Heisenberg creates legend with seaweed fiber
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Haisiberg creates legend with seaweed fiber
Textile Network China Textile News 2011-04-11
(Reporter Lu Muhan and Faye Wong) March 29, Shandong Haisi The “China Famous Trademark” unveiling ceremony and signing ceremony for Zhao Ziqi of Bao Clothing Co., Ltd. was held at the Heisibao booth at the China International Exhibition Center (New Hall) in Beijing.
The high popularity of CHIC2011 attracted the attention of many media and industry audiences. Luo Yihua, secretary of the School of Fashion Art and Design of East China University, and Ma Xueqiang, chairman of Heissburgh Company, signed a strategic cooperation agreement. Chen Yong, member of the Standing Committee of the Zibo Municipal Party Committee and secretary of the Huantai County Party Committee, and Zhao Ziqi jointly unveiled the “China Famous Trademark” for Heissburgh. Vice President Zhang Li of China Textile Industry Association, Secretary General Yang Jichao and leaders of Zibo City, Shandong Province jointly witnessed this memorable moment.
As a domestic brand that has spread from Huantai County, Zibo City, Shandong Province to the whole country, Heisiburg not only inherits the ideological characteristics of Qi culture’s pioneering, inclusive, innovative and adaptable to local conditions; it also inherits the marine culture of the Shandong Peninsula, the blue The maritime culture has given vast spiritual connotation to Heisiburg women’s clothing design.
It is worth mentioning that the fabric material that Heisenberg has high hopes for is a new seaweed fiber that is currently hailed as the third source of textiles after bio-based fibers and petroleum-based fibers. “The environmental protection of clothing is reflected in two aspects: one is the clothing itself, through the application of environmentally friendly fabrics, advocating a green, low-carbon, safe and healthy lifestyle, bringing consumers a green and high-grade dressing experience; the other is It is social significance and industry-driven, driving the green upgrading of the textile industry through the sustainable and large-scale selection of pollution-free, biodegradable fabrics. Obviously, the latter is of greater significance.” Ma Xueqiang told reporters, “With the traditional land Compared with fiber and synthetic fiber, seaweed fiber can save land and purify the environment. The production process is completely low-carbon and green, and has the advantages of degradable, renewable, and pollution-free. And Shandong Peninsula is a major seaweed production area and has a superior geographical location and technical advantages. Once seaweed fiber is applied on a large scale, it will bring immeasurable industrial value and significance.”
Heisenberg starts from the upstream and uses high-end, environmentally friendly calipers to strictly control the fabrics, which greatly enhances the brand connotation and broadens the brand’s green space. High-grade hemp, ecological cotton, corn fiber, aloe fiber, pearl fiber, bamboo fiber… These new green textile materials are being tentatively introduced by other clothing brands. They have been used with ease on the Heisenberg production line: Which fiber has What kind of characteristics, what kind of fibers are suitable for mixing and matching, what kind of performance changes will occur during wearing, and other common sense have long been familiar to the Heisiburg R&D and design team. They set up their brand marketing center in Qingdao, the brand capital; set up their design center in Shanghai; set up information centers in France, the United States, South Korea, and domestic cities such as Beijing, Shenzhen, and Guangzhou; and hired design and marketing teams from South Korea with high salaries.
Zibo is a famous traditional textile industry base. It has a wide range of companies that weave, bleach and dye yarn-dyed, cotton, woolen, denim, silk, jacquard and other fabrics. There are many companies with international standards, but few companies are involved in the women’s clothing industry. Brand leader Ma Xueqiang’s responsibility and vision tailored for Heisenberg is to create the first high-end urban fashion women’s casual brand in Zibo City, and to further grow into a Chinese famous brand and an international famous brand.
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