The first Fujian Top 100 Brand Value List is released! It is the most valuable Fujian brand!

On May 7, the release conference of Fujian’s first Top 100 Brand Value List was held in Ningde. The first Fujian Top 100 Brand Value List was officially released!

It is reported that this is the first time in 2022 that the Fujian Federation of Enterprises and Entrepreneurs and the Fujian Brand Building Promotion Association will carry out provincial brand value evaluation work in Fujian Province, authorized by the China Brand Building Promotion Association.

Anta: No. 1 corporate brand

In the corporate brand rankings, Anta Sports Goods Group Co., Ltd. ranked first in the rankings with a brand strength of 881 points and a brand value of 55.035 billion yuan, becoming the most valuable Fujian enterprise.

ANTA (Fujian) Shoes Co., Ltd. was founded in 1991 and is located in Jinjiang City, Fujian Province, the first of China’s three major shoe cities. In 2001, Anta took the lead in establishing a sports goods monopoly system in China, completing the transition from producing a single product to operating a comprehensive sports goods brand. In 2005, Anta took the lead in establishing the first sports science laboratory in the sporting goods industry in China, dedicated to the research of sports mechanics, aiming to improve the performance of Chinese athletes and promote the development of China’s sports industry.

As of December 31, 2022, Anta Group’s annual revenue reached 53.65 billion yuan, a year-on-year increase of 8.8%. After revenue exceeded 10 billion in 2015, Anta Group achieved a leap from 10 billion to 50 billion in 7 years, with a compound annual growth rate of more than 25%, taking a leading position in the entire Chinese sports shoes and apparel market.

At this stage when major companies are generally laying off employees, Anta Group is bucking the trend and continuously expanding its recruitment, which highlights Anta Group’s confidence in China’s sports footwear and apparel market and the economic environment. As of December 31, 2022, Anta Group had 59,000 employees, a net increase of 7,000 employees compared with the end of 2021. Data shows that since 2020, Anta Group has created a total of 28,200 direct employment positions, fully demonstrating the social responsibility awareness of leading companies in the industry.

Shenyuan: Product brand number one

In the product brand ranking, Fujian Shenyuan New Materials Co., Ltd. ranked first with a brand strength of 880 points and a brand value of 13.910 billion yuan.

Fujian Shenyuan New Materials Co., Ltd. was established in 2013 and is located in Fuzhou City, Fujian Province. It is an enterprise mainly engaged in the manufacturing of chemical raw materials and chemical products. The company’s business scope includes the production of polyamide, caprolactam, cyclohexanone and their related by-products and delayed products for sale of self-produced products. In 2019, Shenyuan New Materials was selected into the list of green factories of the Ministry of Industry and Information Technology; in 2020, it was selected into the “2020 Fujian Province Industry and Information Technology Provincial Leading Enterprises List” and ranked 368th among the top 500 Chinese enterprises in 2020.

At present, Shenyuan has become the world’s largest integrated production base for the polymerization of caprolactam and nylon, which has increased the production capacity and total output of high-quality caprolactam and polyamide in China. It has promoted the improvement of the local and even national chemical fiber textile industry and enhanced the competitiveness of domestic chemical fiber textiles in the international market.

Peak: No. 1 independent innovation brand

In the ranking of independent innovation brands, Fujian Peak Group ranked first with a brand strength of 842 points and a brand value of 7.015 billion yuan.

Fujian Peak Group was founded in 1989. It is a modern export-oriented enterprise group integrating shoemaking, shoe materials, clothing, bags, professional sports equipment and other businesses. Peak has moved from China to the world, from “productexport” to “brand export”. It is one of the Chinese sports brands with the highest sales proportion in overseas markets. It has established an international brand operation system integrating production and sales, and its business covers more than 100 countries and regions in five continents: Europe, the United States, Asia, Africa and Australia.

In 2021, Peak was selected into the “Top 100 Private Enterprises in Fujian Province in 2021”, ranking 59th. In 2022, the analysis company Technavio released its latest market research report. The report listed the key international3D printingshoe companies. Peak stood out among many sports brands and became the only one. listed Chinese companies.

Pien Tze Huang: No. 1 time-honored brand

In the ranking of time-honored brands, Zhangzhou Pien Tze Huang Pharmaceutical Co., Ltd. ranked first with a brand strength of 926 points and a brand value of 40.937 billion yuan.

Zhangzhou Pien Tze Huang Pharmaceutical Co., Ltd. was formerly known as Zhangzhou Pharmaceutical Factory. In 1993, Zhangzhou Pien Tze Huang Group Company was established with Zhangzhou Pharmaceutical Factory as the core enterprise. Pien Tze Huang Pharmaceutical is a national high-tech enterprise, a national technological innovation demonstration enterprise, and a Chinese time-honored enterprise with pharmaceutical manufacturing as its main business. It has continuously ranked first in the list of the most valuable medical and health brands in Fujian Province.

Pien Tze Huang is a national protected variety of traditional Chinese medicine, derived from the palace’s secret recipe. “Pien Tze Huang production techniques” has been rated as a national intangible cultural heritage and is owned by Zhangzhou Pien Tze Huang Pharmaceutical.

In recent years, Pien Tze Huang has actively implemented the national strategy of Healthy China and implemented the “multi-core driven two-way development” health industry development strategy. It has entered the top 100 most valuable listed companies in China and has won the titles of National Civilized Unit and NationalQualityBenchmark, National Science and Technology System Advanced Group to Fight COVID-19, National “Green Factory”, National Charity Association Caring Enterprise, Fujian Provincial Government Quality Award and more than 20 provincial and ministerial level honorary titles.

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