Targeting Central and Eastern Europe! Textile and clothing companies join forces to go global again
As the middle of the year approaches, in order to stabilize foreign trade and seek business opportunities, textile and apparel companies are “focusing” on emerging markets.
According to the analysis of the China Textile International Capacity Cooperation Enterprise Alliance, the current risk of global economic recession has intensified, especially in developed countries where market demand is weak. The World Bank released its latest economic outlook on June 6, predicting that the growth rate of developed economies will drop from 2.6% in 2022 to 0.7% this year. Since the fourth quarter of last year, international clothing brands have generally been in the destocking stage. It is expected that brand inventory conditions and demand recovery will improve to a certain extent in the second half of this year. However, overall, my country’s textile and clothing foreign trade enterprisesExportThe pressure is still high.
In order to win more orders, in June, relevant departments in many places took the lead in organizing textile and garment companies to open up the Central and Eastern European markets and go all out to sprint for the second half of the year.
“Haining Fur” connects with Russian e-commerce
Due to Russia’s climate and environment, there is a huge demand for winter clothing. Haining Leather City’s wide range of product selections and high-quality product positioning meet the needs of the Russian market. On June 7, Moscow time, an inspection delegation composed of Haining China Leather City, Anzheng Fashion Group, Zhejiang Snow Leopard Clothing and other 10 well-known enterprises conducted business docking with Ozon, a well-known local e-commerce platform in Russia.
According to Svetlana (Светлана), head of the ready-to-wear category of Ozon’s marketing department, platform data shows that sales of outerwear account for about 18% of the total, of which female consumers are the main ones, accounting for about 45%. In the first quarter of 2023, female consumers’ purchases tripled. Regarding the product market positioning of Haining China Leather City, Svetlana believes that Haining’s products, especially mid-to-high-end brand clothing such as leather jackets, parkas, and down jackets, are highly compatible with the Ozon platform. She suggested that Haining Leather City and clothing companies should establish companies in Russia and register brands to implement localization strategies.
Ozon Vice President Alexey (Алексей) said that Haining China Leather City’s brand advantages and product quality are highly recognized in the Russian market, and the Ozon platform We very much welcome Haining’s leather clothing and fur products to enter the Russian market. The two parties can cooperate to establish an exclusive channel on the Ozon platform, recruit Chinese merchants to the platform, and conduct offline store sales at the same time. It is also recommended that Haining Leather City and its enterprises establish overseas warehouses in Russia and establish a supply chain for a series of fur apparel services.
Founded in 1998, the Ozon platform is a leading company in the Russian e-commerce field. It is the second largest e-commerce platform in Russia and the only comprehensive multi-category e-commerce platform. Ozon has a Russian customer base of 11.4 million and more than 3 million unique visitors every day. Ozon’s GMV increased by 71% year-on-year in the first quarter of 2023, reaching 303 billion rubles. In the future, Haining China Leather City will continue to strengthen communication and exchanges with the Ozon platform, make full use of the resources and advantages of both parties, and jointly promote the further development of business cooperation.
It is reported that the delegation also visited Russian offline markets, such as Season (Временагода), Las Vegas Kunchevo (ВегасКунцево), etc., to gain an in-depth understanding of the local consumption situation, and conduct market research for the next step of promoting the business. And build bridges.
“Xiliu Clothing” goes to Central and Eastern Europe
From June 8th to 10th, the 2023 China Brand Goods Central and Eastern Europe Exhibition was held at the Budapest International Convention and Exhibition Center in Hungary. Xiliu Garment Group, together with local clothing companies in Xiliu, used the exhibition platform to exhibit the latestnew products.
It is reported that the China Branded Goods (Central and Eastern Europe) Exhibition is hosted by the Foreign Trade Development Bureau of the Ministry of Commerce and hosted by the my country-Europe Trade and Logistics Cooperation Park. It has been successfully held for nine times since 2012 and enjoys a high reputation in the Central and Eastern Europe region. It is an important platform for Chinese enterprises to explore the Central and Eastern European markets. This year’s exhibition has more than 350 Chinese companies participating in the exhibition, and the exhibits cover five major categories of products, including light industry and textiles. More than 6,500 professional merchants from Hungary, Slovakia, Serbia, Slovenia, Poland, the Czech Republic and other countries attended the exhibition.
As a well-known clothing industry gathering place in the country, Xiliu Town has Xiliu Garment Group, Haicheng Baixin Import and Export Trading Co., Ltd., Xiliu Garment Trading (Liaoning) Co., Ltd., Haicheng Kadenqi Garment Co., Ltd., Liaoning Jingyu Nine companies, including Haicheng Garment Co., Ltd., Haicheng Lingzhi Garment Trading Co., Ltd., Coolsidi Garment Trading Co., Ltd., Liaoning Lebang Garment Co., Ltd., and Haicheng Xinci Import and Export Trading Co., Ltd., organized 16 booths to participate in the exhibition together and displayed in a centralized manner. Xiliu’s famous and high-quality clothing products have polished the golden brand of Xiliu’s clothing industry.
At this exhibition, 9 Xiliu companies showed the unique charm of Xiliu brand clothing to international merchants from a new perspective. In order to fully support exhibitors, the Xiliu Garment Market Cluster Upgrade Management Preparatory Group actively paved the way for exhibitors and provided all-round guarantees and services. Each enterprise has lived up to expectations and fully demonstrated the style, cultural connotation and top design level of Xiliu brand clothing, and businessmen have come to communicate, negotiate,order.
In recent years, focusing on the goal of building a modern textile and clothing industry base in Northeast Asia and building a professional market cluster worth hundreds of billions, Xiliu GarmentIndustrial Cluster Leading enterprises and cooperation projects with high added value will continue to promote the construction and operation of economic industrial parks, digital Xiliu, and smart parks, continue to enable digitalization to empower industrial development, and promote industrial upgrading. At the same time, Xiliu Garment Industry Cluster, driven by the pilot of the national market procurement trade method, continues to promote local products by participating in international exhibition platforms such as CHIC China International Garment Expo, Canton Fair, China Import and Export Expo and China Council for the Promotion of International TradeGo out.
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