To build a strong brand and win the market, Keqiao Textile Enterprises presses the “accelerator button” to strengthen the brand
In view of the variability and development of the textile industry environment at this stage, many Keqiao textile companies strive to do a good job in branding, through implementing multi-brand operations, adjusting product structure, increasing product added value, and taking differentiated competition routes, etc. , working together to press the “accelerator button” for brand power.
“Tianli Window Screen” located in the Beilian Market of Textile City has grown rapidly through strategic transformation and brand upgrades, and has become a well-known emerging window screen brand. It is the epitome of Keqiao textile enterprises actively strengthening brand building. Wang Haipeng, general manager of the company, said that the foundation of brand building is to return to the market and customers. Only by constantly adapting to industry needs can the company take the initiative and have the right to speak. With the continuous development and changes of the market, the company’s products are also constantly adjusted, and the types are becoming more and more diverse. Rich and diverse.
“We must continue to inject new connotations into the brand, firstly, the transformation of brand positioning and product output, and secondly, the innovation of the market brand marketing network system.” Wang Haipeng introduced: “In 2022, ‘Tianli Window Screen’ has determined that it will be a finished product The idea of window screens. A new brand – ‘Yunshajiang’ was registered and established. It comes from Nongfu Spring’s slogan of being a porter of nature. ‘Yunshajiang’ is committed to being a porter of high-end window screens.” It is understood that , “Yunshajiang” specializes in finished window screens. Relying on the original product foundation, it has expanded its products around the company’s development strategy, seizing the finished window screen market, helping “Tianli Window Screens” transform into a high-end brand, and breaking the traditional form of business docking. , directly target end customers, communicate one-on-one, and conduct in-depth analysis of customers’ finished window screen needs and service needs in the new era.
In addition, “Tianli Window Screens” will enter the Douyin platform in 2022, continue to steadily output product series videos, and empower the “Yunshajiang” brand through the most intuitive publicity. Over the past year, the number of account fans has continued to increase , some customers have realized the transformation from online to offline, and gradually built a new marketing network system. Wang Haipeng said that the next step will be to build a professional live broadcast team, video planning and shooting team, and establish a clear “brand portrait” and brand building path.
Suzhou Tinghu Textile Co., Ltd., located in the United Market, is an enterprise integrating design, development, production and marketing. It specializes in various types of printed fabrics such as photoelectric, reflective, luminous, magic, nylon salt-shrunk and so on. The general manager of the company Fan Guangming knows how to win the market through innovation and constantly develops novel multi-functional products.
“Only by making good products can we turn passivity into initiative. Products that are not available are often easily succumbed to the reality of price comparison. Even if there are orders, profits are lost.” In the interview, Fan Guangming showed his company’s latest The product launched is based on a white base fabric and has developed a fabric that changes color and pattern. The fabric can change color as the temperature changes, and can also change from one pattern to another through light. In style Switch between different designs at will. “Displaying fabrics directly and concretely, so that customers can intuitively understand and become curious about the product is the most successful marketing. Playing tricks on the most basic base fabric, while controlling product costs and ensuring product quality, developing such products, We no longer need to work hard to sell, customers will naturally come to us after knowing about it and are willing to pay for its unique functions, which effectively avoids price wars,” said Fan Guangming.
Change in exploration, lead in innovation, and continue in brand. Industry insiders believe that brand building is of far-reaching significance to the development of textile enterprises. To survive and develop, Keqiao textile enterprises must pay attention to brand building and promotion from a strategic perspective. This is a long-term and strategic task.
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