Cross-border e-commerce helps the textile and apparel industry expand overseas markets

“Data from the China Textile Federation shows that the national textile and apparel industry’s e-commerce B2B transaction volume will be about 6 trillion yuan in 2022, and the online retail sales of clothing and home textiles will exceed 2 trillion yuan, all maintaining stable growth.” At the 2023 Guangxi·ASEAN International Textile and Garment Industry Expo Cross-border E-commerce Summit and Procurement Product Selection Matchmaking Meeting held recently, Chinatextile industry Xu Jianhua, vice president of the Enterprise Management Association, said that in terms of going overseas, cross-border e-commerce has become an effective way for enterprises and brands to reduce intermediate links, save transaction costs, achieve rapid response, and even create brands and enhance brand awareness.

As the textile and apparel industry continues to make new progress in the country by leveraging e-commerce, more and more textile and apparel companies and brands have begun to “go out through cross-border e-commerce. ”, looking for more opportunities while exploring a larger market. It is understood that the United States, the EU, ASEAN, and Japan are the main markets for my country’s clothingexports, but in fact there are more international The market is waiting to be further developed.

Dou Hua, sales manager of Suda Fei Logistics (Shenzhen) Co., Ltd., said that clothing is a big business in Africa, and the African market is a new blue ocean for the development of cross-border e-commerce. He introduced that e-commerce has developed rapidly in Africa in recent years. According to statistics from StockApps.com, African e-commerce market revenue will reach US$28 billion in 2021, revenue in 2022 is expected to be US$33.3 billion, and may reach US$42.3 billion by 2024. Compared with US$7.7 billion in 2017, the industry market size will increase by approximately 500% in seven years. Currently, the African clothing market is transforming from traditional trade to digital trade, but there is a lack of influential local brands. China’s apparel industry can seek market opportunities in Africa through cross-border e-commerce channels and provide locals with a wider, richer and more diversified product selection.

He Jiahuan is the head of business and regional development for Meikeduo’s South China region. In her view, Latin America also has great market potential. She said that Latin America not only has a demographic dividend, but also has a high proportion of online shoppers, making it one of the fastest growing e-commerce markets in the world. At present, the Latin American consumer market is generally in a state of underdevelopment. Buyers have few brands to choose from, the price ranges offered are narrow, and relatively few Chinese brands have entered the local market. Therefore, the Latin American market can become a productA new choice for high-quality Chinese clothing brands to go overseas with good quality, excellent prices and strong customer service capabilities.

Behind the opportunities, there are also challenges. Huang Cui, regional land transportation director of Jitu International in Guangxi, said that order fragmentation, increased transportation costs, increased local labor costs, stagflation of overseas warehousing inventories, and intensified trade frictions have all brought challenges to the garment industry going overseas. Among them, clothing companies, especially in the field of cross-border logistics, are prone to “falling into traps”. If the time limit is not met, prosecution will be fruitless; the goods are in transit and the location is not known; the goods are damaged and lost, and there is no way to claim compensation, and there is no time limit for recovery; there is no warehouse for returns, and tail goods accumulate. , language barrier, low efficiency, etc. In order to solve these problems, Jitu International Logistics is efficiently helping apparel industry brands go overseas by realizing digitalization, integration, customization, and stable services.

It is worth mentioning that Guangxi, the venue of this cross-border e-commerce summit, is located in the core corridor of the China-ASEAN Free Trade Zone, with Yizhou District, Hechi City , Huanjiang County (China’s high-quality cocoon silk production base), Yulin City Fumian District (China’s famous casual clothing city), Guigang City Guiping City Mule Town (China’s famous leisure sportswear town), Guigang City Gangnan District (China’s Down Town) ) 5 national-level textile and garment industry bases. With the continuous development of local digital new foreign trade, their location advantages, industrial advantages and market advantages have been further released.

Xu Jianhua said that my country’s textile and apparel industry is further shifting to Southeast Asian countries and the central and western regions of my country. Textile and apparel companies in Guangdong, Fujian, Jiangsu, Zhejiang and other regions have increased their investment and construction efforts in Guangxi, and a large number of textile and apparel products have passed through Guangxi to achieve cooperation with ASEAN. , the interconnection of RCEP member countries contains huge business opportunities.

In this regard, in order to help Guangxi’s high-quality industrial goods go global, Alibaba International Station continues to carry out e-commerce training and talent cultivation activities in Guangxi. Chen Wenkun, general manager of Alibaba International Station Yungui Region, said that Alibaba International Station Yungui Region will take the Guangxi ASEAN International Textile and Garment Industry Expo as an opportunity to develop a unique local service system and benchmark study tours for the B-end, through online and offline The organic combination of the two will comprehensively assist Guangxi merchants, including the clothing industry, in their digital transformation and upgrading abroad, and help more outstanding local companies go abroad and acquire customers across the entire network.

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