From “Bixi” to the sea of stars, the fashionable “Textile and Clothing” in Changshu blooms all the way
Changshu City, Jiangsu Province, known as the “Blessed Land in Jiangnan”, has always given people a low-key impression, but the textile and clothing industry is indeed a distinctive business card of this city. As a hot spot for exploring the “Bixi Road” model of southern Jiangsu, Changshu has long been ranked first among the top 100 counties in the country’s county economy. With the 40-year development of Changshu after it was converted from a county to a city, Changshu has also continued to polish its business card of textile and clothing industry brighter and brighter.
A billion-dollar industry from scratch
In 1975, Gao Dekang, a young man from Changshu, Jiangsu Province, first saw reports of a Chinese mountaineering team climbing Mount Everest from the north slope in Shikumen, Shanghai. He was deeply shocked by the team members’ spirit and belief in climbing Mount Everest through hardships. , and since then I have made a lifelong ambition to make down jackets. The next year, Gao Dekang started his entrepreneurial journey with 8 sewing machines and 11 people. This was the beginning of the “Bosideng” brand that would be known at home and abroad in the future, and this was the beginning of Changshu Textile and Garment An important epitome of industrial development.
Gao Dekang’s entrepreneurship cannot be separated from the fertile soil of Changshu. In the 1970s when Gao Dekang started his business, a group of decentralized workers from Shanghai and Changshu set up small hardware, knitting, cotton, clothing, grain and feed processing and other small businesses in Bixi Township. Most of these enterprises processed for large factories, and some Some are self-operated. Under the circumstances at the time, these actions were risky. “The development of Bixi township industry is not smooth sailing. It starts from scratch, grows from small to large, and is gradual and tortuous.” As the first Secretary of the Bixi Township Party Committee after Changshu was removed from the county and established as a city in 1983, Zhou Dinggen once described the process of that year. .
With the relaxation of policies in the 1980s, these small businesses in Changshu ushered in a period of rapid development. At the beginning of the reform and opening up, farmers in the south of Changshu City saw business opportunities and set up street stalls next to the long-distance bus station in Qinnan Township, where people came and went. In May 1985, the Qinnan Township government took advantage of the situation and built 400 stalls using fiberglass tiles as sheds and cement slats as cabinets, creating the country’s first farmers’ market – Changshu Zhaobao Shopping Mall.
The shopping mall has been expanded several times, and the number of stalls increased to 6,674 by 1992. In that year, the Changshu Municipal Government planned to use 3.71 square kilometers of land to build Jiangsu Changshu Mall, and established Jiangsu Changshu Mall Development Corporation to be responsible for daily management. In 2008, China Merchants Mall was renamed Changshu Garment City, Jiangsu Province, China.
After more than 30 years of development, Changshu Garment City already has 35 professional markets of various types, with an annual turnover exceeding 160 billion yuan, an import export volume of 1.6 billion U.S. dollars, and cargo transportation The volume is nearly one million tons, and the daily capital flow exceeds 2 billion yuan. It has been awarded titles such as “China Men’s Wear Center”, “China Shoe Industry Center” and “China Children’s Wear Center”, ranking first among the top ten textile and clothing professional markets in the country.
From a “road market” to a 100-billion-dollar clothing city, Changshu Textile and Garment has embarked on a “road to enrich the people” in the past forty years, in which “the market drives industry and industry enhances the market”. In the course of forty years of development, Changshu people took the opportunity of establishing township enterprises and building new market towns, and gradually successfully broke out the “Bixi Road” where farmers “leave the soil but not their hometown, and enter the factory but not the city”. The forty-year industrial development path is inseparable from Changshu’s initiative to adapt to farmers’ circulation and market establishment, and also from Changshu’s persistence in vigorously developing the private economy. While achieving great economic development, the land of Changshu has also blossomed. A flourishing and bright industrial flower emerged.
The fashion city hidden behind the live broadcast lens
In 2021, Kunchi Group, a company located in Shanghai, traveled westward to Changshu and began to operate the “JD Beauty Live Content Creative Base” in the north of Yushan Mountain. In recent years, more and more companies have placed their cameras in Changshu. People were surprised to find that Changshu is not only a well-known city of textiles and clothing, but also a fashion world hidden behind the live broadcast cameras.
The Changshu live broadcaste-commerce industry started in 2016 and expanded outward from the clothing city. The live broadcast merchants in the clothing city area are mainly concentrated in Yunshang Town. According to Based on the principles of “industrial clusters, spatial agglomeration, functional integration, and resource concentration”, Yunshang Town relies on the Internet, with the textile and garment industry as the leader, and focuses on building and cultivating “Internet + Textile and clothing creative” industry.
