Hechi, Guangxi: A century-old industry heading towards the 100-billion-dollar New Silk Road
Look at China for sericulture in the world, look at Guangxi for sericulture in China, and look at rivers and ponds for sericulture in Guangxi. After a century of inheritance, the cocoon and silk industry in Hechi, the “New Silk Capital of China”, has soared. The scale of sericulture base and cocoon silk processing capacity have ranked first among prefecture-level cities in the country for 18 consecutive years. First, it has developed into the largest cocoon-producing city in the country and the largest mulberry cocoon and silk production base in Guangxi.
However, affected by adverse factors such as global inflation and the new crown epidemic, the cocoon and silk industry has faced more and more challenges in recent years. Under adversity, a transformation breakthrough that “reborn” and “strengthened the bones” of traditional industries continues to heat up in the Hechi cocoon and silk industry.
Digital intelligence, Internet +, 5G cloud… With innovation as the core, Hechi actively integrates into the overall national development and the construction of “One Belt and One Road” to build “2 +5+N” industrial industrial system; develop modern agriculture with the concept of industrialization, cultivate hundreds of billions of sericulture, cocoon and silkindustrial clusters, increase efforts in key core technologies, and break bottlenecks , injecting vitality, strengthening confidence, and boosting confidence into highquality development, allowing century-old industries to move toward the 100-billion-dollar New Silk Road, and once again ushering in a new development trend.
Build a brand with quality
Hechi Silk enters the international stage
How “hot” is Hechi’s cocoon silk?
As the “hometown of sericulture in China”, the ancient city of Yizhou gave the answer: the “golden cocoon silk” spun by silkworms was used by the Forbidden City in Beijing to restore the royal silk quilt; high-graderaw silk It has become the designated raw material for luxury brands such as Louis Vuitton, Hermès, and Chanel; silk products are listed on the Amazon online store in the United States; silk clothing is sold out by customers in high-end paid membership stores around the world…
During the “Thirteenth Five-Year Plan” period, Yizhou produced more than 30 kinds of mulberry silk products including the highest grade 6A raw silk, silk masks, and silkworm pupae, ExportTo more than 10 Asian and European countries and regions, including Japan, India, and Italy, the annual export volume jumped from more than 11 million yuan to 200 million yuan; the annual total output value of comprehensive utilization of resources exceeded 5.6 billion yuan; The cumulative value of regional public brands, corporate brands and product brands exceeds 10 billion yuan.
“Only by building a brand with quality can we occupy a place in the fierce market competition.” At Guangxi Jialian Silk Co., Ltd. located in Yizhou Economic Development Zone, the person in charge of the company told a little-known entrepreneurial experience.
In the past, Jialian Silk relied on reeling to process white factory silk. Although its annual output value exceeded 100 million yuan, its added value was low. No matter how well it did, it was always at the bottom of the industry chain and could only “make wedding clothes for others.” “. The turning point occurred after the construction of the Guangdong-Hong Kong-Macao Greater Bay Area. Jialian Silk seized the opportunity and persuaded shareholders to invest in opening a studio in Shenzhen. It recruited management, marketing and design teams through a headhunting company to promote its own brand of high-end silk quilts and silk products. Enter the Greater Bay Area market and enter the silk home textile industry at the top of the industrial chain.
To gain a foothold in the silk home textile industry, the first hurdle is annual sales exceeding 10 million yuan, and the second hurdle is annual sales exceeding 50 million yuan. As long as the second hurdle is crossed, there will be endless possibilities. After five years of hard work, Jialian Silk’s brands such as “Southern Silk Nest”, “Sanjie Impression” and “Yishaease” have gradually gained a foothold in the Guangdong-Hong Kong-Macao Greater Bay Area and begun to expand into overseas markets. At present, the company’s silk home textile sales orders in 2023 have exceeded 70 million yuan, and annual sales are expected to exceed 100 million yuan.
In order to allow more companies to “go out” like Jialian Silk and break into a new world, Hechi City has built an extensive platform for opening up to the outside world. At present, the ASEAN International Cocoon and Silk Trading Center and the China Silk Trading Market have successively settled in Hechi, and cocoon and silkbulk commodities tradinge-commerce Platforms have been built one after another, and businesses such as corporate transaction settlement, financing insurance, warehousing and logistics have become increasingly active; brand corporate marketing models have continued to innovate, and a large number of independent brands such as “Qiyuan”, “Liu Sanjie” and “Silk Road Mark” have been awarded “Guangxi Famous Brand Products” Guangxi Famous Trademark”, “National Ecological Origin Protected Product” and China Silk Association’s “High-end Silk Logo”. The strong brand effect has driven online and offline sales to flourish at home and abroad. Hechi Silk’s brand influence and market share have steadily increased; National industry events such as the China International Silk Conference, the National Comprehensive Utilization of Sericulture Resources, the China Silk Conference and the China Silk Fair have been successfully held, which have greatly enhanced exchanges and cooperation with domestic and foreign industries and fully demonstrated the reform of the Hechi cocoon and silk industry. The new image and look of development have also created more infinite possibilities for Hechi, a land of endless opportunities.
From manual to automatic
Weaving a new embroidery for rural revitalization
In spring, in the countryside of Hechi Mountain, thousands of acres of mulberry trees sway in the wind, like a sea of green. In the lush mulberry garden, the branches are covered with mulberries, exuding a refreshing fruity fragrance.
“Relying on growing mulberry and raising silkworms, my family’s income last year exceededA new batch of spring silkworms will spin cocoons one after another, and each cocoon ball is waiting for a gorgeous transformation. Hechi, which is accelerating the construction of a new pattern of coordinated development of the entire cocoon and silk industry chain, will also continue to promote the in-depth integrated development of primary, secondary and tertiary industries through industrial traction, leading leadership, and technical support, continue to lengthen the cocoon and silk industry chain, and cultivate new advantages in industrial competition. , in accelerating the promotion of high-quality development, let the cocoon and silk industry “break out of the cocoon and become a butterfly” and bloom with splendor.
AAA fabric network SDFWERTEYRHF
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