Theme Matchmaking Conference directly promote the relationship between brands and channel merchants. Business exchanges and cooperation; organize incubation base member units, growth brands, and outstanding channel dealers to participate in the 2017 Jiangnan International Fashion Week and the 18th China Jiangsu (Changshu) Clothing and Accessories Expo, “Tide·River Heshan·Hui” 2017 China (Honghe) International Sweater Cultural Festival, 2017 Guangzhou Baima Clothing Purchasing Festival, GFF2017 Guangdong Clothing Expo, Humen Fumin Original Fashion Clothing Purchasing Festival and other industry business exchange activities help member units absorb information and exchange experiences with each other. In addition, in December 2017, the China (Changshu) Men’s Wear Original Brand Base Awarding Ceremony and Changshu Baima’s signing ceremony for Beijing Men’s Wear were completed, which further promoted the brand incubation and growth process of China’s clothing growth brands.
The relevant person in charge of the Circulation Branch of China Textile Federation said that in the past eight years, the recommendation work of China’s clothing growth brands has always implemented the purpose of serving the brands, and through exploring the brands rooted in the real economy Excellent independent brands and channel operators with strong operating capabilities have consolidated the foundation of my country’s physical clothing market and continuously enhanced the driving force for the transformation and upgrading of my country’s physical clothing market. Especially in the context of the continuous deepening of supply-side structural reform and the gradual advancement of the “three-product” strategy, in 2018, the circulation branch will continue to provide various industry services around China’s growing apparel brands. At the same time, relying on the China Apparel Emerging Brand Business Alliance working platform, we will continue to deepen the docking of brand services and commerce, build a more complete industry chain service platform for alliance members, and build a brand resource database in a timely manner.
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