Suzhou Wujiang: Copyright empowers the high-quality development of the silk textile industry
“The plums are green, the plums are yellow, the vegetables, fat, and wheat are ripe and busy raising silkworms.” This is a true portrayal of the ancient times in the south of the Yangtze River where mulberry trees were planted and silkworms were raised. The beautiful water town has given birth to a unique culture through inheritance and innovation from generation to generation. Thesilkculture.
Located in Wujiang District, Suzhou City, in the southeastern part of Jiangsu Province, the silk textile industry has a long history. There was once a grand scene of “the sunrise, thousands of silks, clothes and quilts all over the world”. Entering a new era, Wujiang’s silk and textile industry has grown in scale again, forming a huge silk textileindustrial cluster worth more than 100 billion, accounting for one-third of the local industrial economy. one. The former “Silk Town” has become today’s “Famous Textile City” and has embarked on the road of modern transformation to become a “Fashion City”. How does intellectual property contribute to the high quality development of Wujiang’s silk textile industry? The answer may be found in the stories of local businesses doing copyright work.
Suzhou Taihu Snow Silk Co., Ltd. (hereinafter referred to as Taihu Snow) is one of the leading companies in the silk industry in Wujiang District and will be listed on the Beijing Stock Exchange at the end of 2022. In the view of Yang Hui, the person in charge of copyright work, copyright is like a “golden key”, opening up the vast world of “Taihu Snow” brand silk integrating Wu Yue and the silk floating world.
“Silk products such as silk quilts were previously known as the ‘local specialties’ of small towns. Although silk has many advantages such as softness, skin-friendly breathability, etc., the monotonous product style limits the export sales of silk products. For this reason, the company We have developed a variety of styles, patterns and product packaging to turn silk products into fashionable products. This makes us realize that the dual innovation of technology and design is inseparable for corporate products to be favored by the market.” Yang Hui introduced.
With the continuous accumulation of innovative designs, Taihu Snow is increasingly aware of the importance of copyright protection. Yang Hui said: “At the end of 2013, the relevant competent authorities came to lecture on the relationship between copyright and the textile industry. This was a valuable enlightenment. We learned that the pattern drawings and packaging designs of silk products are within the scope of copyright protection, and there are The advantages of convenient and fast registration and long protection period. As a result, we have built a spiral copyright characteristic industry cycle of “from copyright creation, use, protection, promotion, to market feedback to guide copyright re-creation”, allowing the combination of copyright and silk industry Getting closer and closer.”
Song Brocade, an intangible cultural heritage, is one of Suzhou’s traditional silk handicrafts and is known as the “Crown of Brocades”. In 2006, Song brocade weaving skills were included in the first batch of national intangible cultural heritage representative projects.
Behind the good reputation, Song brocade was once on the verge of being lost due to its complicated craftsmanship. In 2012, Wujiang Dingsheng Silk Co., Ltd. (hereinafter referred to as Dingsheng Silk) successfully developed the first electronic jacquard loom that meets the technical parameters of the traditional Song brocade weaving process, resumed the production of Song brocade, and gained the name of Dingsheng Silk It was also possible to start.
“We have developed a variety of Song brocade products, and each product has a copyright registration tag.” Wu Jianhua, chairman of Dingsheng Silk, told reporters that once counterfeiting of its products appears on the market, the company will work with relevant authorities as soon as possible Department carries out copyright protection.
In Wujiang District, a series of vivid practices in copyright-empowered enterprise development benefited from the implementation of relevant policies and initiatives. In recent years, the Wujiang District Committee and District Government have responded to the needs of development, followed the situation, continuously strengthened institutional supply, and used copyright as an important starting point for upgrading the silk industry.
In terms of copyright trading, Wujiang District has built a copyright trading system with professional exhibitions, design competitions, fashion shows, trading platforms, and pledge financing as the main carriers: Shengze Textile Expo, Shengze Fashion Week, Zhenze Textile Expo, and Shengze Fashion Week are held every year. Ze Silk Cup China Silk Home Textile Creative Design Competition and other large-scale professional exhibitions and competitions have built a platform for displaying copyrighted works; more than 30 top domestic design brands have been successfully introduced to Shengze East Textile City, and tens of thousands of online designers have provided design services to Wujiang enterprises ; Promote the integration and docking of fashion creativity and silk industry through fashion shows, promote copyright licensing cooperation, and provide financial support.
In terms of copyright protection, Wujiang District has promoted the formation of a comprehensive copyright protection co-governance with judicial protection as the basic means, dispute mediation as the common means, law enforcement supervision as the standing means, copyright services as the support means, and industry self-discipline as the supplementary means. pattern. Among them, an anti-piracy volunteer team with industry practitioners as the main body has been established to list upstream and downstream silk textile enterprises as supervision objects and implement full-chain supervision; give full play to the role of Wujiang Silk Industry Association and Silk Quilt Industry Association to guide enterprises to voluntarily participate in copyright Dispute mediation; with the help of the Jiangsu Provincial Copyright Bureau, coordinate major e-commerce platforms and explore the establishment of a fast rights protection channel for Wujiang silk and textile products; conduct public court hearings on a regular basis to conduct infringement proceedings Piracy companies form a strong deterrent.
“In the next step, Wujiang District will continue to build a copyright innovation system, operation system, protection system, and service system matrix around the silk textile industry, and follow the transformation and upgrading of innovation-driven developmentThe road continues to move forward.” Wu ��The relevant person in charge of the Propaganda Department of the District Party Committee said.
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