At present, Changshu’s live broadcast industry continues to grow based on its advantageous supply chain resources such as local cotton and linen women’s clothing, down jackets, middle-aged and elderly men’s clothing, and plus-size men’s clothing. In 2021, the total online retail sales of Changshu City will continue to rank first among all districts and cities in Suzhou. According to statistics, in 2022, the number of Douyin stores in Changshu will reach 18,833, with 16,690 live sales; the total sales of live new retail in Changshu Industrial Zone will reach 99.2 billion yuan.
Behind the huge sales figures is a concentrated industrial chain. In 2022, the textile and clothing industry in Changshu City has formed a relatively complete industrial chain, the professional market is relatively mature, and the autumn and winter clothing and knitted fabrics fields have formed a dominant position in the country. The textile and apparel industry chain covers from chemical fiber manufacturing to raw materials, accessories, fabric weaving, printing and dyeing, finishing, and clothing and apparel production, professional marketing and other processes.
Today’s textile and clothing industry is one of the three pillar industries in Changshu, with a scale of over 100 billion yuan. As a traditional pillar industry and an industry that enriches the people in Changshu City, Changshu’s textile and garment industry has successively won the titles of National “Textile Industry Base”, “China’s Famous Leisure Clothing City” and “National Foreign TradeTransformation and Upgrading Professional Demonstration Base ” and other titles, relying on China Garment City and under the leadership of leading enterprises such as Bosideng, Qianrenggang, and Rihe Rongmei, Changshu’s textile and apparel industry chain has become increasingly complete.
Striving to be the “leader” in the digital economy industry
Standing at the intersection of the new era, countless old and new Changshu people are revolutionizing the new industrial development path. In 2016, Zhao Tianli resigned from the World Bank Research Department and was looking for a place to start a business. An invitation from a friend prompted him to come to Changshu from Shanghai with 3 million venture capital and established Beta Technology.
The c2m flexible supply chain platform independently developed by Beta Technology connects millions of users on one end and a large number of smart factories upgraded and transformed by Beta Technology automation technology on the other. The average inventory turnover rate has increased by 8 times, and the order delivery cycle has increased from 15- 30 days were shortened to 1 day, and the company has rapidly grown into a “quasi-unicorn” with a valuation of more than 500 million yuan. This also brings huge room for imagination for the intelligent transformation and digital transformation of Changshu’s textile and apparel industry, which is a 100-billion-dollar industry.
In the same year that Beta Technology was established, a company called Feiliu Technology was established in Zhangjiang, Shanghai. As a technology-based company that builds a flexible clothing supply chain, Feiliu Technology initially only planned to be based in the Changshu textile and clothing industry belt and provide digital transformation services for the production lines of clothing and garment enterprises. After fully understanding the location advantages of Changshu and the supporting services after landing, Feiliu Technology decided to move its headquarters to Changshu.
Enterprises are the main body of innovation, and talents are the core of development. The economic vitality of a city cannot be separated from the contribution of talents. Zhao Tianli believes: “Changshu has an excellent business environment, convenient life, and efficient government services. It is very suitable for starting a business, especially for entrepreneurs and R&D personnel who like to live and work efficiently. With the opening of high-speed rail lines, this place will evolve into Areas like the Silicon Valley Bay Area have a very bright and wonderful future.” Today, Beta Technology provides more than 2 million pieces of customized sportswear to hundreds of thousands of domestic teams every year, as well as to millions of teams around the world. Serve.
With the release of the “Changshu Digital Economy Industry Development Plan (2019-2025)”, Changshu’s textile and apparel industry is actively integrating into the development of the digital economy industry. Taking the construction of the “Yangtze River Delta Industrial Digital Innovation Center” as the main line and relying on the resource advantages of leading enterprises, Changshu is actively cultivating an industrial digital ecosystem and promoting the digital development of the clothing industry. It has gathered a number of industrial Internet platform companies and industrial digital service companies, and has rapidly formed Digital service capabilities and agglomeration effects on the Changshu garment industry chain.
As one of the largest professional clothing markets in the country, Changshu Garment City relies on traffic and scale advantages such as a 3.5 million square meter professional market and 35,000 market entities to highlight “digital transformation” and “whole process reengineering”. Promote “de-intermediation” and promote differentiated development of the clothing industry with “technological research and development” and “fashion sources”. A large number of professional operators, Internet celebrity incubation institutions and original designer brands have settled in the clothing city. The original design force continues to increase, and differentiated competitive advantages gradually emerge. Currently, more than 80 live broadcast agencies and supply chain companies and more than 6,000 anchors have become an important “new force” in marketing in the clothing city.
With the acceleration of the construction of major industrial projects such as the Yangtze River Delta fashion supply chain hub, urban distribution center, and Zhongtong Commercial Headquarters, Changshu is still seeking new opportunities around the textile and apparel industry, which has been a major industry for decades. Breakthroughs, in the new wave of digitalization, continue to give birth to new flowers of development.
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